Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    citizens are looking for a new leader. That leader is Canada, and they want your vote for president of the United States.Since launching their video campaign in January, the Canada Party has gone viral, with almost a million hits on YouTube and coverage ranging from CNN and the BBC to the Huffington Post and German State Television. Their new book, America, but Better: the Canada Party Manifesto, balances the doctrine of American exceptionalism with a dose of Canadian humility and common sense in an effort to secure Canada as the new leader of the free world, by proxy.Their promises: One gay couple will be allowed to marry for every straight couple that gets divorced. The phrase "job creators" will be changed to "job creationists," and they will be given seven days to actually create some. Corporations will still be people, but if they can't provide a birth certificate they will be legally obligated to care for your lawn. Corners will be installed in the Oval Office, and timeouts given to congressmen who can't play nice.Devoted to restoring America to its former glory, the Canada Party will soon have the whole world chanting, "Yes We Canada."

    Of how she then took the biggest gamble of her career to strengthen her position – and promptly blew it. It is also a tale of treachery where – in the hour of her greatest weakness – one by one, May’s colleagues began to plot against her.Inside this book you will find all the strategy, comedy, tragedy and farce of modern politics – where principle, passion and vaulting ambition collide in the corridors of power. It chronicles a civil war at the heart of the Conservative Party and a Labour Party back from the dead, led by Jeremy Corbyn, who defied the experts and the critics on his own side to mount an unlikely tilt at the top job.With access to all the key players, Tim Shipman has written a political history that reads like a thriller, exploring how and why the EU referendum result pitched Britain into a year of political mayhem.

    today. An essential reference for all teachers, educational leaders, and policymakers at all levels, the book is organized and written in a style that is accessible to all, even those with little or no knowledge of the legal issues in education.

    Sutton addressed a taboo topic that affects every workplace: employees who are insensitive to their colleagues, corporate bullies, bosses who just don't get it, the kind of people who make you exclaim in exasperation, "What an asshole!"Now, in a definitive book that addresses this growing problem, Sutton shows you how you can work with unsavory people without becoming one of them yourself.

    An institution at a moment of transition, the Court now stands at a crucial point, with major changes in store on such issues as abortion, civil rights, and church-state relations. Based on exclusive interviews with the justices and with a keen sense of the Court’s history and the trajectory of its future, Jeffrey Toobin creates in The Nine a riveting story of one of the most important forces in American life today.

    We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored ... victories by switching to an upstream mindset.

    It is widely recognised as an invaluable reference for professionals training or working in health, education and social care.Features of this completely revised edition include:Charts describing key stages in the development of motor, perception, communication, play, independence and social skills, updated in the light of recent research and supported by over 120 illustrationsInformation on what we know about how children develop.A new section on the development of attention and self-regulationGuidelines for the assessment of children through observation and interactionAdvice on when to refer to specialist servicesGuidance is offered on ages at which children typically achieve key stages, whilst recognising individual variation in the rate of development and the influence of the child's environment. Based on an ethos of health promotion and the need for a common assessment framework, the book will be welcomed by all those who work with infants and young children.Dr Ajay Sharma is a Consultant Community Paediatrician in Southwark, LondonHelen Cockerill is a Consultant Speech and Language Therapist, working at the Evelina Children's Hospital in London.

    We see how they rebrand themselves as saviors of the poor; how they lavishly reward "thought leaders" who redefine "change" in winner-friendly ways; and how they constantly seek to do more good, but never less harm. We hear the limousine confessions of a celebrated foundation boss; witness an American president hem and haw about his plutocratic benefactors; and attend a cruise-ship conference where entrepreneurs celebrate their own self-interested magnanimity.Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? He also points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world. A call to action for elites and everyday citizens alike.

     You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love.In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth -- the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries -- from the unpaid intern, to the overworked nurse, to the nonprofit worker and even the professional athlete -- Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.

    State Department in 2009, she was confident she could juggle the demands of her position in Washington, D.C., with the responsibilities of her family life in suburban New Jersey. Her husband and two young sons encouraged her to pursue the job; she had a tremendously supportive boss, Secretary of State Hillary Clinton; and she had been moving up on a high-profile career track since law school. But then life intervened. Parenting needs caused her to make a decision to leave the State Department and return to an academic career that gave her more time for her family.The reactions to her choice to leave Washington because of her kids led her to question the feminist narrative she grew up with. Her subsequent article for The Atlantic, Why Women Still Can’t Have It All, created a firestorm, sparked intense national debate, and became one of the most-read pieces in the magazine’s history.Since that time, Anne-Marie Slaughter has pushed forward even further and broken free of her long-standing assumptions about work, life, and family. In the twenty-first century, the feminist movement has stalled, and though many solutions have been proposed for how women can continue to break the glass ceiling or rise above the “motherhood penalty,” so far no solution has been able to unite all women.Now, in her refreshing and forthright voice, Anne-Marie Slaughter returns with her vision of what true equality between men and women really means and how we can get there. Slaughter takes a hard look at our reflexive beliefs—the “half-truths” we tell ourselves that are holding women back. Then she reveals the missing piece of the puzzle, a new focus that can reunite the women’s movement and provide a common banner under which both men and women can advance and thrive.With moving personal stories, individual action plans, and a broad outline for change, Anne-Marie Slaughter presents a future in which all of us can finally finish the business of equality for women and men, work and family.

    He illuminates the repressive regime's complex economy and culture, its appalling record of human-rights abuses, and its belligerent relationship with the United States, and analyzes the regime's major security issues—from the seemingly endless war with its southern neighbor to its frightening nuclear ambitions—all in light of the destabilizing effects of Kim Jong-il's recent death.How this enigmatic nation-state—one that regularly violates its own citizens' inalienable rights and has suffered famine, global economic sanctions, a collapsed economy, and near total isolation from the rest of the world—has continued to survive has long been a question that preoccupies the West. Cha reveals a land of contradictions, one facing a pivotal and disquieting transition of power from tyrannical father to inexperienced son, and delves into the ideology that leads an oppressed, starving populace to cling so fiercely to its failed leadership.With rare personal anecdotes from the author's time in Pyongyang and his tenure as an adviser in the White House, this engagingly written, authoritative, and highly accessible history offers much-needed answers to the most pressing questions about North Korea and ultimately warns of a regime that might be closer to its end than many might think—a political collapse for which America and its allies may be woefully unprepared.

    But many of those bicycles disappear into basements and garages when the warm months end, parked there by owners fearful of the cold, snow and ice that winter brings. But does it have to be that way?Canadian writer and journalist Tom Babin started questioning this dogma after being stuck in winter commuter traffic one dreary and cold December morning and dreaming about the happiness that bicycle commuting had brought him all summer long. So he did something about it. He pulled on some thermal underwear, dragged his bike down from the rafters of his garage and set out on a mission to answer a simple but beguiling question: is it possible to happily ride a bike in winter? That question took him places he never expected. Over years of trial and error, research and more than his share of snow and ice, he discovered an unknown history of biking for snow and ice, and a new generation designed to make riding in winter safe and fun. He unearthed the world's most bike-friendly winter city and some new approaches to winter cycling from places all over the world. He also looked inward, to discover how the modern world shapes our attitudes toward winter. And perhaps most importantly, he discovered the unique kind of bliss that can only come by pedalling through softly falling snow on a quiet winter night.