Not a chance. Could never happen. Ever. And I fall for her. I’d known her for a long time. We weren’t friends. We weren’t enemies. We were just different. That was it. An emergency brings her into my life for good. And it changes everything I think and I know. This is the real story that goes way beyond what happened before. To make this right I have to face the past. I have to stay in the present. And when I’m near ‘her’ … All I can think about is the future.

    This book not only examines content creation and the concepts behind development, but it also give readers a background on the evolution of game development and how it has become what it is today. GAME DEVELOPMENT ESSENTIALS also includes chapters on project management, development team roles and responsibilities, development cycle, marketing, maintenance, and the future of game development. With the same engaging writing style and examples that made the first two editions so popular, this new edition features all the latest games and game technology. Coverage of new game-related technology, development techniques, and the latest research in the field make this an invaluable resource for anyone entering the exciting, competitive, ever-changing world of game development.

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    This principle that we vaguely apply to our lives and our work is actually the key to Christian ethics, to influencing our culture for Christ, and to infusing our ordinary, everyday lives with the presence of God. For when we realize that the "mundane" activities that consume most of our time are "God's hiding places," our perspective changes.Culture expert Gene Veith unpacks the biblical, Reformation teaching about the doctrine of vocation, emphasizing not what we should specifically do with our time or what careers we are called to, but what God does in and through our callings—even within the home. In each task He has given us—in our workplaces and families, our churches and society—God Himself is at work. Veith guides you to discover God's purpose and calling in those seemingly ordinary areas by providing you with a spiritual framework for thinking about such issues and for acting upon them with a changed perspective.

    --This text refers to the paperback edition of this title

    The book focuses on the concepts of statistics with applications to the functional areas of business. It is rich in applications from accounting, finance, marketing, management and economics, covering data collection, tables and charts, probability, estimation, and more. For professionals, particularly managers, making financial analyses and decisions.

    Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.This updated edition includes:A brand-new "Negotiation I.Q." test designed by Shell and used by executives at the Wharton workshop that reveals each reader's unique strengths and weaknesses as a negotiatorA concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messagingA detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track

    But in today’s environment, where change is the only constant, it’s a question everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly minted graduate.The first step, say the authors of this book, is this: “Just start.” In other words, take action now and learn as you go.Written by a trio of seasoned business leaders, Just Start combines fascinating research with proven practices to deliver a reliable method for helping you advance toward your goals—despite the uncertainty that is all too common today. Babson College President Leonard Schlesinger, organizational learning expert Charles Kiefer, and veteran journalist Paul B. Brown share their own deep and varied experiences and draw from a source where striving amid constant uncertainty actually works: the world of serial entrepreneurship. In this world, people don’t just think differently—they act differently, as well.Using this novel approach, Just Start will help you:• Determine the best strategy and tactics when the future is uncertain• Minimize financial risk in every decision you make• Attract like-minded people to what you want to do (and learn why this is important)• Understand why “Act. Learn. Build (so you can) Act again” is the best course of action when facing the unknownSo throw out your forecasting tools and shrug off that nagging frustration that comes with constant uncertainty. Just Start distills for you the very essence of what makes people successful in today’s volatile environment. This book is your guide to achieving your goals—whether your project is professional or personal, or somewhere in between.

    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    These areas of knowledge have converged into a modern theory of epidemiology that has been slow to penetrate into textbooks, particularly at the introductory level. Epidemiology: An Introduction closes the gap. It begins with a brief, lucid discussion of causal thinking and causal inference and then takes the reader through the elements of epidemiology, focusing on the measures of disease occurrence and causal effects. With these building blocks in place, the reader learns how to design, analyze and interpret problems that epidemiologists face, including confounding, the role of chance, and the exploration of interactions. All these topics are layered on the foundation of basic principles presented in simple language, with numerous examples and questions for further thought.

    Written by highly experienced authors and Cambridge examiners, this book offers full support to students. Simple and clear language, colourful photos and international examples make this book accessible to students from around the world. Exam-style questions at the end of each chapter reinforce knowledge and skills and offer thorough exam practice. This book comes fully endorsed by Cambridge. The coursebook comes with a free CD-ROM which offers guidance on practicals, useful tips to help in revision and interactive material to engage students

    Written by an experienced teacher and examiner, Cambridge IGCSE Biology Workbook helps students build the skills required in both their theory and practical examinations. The exercises in this write-in workbook help to consolidate understanding and get used to using knowledge in new situations, develop information handling and problem solving skills, and develop experimental skills including planning investigations and interpreting results. This accessible book encourages students to engage with the material. The answers to the exercises can be found on the Teacher's Resource CD-ROM.

    It's not likely to be advice you'll hear from anyone else. It is only about an hour to read, but the concepts will ring in your ears for years. [From the Book's Introduction] Many people have been incredibly generous to me throughout the first decade of my career. To return that good karma, I try to pay it forward… to be open and available for people who ask me for insight or advice or just have questions about where to go next. I find myself having many conversations about career decisions. Recently, many of these conversations have repeating many of the same pieces of advice. Over the years I’ve gotten enough positive feedback that publishing these thoughts seems worthwhile. After our conversations I’m often told that this advice was unique, counterintuitive, and valuable. That is a high compliment. And if more people would think the same, then I should put these thought somewhere more scalable and accessible. So, I’ve written them down here.

    history, women form the majority of the workforce, filling more managerial positions than their male counterparts. Today’s women are primed to take over the corporate world—if they don’t stumble on the way up.Packed with insights from extraordinary women who have climbed the corporate ladder—including McDonald’s president Jan Fields, JetBlue cofounder Ann Rhoades, and fashion pioneer Liz Lange—Who Says It’s a Man’s World helps women navigate the rocky path from cubicle to executive suite. This ultra-practical guide offers an ideal “Success Profile” along with the measurable action steps needed to excel in each of five reputation-enhancing areas: personal development, social skills, effectiveness, team building, and leadership.Complete with the latest research on women in the workplace and an eye-opening “promotability” assessment, Who Says It's a Man’s World provides readers with everything they need to build their own fast-track career plan.