Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

    These extensively researched core best practices will help your team design better, faster, and more collaboratively. Combined with the power of design thinking, these product design principles will accelerate your team’s design practice.

    Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

    Average 70kg D**khead tracks key life events of Dr Dan Pronk from his beginnings as an average chubby kid, through his failed attempt at professional triathlon, onto becoming a doctor, joining army Special Forces, being decorated for his conduct in action in Afghanistan, and then onto his post-army career as a medical executive and co-owner of a multimillion dollar business. Throughout the book Dan shares his motivational philosophies and key lessons learned from his journey. He breaks down the goal setting process and provides examples of how seemingly impossible goals can be deconstructed into smaller and smaller achievable sub-goals, creating a clear pathway to getting started and moving towards your ambitious objectives. Dan highlights the crucial factor of persistence in goal attainment and uses case studies from the Special Forces selection process to illustrate that average people with above-average persistence will beat stronger, smarter, faster, and more educated people who are not as willing to persist every time. This book will inspire you to do more. Be it to get off the couch and get started, or double down on your existing goals and supercharge your commitment to them. You only get one go at this life, so what are you waiting for? Give it a read and get going!

    With this practical book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting? How do they turn on mute, or know they have a new email message?Through vivid, real-world examples from today’s devices and applications, author Dan Saffer walks you through a microinteraction’s essential parts, then shows you how to use them in a mobile app, a web widget, and an appliance. You’ll quickly discover how microinteractions can change a product from one that’s tolerated into one that’s treasured.Explore a microinteraction’s structure: triggers, rules, feedback, modes, and loopsLearn the types of triggers that initiate a microinteractionCreate simple rules that define how your microinteraction can be usedHelp users understand the rules with feedback, using graphics, sounds, and vibrationsUse modes to let users set preferences or modify a microinteractionExtend a microinteraction’s life with loops, such as “Get data every 30 seconds”

    Inside you'll find 30 Daily Lessons, 20 Fun Activities, 180 Multiple Choice Questions, 60 Short Essay Questions, 20 Essay Questions, Quizzes/Homework Assignments, Tests, and more. The lessons and activities will help students gain an intimate understanding of the text; while the tests and quizzes will help you evaluate how well the students have grasped the material.

    The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

    But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)In this new book, Steve explains how to: -Test any design, from a sketch on a napkin to a fully-functioning web site or application-Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)-Fix the problems that you find, using his "The least you can do" approachBy pairing the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

    In the last decade, it has utterly transformed our lives. But what real effects is it having on our social world?What does it mean to be a modern family when dinner table conversations take place over smartphones? What happens to privacy when we readily share our personal lives with friends and corporations? Are our Facebook updates and Twitterings inspiring revolution or are they just a symptom of our global narcissism? What counts as celebrity, when everyone can have a following or be a paparazzo? And what happens to relationships when love, sex and hate can be mediated by a computer?Social psychologist Aleks Krotoski has spent a decade untangling the effects of the Web on how we work, live and play. In this groundbreaking book, she uncovers how much humanity has - and hasn't - changed because of our increasingly co-dependent relationship with the computer. In Untangling the Web, she tells the story of how the network became woven in our lives, and what it means to be alive in the age of the Internet.

    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Cooper details many of these meta functions to explain his central thesis: programmers need to seriously re-evaluate the many user-hostile concepts deeply embedded within the software development process. Rather than provide users with a straightforward set of options, programmers often pile on the bells and whistles and ignore or de-prioritise lingering bugs. For the average user, increased functionality is a great burden, adding to the recurrent chorus that plays: "computers are hard, mysterious, unwieldy things." (An average user, Cooper asserts, who doesn't think that way or who has memorised all the esoteric commands and now lords it over others, has simply been desensitised by too many years of badly designed software.) Cooper's writing style is often overblown, with a pantheon of cutesy terminology (i.e. "dancing bearware") and insider back-patting. (When presenting software to Bill Gates, he reports that Gates replied: "How did you do that?" to which he writes: "I love stumping Bill!") More seriously, he is also unable to see beyond software development's importance--a sin he accuses programmers of throughout the book. Even with that in mind, the central questions Cooper asks are too important to ignore: Are we making users happier? Are we improving the process by which they get work done? Are we making their work hours more effective? Cooper looks to programmers, business managers and what he calls "interaction designers" to question current assumptions and mindsets. Plainly, he asserts that the goal of computer usage should be "not to make anyone feel stupid." Our distance from that goal reinforces the need to rethink entrenched priorities in software planning. -- Jennifer Buckendorff, Amazon.com

    Or can it?Dhruv Mehta, the young and attractive CEO of Grandeur Holidays, is a rising star. The young entrepreneur’s business acumen and intelligence is the envy of many. He is one of the most eligible bachelors in Mumbai.Vaishali is a psychologist. She is beautiful, brilliant, and totally in love with life. She joins Grandeur Holidays, intent on changing the organization as well as Dhruv.Slowly and steadily, Dhruv and Vaishali find themselves drawn to each other. But both are harboring secrets of their own. When the secrets come tumbling out, it threatens to destroy them and their relationship. Will they survive? Will they be able to forgive the other? Are they as entangled as they believe they are? And most importantly, will they get their happily ever after?As the story unfolds, their tale becomes something else entirely.This is a story of love, passion, sacrifice, and a miracle.This is a story that will pull at your heartstrings.This is a story that will stay with you forever.

    The men who live through the plane crash must make their way toward the mountains separating NWT from the Yukon Territory while surviving off the land, facing tragedy and the wild, and uncompromising land and animals they come across. This is a story of extreme survival, and a rescue attempt that is beyond belief.

    She returned to save another life. This experience transformed her, allowing her to enjoy a full and happy life, free from fear.In “24 Minutes on The Other Side”, Tessa tells us about her amazing journey to the afterlife―where she established contact with other beings―to help you understand the sense of life and death. One cannot exist without the other. Thanks to her experience with patients suffering from a terminal disease, the author learned that it is possible to live without fear of death and presently helps others to overcome their fear and die in peace, with dignity, knowing that death is only an awakening to a new life.Why are we afraid of dying? Is there life after death? Can we live without fear? Tessa invites us to follow her during her journey with the object of finding an answer to these fascinating mysteries. SELECTED REVIEWS “This shocking book gave me goosebumps. It successfully combines experience with science. The story is clear and the reading is fluid. Its pages present the author as a benevolent person with good intentions to help us. In hard times, I remember Tessa and her story, and try not to forget that there is life before death.” Benjamín Espinoza. Chemical engineer “This book has helped me face my death-related fears. It made me aware of how easy it is to live without fearing death as such. It gave me a lot of strength, energy and, most preciously, Love. Tessa taught me that instead of living in fear we should learn how to live.” Filli Ramírez. Entrepreneur. THE AUTHOR Tessa Romero is a writer, journalist, sociologist, and life coach. She is a volunteer for the defense of human rights and a journalist with a wide experience in Spain’s leading news media. She has written educational manuals on lyrical and symphonic music, tourist guides for several countries, as well as touristic and cultural articles for both the Spanish and the international printed press. She won her first literary award when she was only 8 years old and was prompted by her true vocation, as an author, to write her story and thus give life to this, her first personal-growth book, thus fulfilling her dream of helping others. Copyright©TessaRomero2020

    They came, they conquered, and they took whatever they wanted. They were strong men in both body and mindset - their culture and religion promoted men to be "men" and their skill and bravery in battle was rewarded with status, plunder and women!Vikings were passionately devoted to their brothers, bonds formed in the bloody danger of battle. And they enjoyed these bonds of brotherhood with feasting and a lot of mead during the winter!But today, you live in a modern world of smartphones, suits and safety. Pillaging and plundering opportunities are limited, and many of your friends are probably too concerned with their iPhones or Gluten Free Diets to be interested in going on a foreign Viking campaign together.But is there still hope?Could the ancient Viking warrior lifestyle help you to rediscover your masculinity? Could it inspire you to become stronger, to become happier, to become more successful?...In this book, Liam Gooding walks you through his personal journey from the top to the bottom. He lost his multi-million dollar company, his house and his fiance. But worst of all, he lost his masculinity.But that's when he discovered the power and strength hidden within ancient Vikings. The liberating freedom of their mythology, the guiltless pride in building a strong and muscular body, the confident ambition of getting what you want in life (no matter who or what stands in your way).Becoming a Modern Viking allowed Liam to become a man again. To rebuild himself stronger than before, to embrace the body and the mindset that evolution and natural selection had intended, and to remove the chains and limitations of modern western society.... Chapter Highlights:• Build a Viking Body using principles and guidelines such as 'Lift Like A God' and 'Train Like A Warrior'• Follow a spreadsheet-free nutrition diet that allows a man to eat as much as he wants, and still boost testosterone and build muscle, or lose fat, depending on his goals• How to stop worrying about overwhelming situations by thinking like a Viking in the shield wall• How to become more assertive in social and professional situations• How to live in Winter Season or Raiding Season to encourage your body to build muscle or lose fat with just a few small changes to your routineModern Viking is not a fitness and exercise book promising to help you look like an Instagram model. It isn't a book about deep meditation and mindfulness.Modern Viking is a practical, no-nonsense self improvement book for men who want to become better men. Modern Viking is especially effective for bigger men - Liam Gooding stands at 6'5" and weighs 230 lb. He eats 4000 - 5000 kcal every day. And none of the women in his life every complain that he doesn't have "Instagram Abs"! Modern Viking is about looking like a man who can swing an axe, row a boat, build a house, and then carry his woman to bed after the days work!