this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Most of us habitually carry our mindset and emotional state from one of these activities to the next - and all too often this has negative, occasionally disastrous consequences.For years we've been told it's getting the 'big' stuff right that gives us balance and makes us happy: the holidays, the audacious goals, the pay rises. But in our hearts we know it's really the small stuff: a great result at work, our welcome home, an absorbing conversation, a game with the kids.This book is all about getting the small stuff right - not 'sweating' it, but making it much more rewarding, much more often. It's about using the 'Third Space' (that moment of transition between a first activity and the second that follows it), to mentally 'show up' right for whatever comes next. Gaining control of the Third Space will empower you to do this any time and every time. You will consistently be your best for your work, your family, your friends and yourself - and you will find that the key to balance and happiness was always there waiting for you in the Third Space.Includes a foreword by Stephen Lundin, author of Fish.

    Wagner poses one questions: "Why have random acts of kindness when you have intentional acts of goodwill?" Life As A daymaker offers wealth of oppertunities to spread cheer, encouragment or advice to anyone who opens it's cover. Author David Wagner offers suggestions on how to make one's life meaningful and rewarding, using a single, simple premise.

    Changing the function of a word, or a room, can produce surprise and meaning. In How to Architect, Patt--an architect and the creator of a series of wildly popular online videos about architecture--presents the basics of architecture in A-Z form, starting with A is for Asymmetry (as seen in Chartres Cathedral and Frank Gehry), detouring through N is for Narrative, and ending with Z is for Zeal (a quality that successful architects tend to have, even in fiction--see The Fountainhead's architect-hero Howard Roark.)How to Architect is a book to guide you on the road to architecture. If you are just starting on that journey or thinking about becoming an architect, it is a place to begin. If you are already an architect and want to remind yourself of what drew you to the profession, it is a book of affirmation. And if you are just curious about what goes into the design and construction of buildings, this book tells you how architects think. Patt introduces each entry with a hand-drawn letter, and accompanies the text with illustrations that illuminate the concept discussed: a fallen Humpty Dumpty illustrates the perils of fragile egos; photographs of an X-Acto knife and other hand tools remind us of architecture's nondigital origins.How to Architect offers encouragement to aspiring architects but also mounts a defense of architecture as a profession--by calling out a defiant verb: architect!

    His insights in The Secret have helped millions discover the awesome power of the Law of Attraction. Now, in Maximum Confidence, Jack Canfield will help you to develop winning habits that will pay off everyday. Empowering you to celebrate and capitalize on your strengths and accept your weaknesses without guilt or remorse. In this program, he'll show you: Why you should associate with nourishing, rather than toxic, people. How, by using your mind, imagination, emotions, body and intuition, you can create a positive focus. How to rid yourself of anger, guilt, or sadness. How to use the Total Truth Process to boost your confidence and personal power. How to eliminate the drain of incomplete tasks. The importance of celebrating your strengths and affirming your success. How to adopt the "so what, do it anyway" philosophy. And much more! Prepare to join the thousands of people whose lives have been changed through this powerful process. Maximum Confidence is your ticket to a life of continuous personal growth and fulfillment.

    

    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

    You NEED ME") • And the Meek Shall Manipulate the Earth (EVER KNOW MUCH, AND YOU'll. GET FURTHER) • How to Pick a Person Apart and Discover His Real Motives and Feelings • The Guernsey vs. the Brahma (WHY A "POSITIVE ATTITUDE" IS LIKE A GIGOLO) • How to Avoid Being Taken in Financial Dealings (WATCH WHERE THE MONEY IS) • Manipulating a Person's Thinking (KNOW WHOSE MIND YOU CAN CHANGE, AND WHEN IT'S BETTER TO SHUT UP) • Win Ninety-five Percent of Your Arguments! (RULE OF THUMB: LET SLEEPING DOGS LIE IF THEY DON'T AFFECT YOUR VITAL INTERESTS) • Manipulate a Person Against Their Will and Make Them Like It! (THE UNARGUE TECHNIQUE) • A Little Pressure Has Its Place-But Seldom • If All Else Fails, Try the Dirty Way. • How to Squelch Ingratitude Before It Starts. • What You Get Out of Using People for Your Own Selfish Ends?Unsettling, candid, and very informative.

    Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    

    This is usually because the right questions are not asked. In the world of investing, where honest and common sense advice is scarce, here is a book that simplifies key concepts in money management and guides you to invest with a specific goal in mind. ‘You can be rich –With Goal Based Investing’ arms you with the relevant questions to ask. It also gives you access to a bouquet of practical yet enlightening calculators that enable you develop personalized investment solutions. If used regularly, these mirror the progress of your investment plans and help you gauge if are going in the intended direction. Investors who have the discipline to follow the simple steps suggested in this book could attain results that are vastly superior to even those achieved by professionals. Most importantly, successfully securing goals due to appropriate investing delivers an improved life with more time to spend on what is really important for you and your loved ones.. If you are in the process of creating wealth – irrespective of whether you are a beginner, mid-way through your journey or almost there – you can find nuggets of simple, practical wisdom in the pages of this book.

    Cunningly brilliant and deceptively clean-cut, TJ found that life with the Skinheads was exactly what he - and they - needed. Quickly rising to the top, TJ recruited members for the Skins, and in return he earned a name and a reputation as one of the most powerful men in the White Power movement. With a skill for fanning the fires of hatred and an ability to elude the law, it seemed that nothing would stop TJ - that is, until he became a father. As his own children grew, so did TJ's uncertainty about the cause he'd endorsed for so long. One fact finally emerged from all the racist propaganda: white power wasn't about being white; it was simply about having someone to hate. And once he realized this truth, TJ knew his life could never been the same. Skinhead Confessions takes you on an unbelievable ride through a dark world of violence to one of openness and faith in the future.

    And then she moves to London on a whim to pursue an interior design course, where she meets and falls passionately in love wi th Jagdish Sachdev - he of the compassionate heart and matchless brains. But Jag leaves her, citing irreconcilable differences between their families. Sohana returns home to the news that the business empire her grandfather had built over the years will wind up either in the hands of the highest bidder or with the grandson (but of course) who shows the most mettle. As her brothers race to inherit the business, Sohana is wooed, and her ethics and loyalties tested. In this first instalment of Kavita Daswani's trilogy, with secrets tumbling out and dramas unfolding all around her, Sohana must make up her mind about what and who she is in the scheme of things. About the Author: Kavita Daswani Kavita Daswani is currently a fashion correspondent for CNN International, CNBC Asia, and Women's Wear Daily. She has written for the Los Angeles Times and the International Herald Tribune among many other publications and has been the fashion editor of the South China Morning Post in Hong Kong. She lives in Los Angeles with her husband and two sons. She has authored the best-selling books For Matrimonial Purposes, The Village Bride of Beverly Hills, Indie Girl and Salaam, Paris. Her books have been published in seventeen langu

    Often this kind of man is bound by an unhealthy attachment to his mother. This phenomenon is called "mother-son enmeshment." In When He's Married to Mom, clinical psychologist and renowned intimacy expert Dr. Kenneth M. Adams goes beyond the stereotypes of momma's boys and meddling mothers to explain how mother-son enmeshment affects everyone: the mother, the son, and the woman who loves him. In his twenty-five years of practice, Dr. Adams has successfully treated hundreds of enmeshed men and shares their stories in this informative guide. He provides proven methods to make things better, including: —Guidelines to help women create fulfilling relationships with mother-enmeshed men —Tools to help mother-enmeshed men have healthy and successful dating experiences leading to serious relationships and marriage —Strategies to help parents avoid enmeshing their children