People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Do you really need another one?Hardboiled Web Design is different. It’s for people who want to understand why, when and how to use the latest HTML5 and CSS3 technologies in their everyday work. Not tomorrow or next week, but today. It won’t teach you the basics of writing markup or CSS, but if you’re hungry to learn about how the latest technologies and techniques will make your websites and applications more creative, flexible and adaptable, then this is the book for you.Are you ready to get hardboiled?

    But first, you have to get past CSS theory and resolve real-world problems.For those all-too-common dilemmas that crop up with each project, "CSS Cookbook" provides hundreds of practical examples with CSS code recipes that you can use immediately to format your web pages. Arranged in a quick-lookup format for easy reference, the second edition has been updated to explain the unique behavior of the latest browsers: Microsoft's IE 7 and Mozilla's Firefox 1.5. Also, the book has been expanded to cover the interaction of CSS and images and now includes more recipes for beginning CSS users. The explanation that accompanies each recipe enables you to customize the formatting for your specific needs. With topics that range from basic web typography and page layout to techniques for formatting lists, forms, and tables, this book is a must-have companion, regardless of your experience with Cascading Style Sheets.

    In "How to Start a Successful Blog in One Hour" you'll learn how to use WordPress to get a blog online in under an hour. Just follow this seven-step process and your brand new blog will contain: a theme, ten plugins and four tools for building an audience. The best part? The entire process will only take 60 minutes to complete.

    There is no library within here for you to download or install. SMACSS is a way to examine your design process and as a way to fit those rigid frameworks into a flexible thought process. It is an attempt to document a consistent approach to site development when using CSS. And really, who isn’t building a site with CSS these days?!Get to know Scalable and Modular Architecture for CSS

    This is the undisputed go-to guide to Rust, written by two members of the Rust core team, with feedback and contributions from 42 members of the community. The book assumes that you’ve written code in another programming language but makes no assumptions about which one, meaning the material is accessible and useful to developers from a wide variety of programming backgrounds.Known by the Rust community as "The Book," The Rust Programming Language includes concept chapters, where you’ll learn about a particular aspect of Rust, and project chapters, where you’ll apply what you’ve learned so far to build small programs.The Book opens with a quick hands-on project to introduce the basics then explores key concepts in depth, such as ownership, the type system, error handling, and fearless concurrency. Next come detailed explanations of Rust-oriented perspectives on topics like pattern matching, iterators, and smart pointers, with concrete examples and exercises--taking you from theory to practice.The Rust Programming Language will show you how to: Grasp important concepts unique to Rust like ownership, borrowing, and lifetimes Use Cargo, Rust’s built-in package manager, to build and maintain your code, including downloading and building dependencies Effectively use Rust’s zero-cost abstractions and employ your ownYou’ll learn to develop reliable code that’s speed and memory efficient, while avoiding the infamous and arcane programming pitfalls common at the systems level. When you need to dive down into lower-level control, this guide will show you how without taking on the customary risk of crashes or security holes and without requiring you to learn the fine points of a fickle toolchain.You’ll also learn how to create command line programs, build single- and multithreaded web servers, and much more.The Rust Programming Language fully embraces Rust’s potential to empower its users. This friendly and approachable guide will help you build not only your knowledge of Rust but also your ability to program with confidence in a wider variety of domains.

    Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

    And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

    Through four years of groundbreaking research, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance—and what drives it—using rigorous statistical methods. This book presents both the findings and the science behind that research. Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance.

    For SQL programmers, analysts, and database administrators, the new second edition of SQL in a Nutshell is the essential date language reference for the world's top SQL database products. SQL in a Nutshell is a lean, focused, and thoroughly comprehensive reference for those who live in a deadline-driven world.This invaluable desktop quick reference drills down and documents every SQL command and how to use it in both commercial (Oracle, DB2, and Microsoft SQL Server) and open source implementations (PostgreSQL, and MySQL). It describes every command and reference and includes the command syntax (by vendor, if the syntax differs across implementations), a clear description, and practical examples that illustrate important concepts and uses. And it also explains how the leading commercial and open sources database product implement SQL. This wealth of information is packed into a succinct, comprehensive, and extraordinarily easy-to-use format that covers the SQL syntax of no less than 4 different databases.When you need fast, accurate, detailed, and up-to-date SQL information, SQL in a Nutshell, Second Edition will be the quick reference you'll reach for every time. SQL in a Nutshell is small enough to keep by your keyboard, and concise (as well as clearly organized) enough that you can look up the syntax you need quickly without having to wade through a lot of useless fluff. You won't want to work on a project involving SQL without it.

    Networking All-in-One For Dummies, 4th Edition is like ten books in one, covering such topics as networking basics, network security, setting up TCP/IP and connecting to the Internet, handling mobile devices, and much more. This valuable book covers all the newest updates and trends, including Windows 7 and Windows Server 2008 R2.A single-source reference for network administrators Includes ten minibooks: Networking Basics; Building a Network; Network Administration and Security; TCP/IP and the Internet; Wireless Networking; Telecom, Convergence, and Mobile Devices; Windows Server 2008 Reference; Using Other Windows Servers; Linux Networking Reference; and Appendices Explores the latest technologies in broadband, storage, and back-up Delves into new trends in networking and includes the latest Windows Server 2008 R2 and Windows 7 updates System administrators will want to keep this practical all-in-one guide within reach.

    Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.In the story, the characters are faced with unexpected change in their search for the cheese. One of them eventually deals with change successfully and writes what he has learned on the maze walls for you to discover.

    It examines Stallman's unique personality and how that personality has been at turns a driving force and a drawback in terms of the movement's overall success.Free as in Freedom examines one man's 20-year attempt to codify and communicate the ethics of 1970s era "hacking" culture in such a way that later generations might easily share and build upon the knowledge of their computing forebears. The book documents Stallman's personal evolution from teenage misfit to prescient adult hacker to political leader and examines how that evolution has shaped the free software movement. Like Alan Greenspan in the financial sector, Richard Stallman has assumed the role of tribal elder within the hacking community, a community that bills itself as anarchic and averse to central leadership or authority. How did this paradox come about? Free as in Freedom provides an answer. It also looks at how the latest twists and turns in the software marketplace have diminished Stallman's leadership role in some areas while augmenting it in others.Finally, Free as in Freedom examines both Stallman and the free software movement from historical viewpoint. Will future generations see Stallman as a genius or crackpot? The answer to that question depends partly on which side of the free software debate the reader currently stands and partly upon the reader's own outlook for the future. 100 years from now, when terms such as "computer," "operating system" and perhaps even "software" itself seem hopelessly quaint, will Richard Stallman's particular vision of freedom still resonate, or will it have taken its place alongside other utopian concepts on the 'ash-heap of history?'

    He needed a way to keep track of software development over time – whatever he was thinking about or working on. He researched subjects he found interesting, then documented his research with a public blog post, which he could easily find and refer to later. Over time, increasing numbers of blog visitors found the posts helpful, relevant and interesting. Now, approximately 100,000 readers visit the blog per day and nearly as many comment and interact on the site.Effective Programming: More Than Writing Code is your one-stop shop for all things programming. Jeff writes with humor and understanding, allowing for both seasoned programmers and newbies to appreciate the depth of his research. From such posts as“The Programmer’s Bill of Rights” and “Why Cant Programmers... Program?” to “Working With the Chaos Monkey,” this book introduces the importance of writing responsible code, the logistics involved, and how people should view it more as a lifestyle than a career.

    Previously undocumented, these 23 patterns allow designers to create more flexible, elegant, and ultimately reusable designs without having to rediscover the design solutions themselves.The authors begin by describing what patterns are and how they can help you design object-oriented software. They then go on to systematically name, explain, evaluate, and catalog recurring designs in object-oriented systems. With Design Patterns as your guide, you will learn how these important patterns fit into the software development process, and how you can leverage them to solve your own design problems most efficiently. Each pattern describes the circumstances in which it is applicable, when it can be applied in view of other design constraints, and the consequences and trade-offs of using the pattern within a larger design. All patterns are compiled from real systems and are based on real-world examples. Each pattern also includes code that demonstrates how it may be implemented in object-oriented programming languages like C++ or Smalltalk.