This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Oriented toward traditional black and white photography, the book also explores digital techniques and web photography resources, equipment, the exposure and development of film, and the making and finishing of prints.

    To illustrate the various theories, and to reveal their implications, important current issues such as abortion, euthanasia, the treatment of nonhuman animals, racial discrimination, and nuclear weapons are discussed in depth.

    

    Now they're looking for help. Ron Deal, who has counseled single parents and remarried couples for many years, helps single parents--as well as those who date them--navigate the potential pitfalls involved. He gives perspective on when a relationship may be harmful to the children as well as how it can be a blessing to all. Always at the forefront is the goal of strengthening families. Includes questions for individual or group study.

    It is intended to demystify ecological models and the mathematics behind them by deriving the models from first principles. The Primer explains in detail basic concepts of exponential and logistic population growth, age-structured demography, metapopulation dynamics, competition, predation, island biogeography, and, in a chapter new to this edition, succession. The book may be used as a self-teaching tutorial by students, as a primary textbook, or as a supplemental text to a general ecology textbook.

    Created for Theater Appreciation courses that cover both history and elements, Theater: The Lively Art, 6/e remains a comprehensive introductory theater text: an introduction to the audience's experience of theater, an investigation of the elements of theater, and a study of the important developments in the history of theater.

    Contemporary concepts and evidence-based practices prepare new teachers for their roles in the education and well-being of students with disabilities and other special needs. Marilyn Friend combines research-informed concepts and skills with practical information for educators working in this challenging age of high standards and accountability, curriculum access, inclusive practices, professional collaboration, and student diversity. The third edition integrates the requirements of the NCLB and IDEA legislation with evidence-based practices so that readers understand the expectations for educators and students, and learn how critical concepts translate into educational practices. Real People, Real Classrooms:"Chapter Opening Vignettes "describe the experiences of three different students of varying ages as they relate to the topics discussed in each chapter and are referenced at key points in the chapter."Firsthand Account"features real life stories from teachers, students, parents, and school professionals sharing their own experiences and perspectives relating to life and learning with special needs."""Speaking from Experience "features capture the insights and advice of experienced teachers on topics ranging from working effectively with colleagues to finding ways to juggle all the responsibilities of being a special educator to addressing a variety of professional challenges, including those related to student behavior and family concerns.Real Research:Instruction in Action highlight teaching application for intensive instruction delivered by special education teachers in various educational settings.Positive Behavioral Supports illustrates the many positive, proactive ways to address students' behavior/social issues as part of overall classroom teaching and learning.Cutting Edge InformationTechnology Notes features showcase fascinating instructional and assistive technology applications for teaching students with exceptional needs in special educational settings as well as links to information that can help beginning teachers plan their lessons, motivate their students, and keep abreast of their rapidly changing field.Professional Edge features describe conceptual materials and cutting edge information that connect theory to practice.

    A new foreword by Kip Thorne, the current Richard Feynman Professor of Theoretical Physics at Caltech, discusses the relevance of the new edition to today's readers. This boxed set also includes Feynman's new Tips on Physics—the four previously unpublished lectures that Feynman gave to students preparing for exams at the end of his course. Thus, this 4-volume set is the complete and definitive edition of The Feynman Lectures on Physics. Packaged in a specially designed slipcase, this 4-volume set provides the ultimate legacy of Feynman's extraordinary contribution to students, teachers, researches, and lay readers around the world.

    For the calculus-based General Physics course primarily taken by engineers and scientists.

    The army blamed “human error†and a sordid love triangle. Though overshadowed by Three Mile Island, SL-1 remains the only fatal nuclear reactor incident in American history. Todd Tucker, who first heard the rumors about the Idaho Falls explosion as a trainee in the navy’s nuclear program, suspected there was more to the accident than rumors suggested. Poring over hundreds of pages of primary sources and interviewing survivors revealed that the army and its contractors had deliberately obscured the true cause of the accident, which resulted from poor engineering as much as uncontrolled passions. The National Reactor Testing Station, where the meltdown occurred, had been a proving ground where engineers, generals, and admirals attempted to realize the Atomic Age dream of unlimited power—amid the frantic race for nuclear power between the army, the navy, and the air force. The fruit of those ambitious plans included that of the nation’s unofficial nuclear patriarch, Admiral Rickover, whose “true submarine,†the USS Nautilus, would forever change naval warfare. But with the meltdown in Idaho came the end of the army’s program and the beginning of the navy’s long-standing monopoly on military nuclear power. Atomic America provides a fast-paced narrative history, advocating caution and accountability in harnessing nuclear energy.

    Highlights of the book include realistic problems and examples from a wide range of application areas. New to this edition are: much sharper pedagogy; an increase in the number of examples; more thorough development of the concepts; a greater range of homework problems; a greater number and variety of worked out examples; expanded coverage of dynamics modelling and Laplace transform topics; and integration of MATLAB, including many examples that are formatted in MATLAB.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    Intended for professional development programs in introductory database management.

    Offering an approach with a visual/graphical emphasis, this text offers a number of examples on the premise that students learn best by doing. This book features an emphasis on interpretation of results and critical thinking over calculations.