Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen?Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

    For the past five years, people from all over the world have contacted him with their troubles and he’s worked these out for them.In the process, he has picked up on a simple pattern: people need a set of principles and perspectives to protect them from all the unnecessary bullshit they go through. Codes to live by, essentially. But be warned: Gangwar has no desire to spare your feelings. What you will find in this straight-forward, straight-talking, no-craps-given guide, is: How to deal with rejections of all kindsHow to change your perceptions of people so you don’t end up screwedWhy a society that sees people as ‘good and bad’ is dumbHow the search for happiness screws us overHow seeking approval and acceptance kills our individualityThe truth about social media influencers Why we should be taught ‘how to think’, instead of ‘what to think’Laying out clear principles, YouTube megastar Gangwar shows you how to deal with the shit that has happened to you, is happening to you and will happen to you. A refreshing, easy-to-read, and relatable guide, The Rudest Book Ever will make you rethink everything you’ve been taught.

    Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

    Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart. The best news is that "emotional literacy" is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.From the Trade Paperback edition.

    The trial is typically painful and the error is often costly. As Benjamin Franklin noted, "Experience keeps a dear school, but fools will learn in no other." People Tools: 54 Strategies for Building Relationships, Creating Joy, and Embracing Prosperity defines, explains, and provides examples of 54 easy-to-grasp behavioral techniques that readers can use to improve their relationships, and their lives. It is the perfect resource for busy people looking for fast and effective solutions to the challenges they face every day.People Tools is time proven, inspirational, practical and easy to understand. From building self-esteem, to developing better communication skills, to finding effective ways to cope with anger, each "People Tool" addresses a specific issue or problem. Each tool provides a simple, straightforward strategy that readers can adopt to immediately bring about desired change and positive results. Every tool is illustrated and supported by anecdotal examples that are relevant and relatable.Although readers may recognize some of the more intuitive techniques in People Tools, this source book provides explanations and helpful examples of many different tools so that the reader can build and expand his or her existing repertoire of skills. Some of the useful "People Tools" in the book include:1. The Belt Buckle. When words say, "Yes" and action (The Belt Buckle) says "No," trust the Belt Buckle2. The Ticker Tape. At times honesty and completeness are not merely the best policy--they are the only policy3. Catching a Feather. An alternative to an endless chase, this Tool allows solutions to float into your lifePeople Tools is organized into 54 chapters. Each chapter contains short, engaging stories using humor and personal anecdotes to illustrate the "People Tool" presented. The language is friendly and non-intimidating. Each chapter presents a unique solution to a specific problem. The reader could open the book to any page and find practical solutions they can immediately apply to their own lives.

    Overwhelmed. Overscheduled. Sound familiar? Today's velocity of life can consume and control us . . . until our breakneck pace begins to feel normal and expected. That's where the danger lies: When we spend our lives doing things that keep us busy but don't really matter, we sacrifice the things that do.What if your life could be different? What if you could be certain you were living the life God called you to live--and building a legacy for those you love? If you crave a simpler life anchored by the priorities that matter most, roll up your sleeves: Simplified living requires more than just cleaning out your closets or reorganizing your desk drawer. It requires uncluttering your soul. By eradicating the stuff that leaves your spirit drained, you can stop doing what doesn't matter--and start doing what does.In Simplify, bestselling author Bill Hybels identifies the core issues that lure us into frenetic living--and offers searingly practical steps for sweeping the clutter from our souls.

    In Emotions Revealed, he assembles his research and theories to provide a comprehensive look at the evolutionary roots of human emotions, including anger, sadness, fear, disgust, and happiness. Drawing on decades of fieldwork, Ekman shows that emotions are deeply embedded in the human species. In the process, he answers such questions as: What triggers emotions and can we stop them? How does our body signal to others whether we are slightly sad or anguished, peeved or enraged? Can we learn to distinguish between a polite smile and the genuine thing? Can we ever truly control our emotions? Unique exercises and photographs help readers identify emotions in themselves and others. Emotions Revealed is a practical, mind-opening, and potentially life-changing exploration of science and self. c

    The Master Key teaching has been published in the form of a Correspondence Course of 24 lessons, delivered to students one per week for 24 weeks. The reader, who now receives the whole 24 parts at one times, is warned not to attempt to read the book like a novel, but to treat it as a course of study and conscientiously to imbibe the meaning of each part - reading and re-reading one part only per week before proceeding to the next. Otherwise the later parts will tend to be misunderstood and the reader's time and money will be wasted. Used as thus instructed "The Master Key" will make of the reader a greater, better personality, and equipped with a new power to achieve any worthy personal purpose and a new ability to enjoy life's beauty and wonder.

     A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his career studying the structure and neuronal firing patterns of the human brain. He pioneered the first mindfulness-based treatment program for people suffering from OCD, teaching patients how to achieve long-term relief from their compulsions. For the past six years, Schwartz has worked with psychiatrist Rebecca Gladding to refine a program that successfully explains how the brain works and why we often feel besieged by bad brain wiring. Just like with the compulsions of OCD patients, they discovered that bad habits, social anxieties, self-deprecating thoughts, and compulsive overindulgence are all rooted in overactive brain circuits. The key to making life changes that you want-to make your brain work for you-is to consciously choose to "starve" these circuits of focused attention, thereby decreasing their influence and strength. As evidenced by the huge success of Schwartz's previous books, as well as Daniel Amen's Change Your Brain, Change Your Life, and Norman Doidge's The Brain That Changes Itself, there is a large audience interested in harnessing the brain's untapped potential, yearning for a step-by-step, scientifically grounded and clinically proven approach. In fact, readers of Brain Lock wrote to the authors in record numbers asking for such a book. In You Are Not Your Brain, Schwartz and Gladding carefully outline their program, showing readers how to identify negative brain impulses, channel them through the power of focused attention, and ultimately lead more fulfilling and empowered lives.

    But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him "The Fittest (Real) Man in America."In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

    She wrote a list: improv, a solo holiday and... talking to strangers on the tube. She regretted it instantly.Sorry I'm Late, I Didn't Want to Come follows Jess's hilarious and painful year of misadventures in extroverting, reporting back from the frontlines for all the introverts out there.But is life actually better or easier for the extroverts? Or is it the nightmare Jess always thought it would be?

    The first book for the millions of daughters suffering from the emotional abuse of selfish, self-involved mothers, Will I Ever Be Good Enough? provides the expert advice readers need to overcome debilitating histories and reclaim their lives.

    You already are that girl who creates magic wherever she goes, who lives fearlessly, who inspires those around her to dream bigger, and who will leave the world better, just for having been in it.  Stop listening to that voice inside your head that tells you you’re not good enough. Stop worrying that you don’t have the perfect body, perfect job, perfect relationship, or perfect anything for that matter. Stop letting other people draw boundaries and limits around your life. And start living the life that you truly want (now!), the one you didn’t think you had the courage to imagine, but the one that’s absolutely possible! Including stories from thirty incredible women, Alexis has compiled everything she’s learned into one complete guide to being That Girl, the best version of you.

    Whether she’s responding to cheaters or loners, lovers or haters, the depressed or the down-and-out, Havrilesky writes with equal parts grace, humor, and compassion to remind you that even in your darkest moments you’re not alone.

    Infinite games are more mysterious -- and ultimately more rewarding. They are unscripted and unpredictable; they are the source of true freedom.In this elegant and compelling work, James Carse explores what these games mean, and what they can mean to you. He offers stunning new insights into the nature of property and power, of culture and community, of sexuality and self-discovery, opening the door to a world of infinite delight and possibility."An extraordinary little book . . . a wise and intimate companion, an elegant reminder of the real."-- Brain/Mind Bulletin