In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

    She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a “must read” and “must consult” for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN. "Brenda’s “How to Write a KILLER LinkedIn Profile” webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brenda’s insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX. "Many people are beginning to truly understand the strategic networking power of LinkedIn, but it’s surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernstein’s e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, it’s good to know I have a resource like this for my clients to help them after they’ve left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI "I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way it’s intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner." - Larry Megugorac, Sales Executive, Brentwood, CA "I have read How to Write a Killer Linkein Profile a few times now, and it has truly alerted me to the power of words, the use and turn of language, and the positioning power that I can master and take advantage of as I transition into my next job opportunity. I appreciated the knowledge and hands-on expertise Ms. Bernstein has laid out in these pages and honestly wanted more at the end of the book." - Luisa Michel, CFA, Columbia University MBA, St. Louis, MO

    But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies by the way).Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, tag their book, add the right search keywords when they publish their book or insert keywords in their book description without it sounding like it was written by a robot.For New Authors: Step-By-Step Instructions With Picture TutorialsIf you're a first-time Kindle publisher or technologically challenged then this book is for you! I even had my Grandma Ann Knowles follow the instructions step by step and she gave it a big thumbs up for easy to use instructions. The playing field has been leveled with ebook publishing - and if my Grandma can do it, I guarantee you can too!For Existing Authors: How To Sell More Books In 5 Days Than You Did Last MonthI'm going to share with you my KDP Select Free Promotion Marketing Formula for getting tens of thousands of readers to download your book in just 5 days. All you have to do is read the Marketing Formula instructions and follow them (it takes about 3 hours of work to get thousands of new readers).How To Sell On Kindle Using Your Book DescriptionIf you think your book is going to sell itself, think again! If you're a fiction author or novelist, you have to show your readers the story and engage them in it or they won't buy a book from an unknown author. And if you're a non-fiction author, you have to tell potential readers how your book is going to help them solve their problem fast or they'll click away, never having even downloaded your book. I'm going to show you the Show And Tell system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description!Kindle marketing isn't about having a big marketing budget or publisher behind you - but you still need exposure and a great offer. This book will help you with get more exposure with Amazon search and other great marketing tips.You also have to make buying your book an irresistible offer so that when browsers get done reading your book description they say, "I have to buy this book!" You can't do that without a strategic plan and a well-written book description.Bonus! Video interviews with best-selling Kindle authors as they share their coveted book marketing strategies.

    By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You'll learn:Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C's of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You'll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

    Every industry revolves around Key People of Influence Their names come up in conversation. They attract opportunity. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by reading this book.

    With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

    From inception to destruction and triumph to despair, this rollercoaster read takes aspiring entrepreneurs from the highs of billion-dollar payouts and market-smashing success to the depths of impostor syndrome and bankruptcy. Hot Seat is divided into the five phases of the startup CEO experience: Founding explains how to formulate your idea, allocate equity, and not argue yourself to death Funding provides the keys to venture capital, angels, and crowdfunding, plus clear advice on which approach to choose Leadership lays out a path to build a strategy and culture for your team that will survive good times and bad Management reveals how to manage your board, argue with your team, and play the CEO card Endgame explains how to finish a company's existence with grace, wealth, and minimal litigation

    An essential book that unlocks the secrets of highly successful groups and provides readers with a toolkit for building a cohesive, innovative culture, from the New York Times bestselling author of The Talent Code

    1 company dominating content marketingWhat do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:- how consumer needs and expectations have changed and what this shift means for you - how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you - proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trustWhether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth.Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

    Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.

    We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe.Plenty of people have written books that talk about being positive. Others have written up plans that tell you what you're missing. In this case, all I promise you is a cape.I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life.My name's Chris Brogan. I'm a New York Times bestselling author of four books (mostly about marketing and digital business), and I'm the president and CEO of a company that sells courses, workshops and speeches on business and personal improvement called Human Business Works.This book is based on the experiences I've had with overcoming my own challenges, plus the wisdom of some other smart cookies. Plus, I'm blessed with hundreds of people who have participated in my online course, Brave New Year. Consider this book an invite into that community, should you decide you'd like to go further.It's not about the tights. It's about you.Cover Art by Josh Fisher

    In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

    it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies for my online business, and avoid all the noise?" ONLINE BUSINESS STARTUP will teach you: Everything you need to start an online business without the wasted time, money and effort; How to find a trustworthy, reliable digital agency and guarantee a return on your investment; The 7 best tools for auditing and improving your website; How to plan and implement a successful social media strategy. From the Foreword: “I will be recommending this book to every one of my clients, and I highly recommend it to you. It’s an easy read for the online novice, and will stop you from wasting thousands of pounds and having sleepless nights like I used to.”

     The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com