Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.

    As a school that strove to combine applied art with both the fine arts and technology, the Bauhaus movement has outlasted all other trends in architecture and design. This volume provides insight into the historical, cultural, philosophical, political and pedagogical background of the 1930s, when the Bauhaus was founded. It also portrays the famous Bauhaus directors and teachers and describes their signature pedagogical methods. Finally, the authors take readers inside Individual workshops, where they can discover for themselves the unique wealth of forms and ideas that remain the hallmark of Bauhaus products. Through its contributions to current discourse on the Bauhaus as a "fixed star of the avant-garde," its wealth of pictorial material (some of which has never before been published), as well as the rich variety of topics it addresses, this book offers a comprehensive look at one of the most significant institutions in the history of modern art and culture.

    With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

    This book helps learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. It also shows how to choose the right font for your project, why one typeface works better than another, and much more.

    Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion -- imageability -- and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

    Design Literacy presents ninety-three "object lessons, " specific histories examining the contexts in which well-known, unknown, and anonymous works have made decisive contributions to the evolution of graphic design. Steven Heller and Karen Pomeroy create a mosaic of design stories that offer a series of valuable lessons in how design works and an engaging history of graphic design from the late nineteenth century to the present. Tracing the development of each work, Heller and Pomeroy explain its role in design history and how it relates to the cultural milieu from which it emerged. Design Literacy is a quick remedy for designers and students of design suffering from a diet of too much "eye candy" and hungry to understand the forces at work behind the visual power of great works of graphic design.

    Long considered the survey of modern art, this engrossing and liberally illustrated text traces the development of trends and influences in painting, sculpture, photography and architecture from the mid-nineteenth century to the present day. Retaining its comprehensive nature and chronological approach, it now comes thoroughly reworked by Michael Bird, an experienced art history editor and writer, with refreshing new analyses, a considerably expanded picture program, and a more absorbing and unified narrative.

    You'll learn how to: - Plan, organize, and maintain your stylesheets more effectively- Apply the secrets of liquid, elastic, and hybrid layouts- Create flickr-style image maps, remote rollovers, and other advanced CSS features- Lay out forms using pure CSS- Recognize common browser bugs, and how to fix themWhile CSS is a relatively simple technology to learn, it is a difficult one to master. When you first start developing sites using CSS, you will come across all kinds of infuriating browser bugs and inconsistencies. It sometimes feels like there are a million and one different techniques to master, spread across a bewildering array of websites. The range of possibilities seems endless and makes for a steep and daunting learning curve. By bringing all of the latest tips, tricks, and techniques together in one handy reference, this book demystifies the secrets of CSS and makes the journey to CSS mastery as simple and painless as possible. While most books concentrate on basic skills, this one is different, assuming that you already know the basics and why you should be using CSS in your work, and concentrating mainly on advanced techniques. It begins with a brief recap of CSS fundamentals such as the importance of meaningful markup, how to structure and maintain your code, and how the CSS layout model really works. With the basics out of the way, each subsequent chapter details a particular aspect of CSS-based design. Through a series of easy-to-follow tutorials, you will learn practical CSS techniques you can immediately start using in your daily work. Browser inconsistencies are the thorn in most CSS developers' sides, so we have dedicated two whole chapters to CSS hacks, filters, and bug fixing, as well as looking at image replacement; professional link, form, and list styling; pure CSS layouts; and much more. All of these techniques are then put into practice in two beautifully designed case studies, written by two of the world's best CSS designers, Simon Collison and Cameron Moll. Summary of Contents: - Chapter 1: Setting the Foundations- Chapter 2: Visual Formatting Model Recap- Chapter 3: Background Images and Image Replacement- Chapter 4: Styling Links- Chapter 5: Styling Lists and Creating Nav Bars- Chapter 6: Styling Forms and Data Tables- Chapter 7: Layout- Chapter 8: Hacks and Filters- Chapter 9: Bugs and Bug Fixing- Case Study 1: More Than Doodles- Case Study 2: Tuscany Luxury Resorts

    Here the reform movement of the turn of the century is not only dealt with as an artistic event, but those economic and political interests which inspired, supported, and handicapped it are also taken into account. In the chapters "Movement," "Unrest", and "Equilibrium," the historical phenomenon as a whole is characterised and is also presented with its own distinct local features. The centres of Brussels, Nancy, Barcelona, Glasgow, Helsinki and Chicago are dealt with in subchapters as are Munich, Darmstadt and Weimar. Finally, Vienna, that city in which the synthesis achieved its culmination, is described separately. The outstanding artists are examined in detail in connection with the respective cities of their greatest activity. The result is a complex picture of the symbiosis of architecture, furniture design, and craftsmanship with their corresponding approaches to artistic revitalization.

    This book offers a fresh perspective on various developments shaping our cultural history.

    As an officer in the 1st Cavalry Division during 1967/8, he saw combat in some of the fiercest encounters of the war. His gallantry earned him a chestful of medals, including the Silver Star, one of the highest decorations awarded by the American Army.During the Tet Offensive, Tom was captured by the Vietcong. The suffering he endured during his interrogation and torture tested him to the limits, and yet his daring escape into the surrounding jungle was the beginning of a new ordeal. His struggle to survive, naked and alone, would drag him down to the level of a primitive beast.After he returned to England from Vietnam, Tom made a new life. He married, became a father, and started a successful career in business. It seemed that he had forgotten the nightmare of the past. But more than thirty years later, a trivial encounter with the police began a catastrophic chain of events. He lost everything - his family, his home, his self-respect. It became all too obvious that the psychological and emotional wounds he received in Vietnam were still festering.In trying to rebuild his life, Tom had once more to confront those traumatic memories that he had buried so deep. If he were to have any chance of a future, he would have to relive the past. His terrifying yet inspiring journey is the story of this book.

    The book focuses on the work of the main architects of the movementsuch as Frank Lloyd Wright, Adolf Loos, Le Corbusier, and Mies van der Rohe, re-examining their work and shedding new light on their roles as acknowledged masters. The author presents a fascinating analysis of architecture with regard to politics, technology, and ideology, all while offering cleardescriptions of the key elements of the Modern movement.Colquhoun shows clearly the evolution of the movement from Art Nouveau in the 1890s to the mega-structures of the 1960s, revealing the often-contradictory demands of form, function, social engagement, modernity and tradition.

    Prominent Civil War historian has woven a compelling history of the Civil War from first hand accounts by men and women who undertook secret missions and were involved in underground activities for both sides. Discussions of codes and ciphers used during this war. 320 pages. 6 X 9.

    To Goethe, the theory was the result of mistaking an incidental result for an elemental principle. Far from pretending to a knowledge of physics, he insisted that such knowledge was an actual hindrance to understanding. He based his conclusions exclusively upon exhaustive personal observation of the phenomena of color.Of his own theory, Goethe was supremely confident: "From the philosopher, we believe we merit thanks for having traced the phenomena of colours to their first sources, to the circumstances under which they appear and are, and beyond which no further explanation respecting them is possible."Goethe's scientific conclusions have, of course, long since been thoroughly demolished, but the intelligent reader of today may enjoy this work on quite different grounds: for the beauty and sweep of his conjectures regarding the connection between color and philosophical ideas; for an insight into early nineteenth-century beliefs and modes of thought; and for the flavor of life in Europe just after the American and French Revolutions.The work may also be read as an accurate guide to the study of color phenomena. Goethe's conclusions have been repudiated, but no one quarrels with his reporting of the facts to be observed. With simple objects -- vessels, prisms, lenses, and the like -- the reader will be led through a demonstration course not only in subjectively produced colors, but also in the observable physical phenomena of color. By closely following Goethe's explanations of the color phenomena, the reader may become so divorced from the wavelength theory -- Goethe never even mentions it -- that he may begin to think about color theory relatively unhampered by prejudice, ancient or modern.

    Here are tomb paintings and sarcophagi from the Valley of the Kings, devotional altarpieces expressing the religious fervor of the Middle Ages, and masterpieces by Giotto, Raphael, Leonardo, Rembrandt, Rubens, Delacroix, David, Vermeer, and Ingres.The Louvre also contains photos and historical drawings of the architectural development of the fortress-turned-palace-turned-museum, as well as an engaging account of French history that helped form one of the most spectacular collections in the world.