A Guide to the Project Management Body of Knowledge (PMBOK® Guide)


Project Management Institute - 1995
    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

Mindstorms: Children, Computers, And Powerful Ideas


Seymour Papert - 1980
    We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers.

The Teenage Brain: A Neuroscientist's Survival Guide to Raising Adolescents and Young Adults


Frances E. Jensen - 2014
    Frances E. Jensen, a mother, teacher, researcher, and internationally known expert in neurology, introduces us to the mystery and magic of the teen brain. One of the first books to focus exclusively on the neurological development of adolescents, The Teenage Brain presents new findings, dispels widespread myths, and provides practical suggestions for negotiating this difficult and dynamic life stage for both adults and adolescents.Interweaving easy-to-follow scientific data with anecdotes drawn from her experiences as a parent, clinician, and public speaker, Dr. Jensen explores adolescent brain functioning and development, including learning and memory, and investigates the impact of influences such as drugs, multitasking, sleep, and stress. The Teenage Brain reveals how: Adolescents may not be as resilient to the effects of drugs as we previously thought. Occasional use of marijuana has been shown to cause lingering memory problems, and long-term use can affect later adulthood I.Q. Multi-tasking causes divided attention and can reduce learning ability. Emotionally stressful situations in adolescence can have permanent effects on mental health, and may lead to higher risk for certain neuropsychiatric disorders such as depression.Rigorous yet accessible, warm yet direct, The Teenage Brain sheds new light on young adults, and provides practical suggestions for how parents, schools, and even the legal system can better help them during this crucial period.

The Years That Matter Most: How College Makes or Breaks Us


Paul Tough - 2019
    Drawing on new research, the book reveals how the landscape of higher education has shifted in recent decades and exposes the hidden truths of how the system works and whom it works for. And it introduces us to the people who really make higher education go: admissions directors trying to balance the class and balance the budget, College Board officials scrambling to defend the SAT in the face of mounting evidence that it favors the wealthy, researchers working to unlock the mysteries of the college-student brain, and educators trying to transform potential dropouts into successful graduates. With insight, humor, and passion, Paul Tough takes readers on a journey from Ivy League seminar rooms to community college welding shops, from giant public flagship universities to tiny experimental storefront colleges. Whether you are facing your own decision about college or simply care about the American promise of social mobility, The Years That Matter Most will change the way you think—not just about higher education, but about the nation itself.

Where You Go Is Not Who You'll Be: An Antidote to the College Admissions Mania


Frank Bruni - 2015
    Over the last few decades, Americans have turned college admissions into a terrifying and occasionally devastating process, preceded by test prep, tutors, all sorts of stratagems, all kinds of rankings, and a conviction among too many young people that their futures will be determined and their worth established by which schools say yes and which say no. In Where You Go is Not Who You'll Be, Frank Bruni explains why this mindset is wrong, giving students and their parents a new perspective on this brutal, deeply flawed competition and a path out of the anxiety that it provokes. Bruni, a bestselling author and a columnist for the New York Times, shows that the Ivy League has no monopoly on corner offices, governors' mansions, or the most prestigious academic and scientific grants. Through statistics, surveys, and the stories of hugely successful people, he demonstrates that many kinds of colleges serve as ideal springboards. And he illuminates how to make the most of them. What matters in the end are students' efforts in and out of the classroom, not the name on their diploma. Where you go isn't who you'll be. Americans need to hear that--and this indispensable manifesto says it with eloquence and respect for the real promise of higher education.

The Power of Habit: Why We Do What We Do in Life and Business


Charles Duhigg - 2012
    Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines


Graphic Artists Guild - 1984
    The twelfth edition of this classic reference has been revised and updated to provide all the information creative professionals need to keep up with current trends and compete in an ever-changing industry.

The Only Grant-Writing Book You'll Ever Need: Top Grant Writers and Grant Givers Share Their Secrets


Ellen Karsh - 2003
    Written by two authors who have won millions of dollars in grants -- and updated to include vital information and advice accumulated since The Only Grant-Writing Book You'll Ever Need first appeared -- this new edition provides a comprehensive, step-by-step guide for grant writers, demystifying the process while offering indispensable advice from funders and grant recipients. It includes the following. Guidance on developing a realistic, cost-effective, collaborative program Concrete suggestions (with practice exercises and examples) for approaching each section of a grant so that the proposal is absolutely clear to the funder A glossary of terms with any word, phrase, or concept a grant writer may need, plus fifty tips for writing a winning proposal Funders roundtables put you inside the minds of the people who award grants

Fundamentals of Human Resource Management


Raymond A. Noe - 2003
    This book is the most engaging, focused and applied HRM text on the market.

Upstream: The Quest to Solve Problems Before They Happen


Dan Heath - 2020
    We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored ... victories by switching to an upstream mindset.

How Charts Lie: Getting Smarter about Visual Information


Alberto Cairo - 2019
    While such visualizations can better inform us, they can also deceive by displaying incomplete or inaccurate data, suggesting misleading patterns—or simply misinform us by being poorly designed, such as the confusing “eye of the storm” maps shown on TV every hurricane season.Many of us are ill equipped to interpret the visuals that politicians, journalists, advertisers, and even employers present each day, enabling bad actors to easily manipulate visuals to promote their own agendas. Public conversations are increasingly driven by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie teaches us how to do just that.

Orientalism


Edward W. Said - 1978
    This entrenched view continues to dominate western ideas and, because it does not allow the East to represent itself, prevents true understanding. Essential, and still eye-opening, Orientalism remains one of the most important books written about our divided world.

Cracking the Coding Interview: 150 Programming Questions and Solutions


Gayle Laakmann McDowell - 2008
    This is a deeply technical book and focuses on the software engineering skills to ace your interview. The book is over 500 pages and includes 150 programming interview questions and answers, as well as other advice.The full list of topics are as follows:The Interview ProcessThis section offers an overview on questions are selected and how you will be evaluated. What happens when you get a question wrong? When should you start preparing, and how? What language should you use? All these questions and more are answered.Behind the ScenesLearn what happens behind the scenes during your interview, how decisions really get made, who you interview with, and what they ask you. Companies covered include Google, Amazon, Yahoo, Microsoft, Apple and Facebook.Special SituationsThis section explains the process for experience candidates, Program Managers, Dev Managers, Testers / SDETs, and more. Learn what your interviewers are looking for and how much code you need to know.Before the InterviewIn order to ace the interview, you first need to get an interview. This section describes what a software engineer's resume should look like and what you should be doing well before your interview.Behavioral PreparationAlthough most of a software engineering interview will be technical, behavioral questions matter too. This section covers how to prepare for behavioral questions and how to give strong, structured responses.Technical Questions (+ 5 Algorithm Approaches)This section covers how to prepare for technical questions (without wasting your time) and teaches actionable ways to solve the trickiest algorithm problems. It also teaches you what exactly "good coding" is when it comes to an interview.150 Programming Questions and AnswersThis section forms the bulk of the book. Each section opens with a discussion of the core knowledge and strategies to tackle this type of question, diving into exactly how you break down and solve it. Topics covered include• Arrays and Strings• Linked Lists• Stacks and Queues• Trees and Graphs• Bit Manipulation• Brain Teasers• Mathematics and Probability• Object-Oriented Design• Recursion and Dynamic Programming• Sorting and Searching• Scalability and Memory Limits• Testing• C and C++• Java• Databases• Threads and LocksFor the widest degree of readability, the solutions are almost entirely written with Java (with the exception of C / C++ questions). A link is provided with the book so that you can download, compile, and play with the solutions yourself.Changes from the Fourth Edition: The fifth edition includes over 200 pages of new content, bringing the book from 300 pages to over 500 pages. Major revisions were done to almost every solution, including a number of alternate solutions added. The introductory chapters were massively expanded, as were the opening of each of the chapters under Technical Questions. In addition, 24 new questions were added.Cracking the Coding Interview, Fifth Edition is the most expansive, detailed guide on how to ace your software development / programming interviews.

Blog, Inc.: Blogging for Passion, Profit, and to Create Community


Joy Deangdeelert Cho - 2012
    This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

Looking at Movies: An Introduction to Film


Richard Barsam - 2003
    Professor Barsam's clear writing, thorough presentation of fundamental film principles, and unique pedagogical additions to the traditional introductory text-- including an entire chapter devoted to analytical writing-- ensure that students approach screenings and writing assignments equipped with the analytical tools necessary to be active, insightful interpreters of movies. "Looking at Movies" is accompanied by two outstanding multimedia resources, the Student website and CD-ROM, both of which are integrated directly with the text.