The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

    Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before.Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience—both online and off Spark dialogue with your community of customers Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    The trial itself was sensational enough to attract the attention of the world’s largest association of professional forensic investigators. At the start, everyone expected a ‘guilty’ verdict. His fingerprints were at the scene, the murder weapon was in his car and a blood stain in the bathroom was matched to one of his shoes. And yet, he was acquitted and is now suing the Minister of Police, saying that the evidence was fabricated. Altbeker witnessed the trial, and looks closely at how the justice system failed both van der Vyver and Lotz.

    Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.

    Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company. ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions"CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the C-suite moves that separated winners from the competition." - Samuel J. Palmisano, Chairman and former CEO, IBM"A great resouce! Learning about how others make great decisions can help you make great decisions! A fascinating, practical history that can change the way that you make decisions. Required reading for decison-makers- at all levels!" -Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There."When you look at the best business decisions that have been made throughout the years, a clear pattern emerges: The best decisions require not only great insight, but courage and commitment as well. The greatest business leaders are the ones who focus their energy not solely on profits, but on improving people's lives. These important lessons from our past, which this book brings to light, are more relevant than ever today." -Bill Ford, Executive Chairman, Ford Motor

    In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

    Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    With simplified methods and helpful techniques John guides authors on the road to promoting their books to bestseller status in the Kindle Store.

    Their task? To evaluate the effectiveness of a marketing campaign for a grooming product that retails for less than $15.00."The Brain Sell," praised as the new "Hidden Persuaders," is the inside story of how our rapidly evolving understanding of the brain plays into the advertising, marketing, and retailing industry. With the emergence of Big Data mining, the "persuasion industry" is more prominent than ever. David Lewis, PhD, internationally renowned researcher, brings science to shoppingmapping the brain and the body to explore the sensitivities in our minds and discover how we select and buy. Gone are the days of traditional salesmanshipin the United Kingdom and United States alone, $313 billion is spent annually on subliminal messaging and measuring consumers' subconscious reactions to the color of a child's toy, the smell of a store's interior, or the font of the smallest letter on a soup can. Lewis repeatedly surprises with secrets from the advertising and marketing industries, revealing the scientific strategies used to evaluate and manipulate consumer response. An enlightening read for marketers and advertisers and an urgently important one for anyone who considers themselves a "smart shopper." "The Brain Sell" shows that even after the product is on the shelf and the commercial is over, the sales pitch goes on.David Lewis, PhD, a neuropsychologist, is founder and director at the independent research consultancy Mindlab International based at the University of Sussex. Additionally, he is a psychologist, an international lecturer, and acclaimed author, most recently of "Impulse" (Harvard University Press). Dubbed the "father of neuromarketing" for his pioneering studies of analyzing brain activity for research and commercial purposes, he currently specializes in noninvasive techniques for measuring human responses under real life conditions."

    Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

    

    You would find yourself closely connected to these stories. They will encourage you to explore your own potential to inspire you, and to achieve your real worth. This book will also help you to understand the traits that keep you from achieving your dreams. The book lays down a process to help you emerge from the clutches of negativity and develop a positive approach towards life.By investing time in yourself, acknowledging your potential, setting a worthy goal, avoiding common traps, surviving bad days and harvesting the power of thoughts, you can be successful.Read this interesting book to Know Your Worth.-------------------------------------------------N.K. Sondhi:N.K. Sondhi’s first book was 'Management of Banking', which draws upon his experiences as a manager in the Punjab National Bank. He then turned to fiction writing, bringing forth the seen and unseen aftermaths of the partition of India in 1947 in his novel 'Cart full of Husk'. He followed it up with a short non-fiction, 'Forgotten City of Delhi (How Delhi became Delhi)'. He wrote his next book, 'A Match Made in Heaven: A 2000-year-old love story', based on the life of an Indian princess, who became first queen of Korea in 48 AD.Working with young people as he pursued social activities after his retirement, he sensed the restlessness among youngsters, who are facing a large number of problems due to stiff neck to neck competition in every field of life. Growing use of advanced technology has further alienated them from the main stream of the society. This has led him to initiate this book 'Know Your Worth' with the young and enterprising writer Ms. Vibha Malhotra.-------------------------------------------------Vibha Malhotra:Vibha Malhotra is the founder of 'Literature Studio' and editor-in-chief of the literary e-journal 'Literature Studio Review'. In the past, she has worked as an editor with Dorling Kindersley (Penguin Random House) where she has edited beautiful coffee table books on subjects such as history, nature, fitness, lifestyle, and travel.She is also a poet and a translator. Her work has been published in literary journals across the world such as Wasafiri, Muse India, Tipton Poetry Journal, The Luxembourg Review, Red Fez, and in dailies such as The Times of India and Ceylon Today. 'Know Your Worth' is her first work as an author.Vibha holds a Master of Arts in Creative Writing from Newcastle University, UK. She teaches creative writing to all age groups. By Profession, Vibha is a Lead Software Engineer at Adobe Systems.-------------------------------------------------CONTENTS1. Acknowledge Your Superpowers2. Invest in Yourself3. Take Charge4. Set a Worthy Goal5. Identify Your Worst Enemy6. Turn Your Fear into an Opportunity7. Avoid the Common Traps8. Harvest the Power of Thoughts9. Watch Your Attitude10. Keep Your Communication Clear11. Be Mindful12. Surviving Bad Days13. Nurture Your Ecosystem14. Stay SuccessfulINVEST IN YOURSELF Now that you know that you have superpowers that are there within you and can be harvested whenever you need them, it is important to take time to really explore all your strengths and weaknesses. Only then can you be fully prepared to achieve your goals. But we are mostly clueless that understanding ourselves doesn’t have to be a slow, tedious process, it can always be sped up.All of us are born with inherent likes and dislikes. Even a fetus in the womb has its own taste preferences, resulting in the seemingly irrational food cravings that expecting mothers experience. These preferences, likes, and dislikes are clues to the things you will be good at. If a child enjoys painting more than singing, chances are that the child will be better at painting than he/she is at singing. You can think of these as clues that nature chose to expose to us so that we can carve a satisfying path for ourselves.Most of us, even as adults, have whims, and mostly we choose to ignore them. Even as children, we are rarely able to indulge in every whim. There are always limitations – in terms of time, finances, facilities etc. – to keep us from fully exploring what we are capable of. But these are not the only factors that stop us. The biggest factor, in fact, is our own inhibitions, especially once we are grown-ups. We are afraid of new experiences, afraid of disappointment, afraid of failure, afraid of making fools of ourselves. And this fear keeps us from taking advantage of opportunities to gather new experiences. Let us try to understand this with the example of a young girl called Shikha. Shikha and the Ideation CompetitionShikha was an editor at a publishing house. She was very good at her job and apart from being an excellent editor, she also often proposed new book ideas to the publishing house.The publishing house announced a competition in which teams would work together and come up with new book ideas that they would then present to a jury comprising of senior publishers from all over the world. The selected idea would then be converted into a book that would be sold all over the world.Shikha had never ever participated in a competition, let alone won it. She wasn’t at all confident of her abilities to work in a team. And the fact that the competition was about new book ideas was making her restless. By proposing new book ideas in the past, she had earned a reputation in that area. Her colleagues and even her boss thought of her as a creative thinker. Shikha was worried that if she participated in this competition and lost it, her reputation as a creative thinker would be tarnished too. Can you guess why she was so full of doubts? It was because she had always attributed her past achievements to good luck, and had never given herself any credit for the book ideas she had come up with. Thus, she was afraid of being exposed as someone who really did not possess any great talent.She was still in this state of dilemma when she discovered that her manager had already nominated Shikha’s name for the competition. Now she had no choice, so she decided to go with the flow. With each passing day, her desperation to win the contest increased, and by the time the date of the competition arrived, she found herself unable to sleep. She knew that she would do anything to win this competition. For the first time in her life she was this passionate about something. She wanted to give it her all.On the day of the competition, she was put in a team and the team started with discussing the various ideas that all members had. Shikha had a great idea, but when she saw more merit in the idea proposed by another team member, she voted for it to be taken up for further preparation and the final presentation. She was almost feverish with excitement. And when her team members were of the opinion that they should give their best and not really care if they win or lose, Shikha was single-minded about her goal of winning the competition. Her focus proved to be contagious and soon all her team-members too were bubbling with enthusiasm. Guided by their single goal, the group of strangers really became a team and the initial idea evolved to become something they all believed in. Though the team leader was someone else, everyone could see that Shikha was the driving force for the team. When it was time to present their idea, the team leader proposed that Shikha should do it. And the presentation left the judges mesmerized. When their team emerged the winner, no one was surprised. Their idea and their presentation of it were deemed to be the best.Once she was out of the competition frenzy, Shikha herself was surprised. She couldn’t understand what had come over her during the competition. But she was glad to discover this other Shikha. She had gone into the competition based on her creative thinking, but her team had emerged a winner because of her team spirit and leadership skills. Shikha was surprised to discover these two new skills in herself. She had never thought herself capable of what she had achieved. Most of us are like Shikha – capable, but afraid of failure and public ridicule. And this is why we do not take chances in life. We like to play safe. But one can never really truly understand oneself by remaining in a shell. Unless you experience new things, you can never experience a new you. Unless you take risks, you can never transcend your normal, day-to-day existence.But, what gives us the capacity to take risks? Our confidence on our strengths and abilities. And from where do we get this confidence? Unfortunately, it isn’t a commodity and you cannot buy it from a shop. Money can’t buy you confidence. You need to work hard to develop it. You need to test yourself, which is again done by putting yourself in situations that you feel are beyond your reach. So, this is once again a chicken-and-egg situation. But after you have been through some such cycles and are confident of the situations you can handle, you are in a better position to fix your goals.However, it is easier said than done. Unfortunately, life is not a fairy tale and this means that we will not succeed every time we take up a challenge. There will also be times when we fail. This is inevitable. We will invariably have to face problems, and this may shake our confidence. Dealing with failures is not easy. It is like a double-edged sword. If you take failures too seriously, they may end up crushing you. On the other hand, if you take them too lightly, you will not learn any lessons from them, which means that the risk that you took would go to waste. So, you need to recognize failures for what they are – failures. Nothing more, nothing less. If you fail in a challenge, it does not mean that you yourself are a failure. This is the most common mistake we commit. Failing a challenge means that you failed that challenge. You need to analyze the situation, see what you could have done better, and move on to the next challenge where you can test your learnings.This act of never giving up, will give you confidence and this confidence helps us realize our capabilities. And this, in turn, shows in our personality. We hold our head high. We walk with determination. We talk with conviction, and we are normally in a good mood. Confidence also gives us perseverance – the ability to keep going after a failure. If you haven’t invested in yourself, you are more likely to give up after a failure or two.Confidence helps us stay on our path and not go astray. Many hurdles and problems may block our way and discourage us, but if we have confidence, we will not let these hurdles stop us. Instead we will search for an alternate path to our goal. The Little Bird and the BranchOnce a little bird landed on a branch high up a tall tree. The jungle below was full of dangerous predators but at this height, they posed no danger to the little bird. Feeling safe and protected, the little bird rested, enjoying the beautiful view around, and feeling completely at peace. Just as the bird became used to the branch, a strong wind started blowing, shaking the entire tree. The tree swayed with such intensity that it appeared the branch would break and fall down.To other animals, this could be a matter of great worry, but the little bird was not worried. Do you know why? Because the little bird knew its own powers and strengths. Even if the branch was to fall down, the bird knew that it had wings and the ability to fly. And the bird was also aware that if this branch was to fall, there are many other branches that could be used instead. Therefore, the bird, though tiny in size, sat on the branch, braving the high wind. The animals below, all of them much stronger than the bird, were filled with much admiration for this courageous little creature who was braving difficult circumstances. The story of this small bird tells us a lot about our own self-confidence and courage. If one road is blocked there are others we can follow. And if there are no new roads, there’s always the earth on which we can make a new road.

    In this important resource, a new cast of student affairs scholars and practitioners examine the changing context of the student experience in higher education, the evolution of the role of student affairs professionals, and the philosophies, ethics, and theories that guide the practice of student affairs work.The fifth edition covers a broad range of relevant topics including historical roots and development of the profession, philosophies and ethical standards, legal issues, theoretical bases of the profession, organizing and managing student affairs programs, and essential competencies: leadership, multiculturalism, supervision, teaching, counseling and helping skills, advising and consultation, conflict resolution, community development, professionalism, and developing institutional partnerships. It also addresses the future of student affairs practice and how it is informed by student learning outcomes and technology."The painstakingly thorough coverage of topics important to the profession of student affairs makes this handbook a valuable resource to the scholarly and practice communities of the profession." --John M. Braxton, professor, Higher Education Leadership and Policy Program, Peabody College, Vanderbilt University; editor, Journal of College Student Development"Continues three decades of excellence in providing a comprehensive set of resources that provides firm grounding for the higher education student affairs community in all aspects of our profession." --Michael J. Cuyjet, professor, Department of Educational and Counseling Psychology, University of Louisville"Casts an impressively wide net, thoroughly capturing critical topics and offering a deeply nuanced and technical, yet readily accessible narrative trajectory and study of student affairs in higher education." --Theresa A. Powell, vice president for student affairs, Temple University