Stewart's Calculus is successful throughout the world because he explains the material in a way that makes sense to a wide variety of readers. His explanations make ideas come alive, and his problems challenge, to reveal the beauty of calculus. Stewart's examples stand out because they are not just models for problem solving or a means of demonstrating techniques--they also encourage readers to develp an analytic view of the subject. This edition includes new problems, examples, and projects.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

    PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.

    "Interpersonal Communication, 2e" demonstrates how effective interpersonal communication can make students' lives better. With careful consideration given to the impact of computer-mediated communication, the program reflects the rapid changes of the modern world in which today's students live and interact. The program also helps students understand and build interpersonal skills and choices for their academic, personal, and professional lives.

    This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

    This revision includes General ChemistryNow, a new CD-ROM and web-based learning system that focuses on goals, connections, and complete integration with the text.

    Carefully structured to cover relevant information in a manageable format and in a presentation that is interesting and contemporary, renowned author Larry J. Siegel continues to incorporate his hallmark balanced and unbiased presentation of theory, policy, high-interest examples, and cutting-edge and seminal research. This market-leading brief Criminology text is also the best value for your students CRIMINOLOGY: THE CORE, Second Edition now includes the most student-friendly and useful technology package available, including a FREE Student CD-ROM and robust Companion Web Site.

    The first abnormal psychology book to present a thoroughly integrated multicultural perspective--based on the authors' view that cross-cultural comparisons can greatly enhance the understanding of disorders--the text provides extensive coverage and integration of multicultural models, explanations, and concepts. The book also helps you gain an understanding of abnormal behavior as scientific and clinical endeavors, while providing insight into the tools that mental health professionals use to study and treat disorders.

    KEY TOPICS: A Preview of the Cell, The Chemistry of the Cell, The Macromolecules of the Cell, Cells and Organelles, Bioenergetics: The Flow of Energy in the Cell, Enzymes: The Catalysts of Life, Membranes: Their Structure, Function, and Chemistry, Transport Across Membranes: Overcoming the Permeability Barrier, Chemotrophic Energy Metabolism: Glycolysis and Fermentation, Chemotrophic Energy Metabolism: Aerobic Respiration, Phototrophic Energy Metabolism: Photosynthesis, The Endomembrane System and Peroxisomes, Signal Transduction Mechanisms: I. Electrical and Synaptic Signaling in Neurons, Signal Transduction Mechanisms: II. Messengers and Receptors, Cytoskeletal Systems, Cellular Movement: Motility and Contractility, Beyond the Cell: Cell Adhesion, Cell Junctions, and Extracellular Structures, The Structural Basis of Cellular Information: DNA, Chromosomes, and the Nucleus, The Cell Cycle, DNA Replication, and Mitosis, Sexual Reproduction, Meiosis, and Genetic Recombination, Gene Expression: I. The Genetic Code and Transcription, Gene Expression: II. Protein Synthesis and Sorting, The Regulation of Gene Expression, Cancer Cells, Principles and Techniques of Microscopy. MARKET: For all readers interested in molecular biology.

    How can students with widely varied levels of literary experience learn to write poetry, fiction, creative nonfiction, and drama — over the course of only one semester? In Creative Writing: Four Genres in Brief, David Starkey offers some solutions to the challenges of teaching the introductory creative writing course: (1) concise, accessible instruction in literary basics; (2) short models of literature to analyze, admire and emulate; (3) inventive and imaginative assignments that inspire and motivate.

    The aim remains to provide a reference to the aspects of medical microbiology particularly important for clinical infections and chemotherapy. Geo. F. Brooks (U. of California, San Francisco), Jane

    Since that time, authors X. J. and Dorothy M. Kennedy have won praise for their friendly tone and their view, apparent on every page of the text, that writing is the "usually surprising, often rewarding art of thinking while working with language." More recently, experienced teacher and writer Marcia F. Muth joined the author team, adding more practical advice to help all students — even those underprepared for college work — become successful academic writers. While retaining the highly praised "Kennedy touch," The Bedford Guide continues to evolve to meet classroom needs. The new edition does even more to build essential academic writing skills, with expanded coverage of audience analysis, source-based writing, argumentation and reasoning, and more.

    Drawing on 40 years of experience of presenting art to the public, Marilyn Stokstad offers this comprehensive look at art in all of its diversity, from paintings and architecture to tapestries, jewellery and electronic art.

    Starting with a "macro" view of accounting information, the authors present real financial statements. They establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. Kimmel, Weygandt and Kieso motivate students by grounding the discussion in the real world, showing them the relevance of the topics covered to their future.