Now a distinguished scholar offers the first comprehensive account of the evolutionary origins of art and storytelling. Brian Boyd explains why we tell stories, how our minds are shaped to understand them, and what difference an evolutionary understanding of human nature makes to stories we love.Art is a specifically human adaptation, Boyd argues. It offers tangible advantages for human survival, and it derives from play, itself an adaptation widespread among more intelligent animals. More particularly, our fondness for storytelling has sharpened social cognition, encouraged cooperation, and fostered creativity.After considering art as adaptation, Boyd examines Homer's "Odyssey" and Dr. Seuss's "Horton Hears a Who!" demonstrating how an evolutionary lens can offer new understanding and appreciation of specific works. What triggers our emotional engagement with these works? What patterns facilitate our responses? The need to hold an audience's attention, Boyd underscores, is the fundamental problem facing all storytellers. Enduring artists arrive at solutions that appeal to cognitive universals: an insight out of step with contemporary criticism, which obscures both the individual and universal. Published for the bicentenary of Darwin's birth and the 150th anniversary of the publication of "Origin of Species, " Boyd's study embraces a Darwinian view of human nature and art, and offers a credo for a new humanism.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    Why do we mistrust people more in the UK than in Japan? Why do Americans have higher rates of teenage pregnancy than the French? What makes the Swedish thinner than the Greeks? The answer: inequality. This groundbreaking book, based on years of research, provides hard evidence to show how almost everything—-from life expectancy to depression levels, violence to illiteracy-—is affected not by how wealthy a society is, but how equal it is. Urgent, provocative and genuinely uplifting, The Spirit Level has been heralded as providing a new way of thinking about ourselves and our communities, and could change the way you see the world.

    Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they’ve been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture.

    For the first time in human history, he observes, “more” is no longer synonymous with “better”—indeed, for many of us, they have become almost opposites. McKibben puts forward a new way to think about the things we buy, the food we eat, the energy we use, and the money that pays for it all. Our purchases, he says, need not be at odds with the things we truly value.McKibben’s animating idea is that we need to move beyond “growth” as the paramount economic ideal and pursue prosperity in a more local direction, with cities, suburbs, and regions producing more of their own food, generating more of their own energy, and even creating more of their own culture and entertainment. He shows this concept blossoming around the world with striking results, from the burgeoning economies of India and China to the more mature societies of Europe and New England. For those who worry about environmental threats, he offers a route out of the worst of those problems; for those who wonder if there isn’t something more to life than buying, he provides the insight to think about one’s life as an individual and as a member of a larger community.McKibben offers a realistic, if challenging, scenario for a hopeful future. As he so eloquently shows, the more we nurture the essential humanity of our economy, the more we will recapture our own.

    Professor Geert Hofstede's 30 years of field research on cultural differences and the software of the mind helps us look at how we think - and how we fail to think - as members of groups. This newly revised and expanded edition is based on the latest data from Professor Hofstede ongoing field research, and provides detailed comparisons of cross-cultural differences among 70 nations. business, family, schools and political organizations. Professor Hofstede explains phenomena such as culture shock, ethnocentrism, stereotyping, differences in language and humor. Most importantly, he discusses the practical implications of the culture differences described in the book and how understanding these cultural differences can enable people from different cultures to work together more productively. parents. Melding powerful intellectual analysis and hard social, cultural, and organizational research, Hofstede gives a sobering picture of a world perilously lacking in self-knowledge - unaware of serious difference between the businesses, organizations, cultures, and nations that populate our planet despite the fact of globalization. But culture shock - whether between an individual and a new country, between organizations, between the sexes, or between opposing diplomats - can be turned to our advantage, Hofstede says-if we understand it. Cultures and Organizations helps to explain the differences in the way leaders and their followers think, offering practical solutions for those in business and politics to help solve conflict between different groups.

    But is it possible America's most troubling impact on the globalizing world has yet to be accounted for? In "Crazy Like Us," Ethan Watters reveals that the most devastating consequence of the spread of American culture has not been our golden arches or our bomb craters but our bulldozing of the human psyche itself: We are in the process of homogenizing the way the world goes mad. America has been the world leader in generating new mental health treatments and modern theories of the human psyche. We export our psychopharmaceuticals packaged with the certainty that our biomedical knowledge will relieve the suffering and stigma of mental illness. We categorize disorders, thereby defining mental illness and health, and then parade these seemingly scientific certainties in front of the world. The blowback from these efforts is just now coming to light: It turns out that we have not only been changing the way the world talks about and treats mental illness -- we have been changing the mental illnesses themselves.For millennia, local beliefs in different cultures have shaped the experience of mental illness into endless varieties." Crazy Like Us" documents how American interventions have discounted and worked to change those indigenous beliefs, often at a dizzying rate. Over the last decades, mental illnesses popularized in America have been spreading across the globe with the speed of contagious diseases. Watters travels from China to Tanzania to bring home the unsettling conclusion that the virus is us: As we introduce Americanized ways of treating mental illnesses, we are in fact spreading the diseases.In post-tsunami Sri Lanka, Watters reports on the Western trauma counselors who, in their rush to help, inadvertently trampled local expressions of grief, suffering, and healing. In Hong Kong, he retraces the last steps of the teenager whose death sparked an epidemic of the American version of anorexia nervosa. Watters reveals the truth about a multi-million-dollar campaign by one of the world's biggest drug companies to change the Japanese experience of depression -- literally marketing the disease along with the drug.But this book is not just about the damage we've caused in faraway places. Looking at our impact on the psyches of people in other cultures is a gut check, a way of forcing ourselves to take a fresh look at our own beliefs about mental health and healing. When we examine our assumptions from a farther shore, we begin to understand how our own culture constantly shapes and sometimes creates the mental illnesses of our time. By setting aside our role as the world's therapist, we may come to accept that we have as much to learn from other cultures' beliefs about the mind as we have to teach.

    It is a book that brought Ivan Illich to public attention. Full of detail on programs and concerns, the book gives examples of the ineffectual nature of institutionalized education. Illich posited self-directed education, supported by intentional social relations in fluid informal arrangements.

    Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.In "The Pirate's Dilemma," "VICE" magazine's Matt Mason -- poised to become the Malcolm Gladwell of the iPod Generation -- brings the exuberance of a passionate music fan and the technological savvy of an IT wizard to the task of sorting through the changes brought about by the interface of pop culture and innovation. He charts the rise of various youth movements -- from pirate radio to remix culture -- and tracks their ripple effect throughout larger society. Mason brings a passion and a breadth of intelligence to questions such as the following: How did a male model who messed with disco records in the 1970s influence the way Boeing designs airplanes? Who was the nun who invented dance music, and how is her influence undermining capitalism as we know it? Did three high school kids who remixed Nazis into Smurfs in the 1980s change the future of the video game industry? Can hip-hop really bring about world peace? Each chapter crystallizes the idea behind one of these fringe movements and shows how it combined with technology to subvert old hierarchies and empower the individual.With great wit and insight -- and a cast of characters that includes such icons as the Ramones, Andy Warhol, Madonna, Russell Simmons, and 50 Cent -- Mason uncovers the trends that have transformed countercultural scenes into burgeoning global industries and movements, ultimately changing our way of life.

    On one side the alt right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, a culture of struggle sessions and virtue signalling lurks behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures right through to its mainstream expression. Kill All Normies explores some of the cultural genealogies and past parallels of these styles and subcultures, drawing from transgressive styles of 60s libertinism and conservative movements, to make the case for a rejection of the perpetual cultural turn.

     All these claims are bunk: falsehoods, mistakes, and in some cases, outright lies. But many people passionately believe one or more of these conspiracy theories. They consume countless books and videos, join like-minded online communities, try to convert those around them, and even, on occasion, alienate their own friends and family. Why is this, and how can you help people, especially those closest to you, break free from the downward spiral of conspiracy thinking? In Escaping the Rabbit Hole, author Mick West shares over a decade’s worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. Perhaps counter-intuitively, the most successful approaches to helping individuals escape a rabbit hole aren’t comprised of simply explaining why they are wrong; rather, West’s tried-and-tested approach emphasizes clear communication based on mutual respect, honesty, openness, and patience. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (Chemtrails, 9/11 Controlled Demolition, False Flags, and Flat Earth) — providing road maps to help you to understand your friend and help them escape the rabbit hole. These are accompanied by real-life case studies of individuals who, with help, were able to break free from conspiracism. With sections on:the wide spectrum of conspiracy theoriesavoiding the “shill” labelpsychological factors and other complications(and concluding with) a look at the future of debunkingMick West has put forth a conclusive, well-researched, practical reference on why people fall down the conspiracy theory rabbit hole and how you can help them escape.

    We're all conspiracy theorists--some of us just hide it better than others.Conspiracy theorists aren't just a handful of people who wear tin-foil hats and have bizarre ideas about shape-shifting reptilian aliens. Conspiracy theories are as likely to appeal to women as to men, college students as to retired professors, middle-class bloggers as to blue-collar workers.Psychological research sheds light on why some people are more drawn to conspiracy thinking, especially when they feel discontented, distrustful, and desire privileged knowledge. But ultimately we are all natural-born conspiracy theorists. Our brains are wired to see patterns and to weave unrelated data points into complex stories. We instinctively see events in the world in terms of human motives and intentions, leading us to discount the role of chance and unintended consequences, and we look for some hidden hand behind catastrophic events. These psychological quirks can lead us to suspect a conspiracy where none exists.Conspiracy theories have existed throughout history, from ancient Athens and Rome to present day theories about 9/11 and who shot JFK. Suspicious Minds explores the phenomenon and reveals the important consequences conspiracy theories can have--from discouraging parents from vaccinating their children against deadly diseases to hampering political policies to combat climate change.

    J. Harvey? Blur or Oasis? Dylan or Keats? And how many friendships have ridden on the answer? Such questions aren't merely the stuff of fanzines and idle talk; they inform our most passionate arguments, distill our most deeply held values, make meaning of our ever-changing culture. In Performing Rites, one of the most influential writers on popular music asks what we talk about when we talk about music. What's good, what's bad? What's high, what's low? Why do such distinctions matter? Instead of dismissing emotional response and personal taste as inaccessible to the academic critic, Simon Frith takes these forms of engagement as his subject--and discloses their place at the very center of the aesthetics that structure our culture and color our lives.Taking up hundreds of songs and writers, Frith insists on acts of evaluation of popular music as music. Ranging through and beyond the twentieth century, Performing Rites puts the Pet Shop Boys and Puccini, rhythm and lyric, voice and technology, into a dialogue about the undeniable impact of popular aesthetics on our lives. How we nod our heads or tap our feet, grin or grimace or flip the dial; how we determine what's sublime and what's "for real"--these are part of the way we construct our social identities, and an essential response to the performance of all music. Frith argues that listening itself is a performance, both social gesture and bodily response. From how they are made to how they are received, popular songs appear here as not only meriting aesthetic judgments but also demanding them, and shaping our understanding of what all music means.

    Targeting cultural icons as diverse as Madonna and Spike Lee, Outlaw Culture presents a collection of essays that pulls no punches. As hooks herself notes, interrogations of popular culture can be a 'powerful site for intervention, challenge and change'. And intervene, challenge and change is what hooks does best.

    The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach. With The Structure of Scientific Revolutions, Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation but that the revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of “normal science,” as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age. This new edition of Kuhn’s essential work in the history of science includes an insightful introduction by Ian Hacking, which clarifies terms popularized by Kuhn, including paradigm and incommensurability, and applies Kuhn’s ideas to the science of today. Usefully keyed to the separate sections of the book, Hacking’s introduction provides important background information as well as a contemporary context.  Newly designed, with an expanded index, this edition will be eagerly welcomed by the next generation of readers seeking to understand the history of our perspectives on science.