In (7L) The Seven Levels of Communication, Michael J. Maher tells the inspiring story of real estate agent Rick Masters who is suffering through a down market when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Step by step he learns to change the way he interacts with his clients and begins to focus on people instead of numbers. Yet with each new success comes a new challenge and Rick soon realizes that if he is to fully utilize the lessons of the (7L), he must be willing to change himself as well as his business. He soon learns, however, that the rewards for doing so are far greater than he had ever imagined. (7L) shows Rick how to build a more profitable business and a more fulfilling life in the process. (7L) is available now at www.7LBook.com/Pre.

    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    In the next ten years, change will happen even faster. As Hillary Clinton's Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries, the equivalent of two round-trips to the moon. From refugee camps in the Congo and Syrian war zones, to visiting the world's most powerful people in business and government, Ross's travels amounted to a four-year masterclass in the changing nature of innovation. In The Industries of the Future, Ross distils his observations on the forces that are changing the world. He highlights the best opportunities for progress and explains how countries thrive or sputter. Ross examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, the commercialization of genomics, cybercrime and the impact of digital technology. Blending storytelling and economic analysis, he answers questions on how we will need to adapt. Ross gives readers a vivid and informed perspective on how sweeping global trends are affecting the ways we live, now and tomorrow.

    Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

    

    A recent Wall Street Journal study revealed that the most sought-after executive skill is strategic thinking, but only three out of ten managers have this skill set. Author Rich Horwath explains the three keys to strategic thinking, breaks them down into simple, attainable skills, and gives you practical tools to apply them every day, providing managers with a clear path to mastery of the three disciplines: 1. Acumen-generate critical insights through a step-by-step evaluation of your business and its environment2. Allocation-focus your limited resources through strategic trade-offs 3. Action-implement a system to guarantee effective execution of strategy at all levels of your organization Based on new research with senior executives from 150 companies and the author's experience as a thought-leading strategist, Deep Dive is the first book to focus on the most important level of strategy-you. Armed with this knowledge and dozens of effective tools, you can become a truly strategic leader for your organization.

    Nurture your ability to embrace differences. Seek out challenges--scale one mountain after another. Face challenges that matter-- learn to "fight with real swords." These and other lessons were the constants in the life of Konosuke Matsushita, founder of the Panasonic business empire. In this first complete English translation of "The Path," Matsushita's timeless advice will benefit anyone who desires to lead better by living better.For the first time in English, the complete translation of one of the most popular and important management books ever published.In Japan, the name Konosuke Matsushita is spoken with a hushed reverence. Even now, twenty-one years after his death, Matsushita-san is praised by some as "the god of management," and he remains one of the most influential and inspirational business thinkers ever. Founder and father of the global corporation Panasonic, Matsushita saw the creation of wealth not as a goal or destination but as a voyage. And in "The Path," Matsushita shared the wisdom and insights acquired on his journey: how to inspire true innovation at all levels, manage through difficult times, and create lasting value and a great legacy.Written humbly from a platform of accomplishment virtually unparalleled among businesspersons, "The Path" demonstrates to readers today the many ways each of us can find within ourselves the strength and focus to do good by doing well. Brief, beautifully stated chapters offer an unconventional management philosophy that you can apply universally, as well as to specific everyday situations: When You Have to Make Important Decisions To Further Improve Your Work To Cultivate a Spirit of Independence To Further Expand Your Business For the Country to Prosper For more than four decades, "The Path" has been a perennial bestseller, with nearly 4.5 million copies sold worldwide. Presented here in its entirety for the first time in English, this book offers an enlightening and informative spiritual blueprint for entrepreneurs, executives, managers, and anyone who wishes to learn from a great master. Follow "The Path." It may lead you--and help you lead others--to professional success and personal fulfillment.

    Even getting through seemingly easy tasks can be a relentless challenge that never seems to get easier. As a child psychologist specializing in ADHD for more than twenty years, Dr. Ashley knows exactly what parents face every day. 1000 Best Tips for ADHD gives parents quick tips and easy-to-implement solutions that make even the toughest days go smoother.FIND TIPS AND SUGGESTIONS ON: Improving behavior Increasing school success Helping out at home Interacting with others And more!

     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.

    This potato diet simply called for one to eat nothing but potatoes for a few days at a time, promising that fat men become as “lean as they ought to be.” One hundred and sixty-seven years later, we are fatter and sicker than ever, but the potato diet still works. Potatoes contains natural drug-like agents that affect inflammation, hunger, insulin, sleep, dreams, mood, and body weight. The potato is the best diet pill ever invented. The potato hack is a short-term intervention (3-5 days) where one eats nothing but potatoes. This short mono-food experiment will strengthen your immune system and provide you with all of the nutrition you need to remain energetic, sleep great, and, as a side-effect, lose weight. The potato hack will help you develop a new relationship with food, hunger, taste, and yourself. The potato hack is not just for the overweight. As noted in 1849, anyone with digestive complaints who follows an all-potato diet for a few days at a time will find their digestion improves greatly. Modern science shows that simple diets high in fiber create an intestinal microbiome that is highly diverse and stable. This diversity and stability is lacking in most people and leads to digestive complaints like Gastroesophageal reflux disease (GERD), Irritable bowel syndrome (IBS), Inflammatory bowel disease (IBD), and Small intestinal bacterial overgrowths (SIBO). The "modern dyspeptic gut" affects millions of people and costs billions of dollars annually. The answer might be as simple as 3-5 days of potatoes. You don't need this book to do the potato hack. Just eat potatoes until full every day for 3-5 days. It really is that simple! This book explains the science behind the potato hack, some variations on the basic hack, recipes, and what to do if it does not work as advertised. Also found in The Potato Hack is a comprehensive review of resistant starch, gut health, potato history, and a growing guide for those that want to grow their own. Most of the photography throughout the book was done by award-winning photographer, Ann Overhulse. The artfully photographed potatoes found on the cover and on 30 pages within are well worth the full price of the book. Guaranteed that after reading The Potato Hack, you will never look at potatoes the same.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

     If you are ready for freedom, Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs, Ready to get out under that pile of debt and bills to pay, Ready to become the person you were meant to be with the freedom to pursue your passions and share some AWEsome with the world... Then... this book will be an amazing resource. Taking you by the hand and giving you: A Tour-de-Force Ride through the many - vastly different - realms of passive income entrepreneurship. So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - with - an action plan in place on how to get there. Don't worry, these are fun... :) As always with SassyZenGirl books, great business info doesn't have to be dull and boring. You will smile, you will be excited - and - you will have a sound passive income strategy plan once you finish this book! Are you ready? Then scroll up to the top and hit that BUY BUTTON...:)

    And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision mak­ing to one question: What will keep me safest?  Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance. New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again. Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hun­dreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people. Now she shares potent yet easy-to-learn neuro­science techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clar­ity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people. Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more account­able; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want. Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.

    Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie “John Carter”, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about.If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group—the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don’t know what they are doing. Somehow, we believe that this does not apply to us and to our idea—especially if we’ve experienced victories in the past.Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical book delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors.As Alberto writes, “make sure you are building The Right It before you build It right”.

    Each lesson offers easy strategies for helping students focus their attention, improve their self-regulation skills, build resilience to stress, and develop a positive mind-set in both school and life. The lessons fit easily into any schedule and require minimal preparation. Classroom management tips and content-area activities help you extend the benefits of MindUP throughout your day, week, and year!Includes a full-color, innovative teaching poster with fascinating facts about the brain!