In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.

    Privately, though, we admit to ourselves it's not always rosy. Teenaged boys put away a startling amount of groceries. Young boys can be downright destructive. They're noisy, unconcerned with personal hygiene, and the dog has a longer attention span - or so it seems, some days. If this is God's chosen gift to us, then why does it seem so hard? How can we prepare these boys to serve God when we can barely make it through the day. Isn't there a better way? The answer is yes. Raising Real Men looks beyond the untied shoes and dirty jeans to what the Lord means your son to be. Learn how to help him focus on schoolwork, find real heroes, stand alone when he needs to, and become a real man one day. Don t just survive raising boys, succeed at it and learn how to love them as they really are.

    "The Write-Brain Workbook" is the first of its kind–an easy, fun, and playful way to exercise your creative writing muscles each day.Eliminate the dreaded emptiness of the blank pageWrite without the pressure of preconceived expectationsLearn about your own unique writing processBuild the momentum of a quick daily writing practiceUnlock writer's blockApply the breakthroughs from daily practice to your "real" writingExpand how you see yourself as a writerExperiment with different ways to approach writingAffirm your commitment to being a writer"The Write-Brain Workbook" is bursting with 366 innovative exercises that let you experiment and play with words and styles. Whether you love the pure joy of writing, are just getting started, or are trying to get past a particular writing block ... this is the book you've been waiting for!

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Now Karen Elizabeth Gordon has revised and enlarged her classic handbook with fuller explanations of the rules of punctuation, additional whimsical graphics, and further character development and drama -- all the while redeeming punctuation from the perils of boredom. For anyone who has despaired of opening a punctuation handbook (but whose sentences despair without one), THE NEW WELL TEMPERED SENTENCE will teach you clearly and simply where to place a comma and how to use an apostrophe. And as you master the elusive slashes, dots, and dashes that give expression to our most perplexing thoughts, you will find yourself in the grip of a bizarre and beguiling comedy of manners. Long-time fans will delight in the further intrigues of cover girl Loona, the duke and duchess, and the mysterious Rosie and Nimrod. The New Well-Tempered Sentence is sure to entertain while teaching you everything you want to know about punctuation. Never before has punctuation been so much fun!

    Provides new insights and observations from Vogler's pioneering work in mythic structure for writers.

    Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action?  Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

    Lublin, a Pulitzer-Prize winning journalist and management news editor for The Wall Street Journal.Among the first female reporters at The Wall Street Journal, Joann S. Lublin faced a number of uphill battles in her career. She became deputy bureau chief of the Journal’s important London bureau, its first run by women. Now, she and dozens of other women who successfully navigated the corporate battlefield share their valuable leadership lessons.Lublin combines her fascinating story with insightful tales from more than fifty women who reached the highest rungs of the corporate ladder—most of whom became chief executives of public companies —in industries as diverse as retailing, manufacturing, finance, high technology, publishing, advertising, automobiles, and pharmaceuticals. Leaders like Carly Fiorina, former CEO of Hewlett-Packard, as well as Mary Barra, CEO of General Motors, and Brenda Barnes, former CEO of Sara Lee, were the first women to run their huge employers. Earning It reveals obstacles such women faced as they fought to make their mark, choices they made, and battles they won—and lost.Lublin chronicles the major milestones and dilemmas of the work world unique to women, providing candid advice and practical inspiration for women of all ages and at every stage  of their careers. The extraordinary women we meet in the pages of Earning It and the hard-won lessons they share provide a compelling career compass that will help all women reach their highest potential without losing a meaningful personal life.

    And yet never before have these abilities been more valuable or sought after. What's needed is a new type of leader -- one who can inspire and motivate others while adhering to timeless leadership principles such as flexibility, adaptability, trustworthiness, and distribution of power. With Leadership Mastery, you will identify your strengths and adopt effective strategies to: • Gain the respect and admiration of others using little-known secrets of America's most successful leaders • Get family, friends, and coworkers to do what you ask because they want to, not because they have to • Respond effectively in a crisis • Make powerful decisions and follow through on them using Carnegie's action formula Incorporating interviews with top leaders in business, entertainment, sports, and academia, Leadership Mastery stands next to the classic How to Win Friends and Influence People.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you’re speaking up in a meeting, pitching a client, or walking into a job interview.   In Steal the Show, New York Times best-selling author Michael Port draws on his experience as an actor and as a highly successful corporate speaker and trainer to teach readers how to make the most of every presentation and interaction. He demonstrates how the methods of successful actors can help you connect with, inspire, and persuade any audience. His key strategies for commanding an audience’s attention include developing a clear focus for every performance, making sure you engage with your listeners, and finding the best role for yourself in order to convey your message with maximum impact.  Michael Port is one of the most in-demand corporate speakers working today. His presentations are always powerful, engaging, and inspirational. And yes, audiences always give him a standing ovation.

    It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

    No matter how carefully we formulate a “script,” it is bound to change when we interact with people with scripts of their own. Improv Wisdom shows how to apply the maxims of improvisational theater to real-life challenges—whether it’s dealing with a demanding boss, a tired child, or one of life’s never-ending surprises. Patricia Madson distills thirty years of experience into thirteen simple strategies, including “Say Yes,” “Start Anywhere,” “Face the Facts,” and “Make Mistakes, Please,” helping readers to loosen up, think on their feet, and take on everything life has to offer with skill, chutzpah, and a sense of humor.

     Based on the precepts of cognitive science and drawing on a half century of interdisciplinary studies, Smart Thinking is the first book to reveal a three-part formula that distinguishes Smart Thinking from innate intelligence and shows how memory works, how to learn effectively, and how to use knowledge when you need to get things done. Beginning with defining the difference between Smart Thinking and innate or raw intelligence, cognitive psychologist Art Markman demonstrates how it is possible to learn Smart Thinking that you can apply to the real world. This engaging and practical book introduces a three-part formula for Smart Thinking, which demonstrates how anyone can: � Develop Smart Habits � Acquire High-Quality Knowledge � Use High-Quality Knowledge when needed Smart Thinking explores each part of the Smart Thinking formula and provides: � An understanding of how the mind works and the means to replace self-limiting habits with those that foster Smart Thinking � Insights into how memory functions and how to improve the quality of what you learn � Ways to present new information effectively � Specific techniques for improving your understanding of how the world works � The ability to define and solve problems by finding the relevant knowledge from any area of expertise and applying it effectively Drawing on multiple research disciplines, including psychology, artificial intelligence, philosophy, neuroscience, learning sciences, linguistics, anthropology, sociology, and education, Markman provides insights into the functioning of the mind and synthesizes this understanding into practical tools and exercises that develop new skills and achieve personal goals. The book culminates in tips for creating a Culture of Smart to make everyone in an organization more effective.