The Official Guide for GMAT Review


Graduate Management Admission Council (GMAC) - 2005
    This book provides information and advice on the GMAT Analytical Writing Assessment, and includes samples of the two types of writing tasks, examples of essays, authentic scoring guides, and strategies for preparing your responses.

Strategic Management of Technological Innovation


Melissa A. Schilling - 2000
    Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

First Aid for the USMLE Step 1 2020


Tao Le - 2020
    Packed with insider advice for students from students, First Aid for the USMLE(R) Step 1 2020 will help maximize your study time.FeaturesA complete framework for USMLE Step 1 preparation1,300+ must-know topics with mnemonics to focus your study1,000+ color photos and illustrations to help you visualize processes, disorders, and clinical findingsRapid Review section presents high-yield tables associating diseases with their clinical findings, treatments, and pathophysiologyUpdated every year to ensure all content is relevant and high-yield, reflecting the most current USMLE blueprint

Single Variable Calculus


James Stewart - 1991
    Stewart's Calculus is successful throughout the world because he explains the material in a way that makes sense to a wide variety of readers. His explanations make ideas come alive, and his problems challenge, to reveal the beauty of calculus. Stewart's examples stand out because they are not just models for problem solving or a means of demonstrating techniques--they also encourage readers to develp an analytic view of the subject. This edition includes new problems, examples, and projects.

Human Resource Management


Robert L. Mathis - 1994
    Whether you are currently a practicing human resource management professional or plan to use HR knowledge in your career this comprehensive market-leading text has the information you need for ongoing professional success. This authoritative text offers a leading resource for preparation for professional HR certification by providing coverage of all major topics for the PHR and SPHR professional examinations given by the Human Resource Certification Institute (SHRM). This edition effectively blends theory and practice as it highlights the latest trends in human resource today, including strategic HR, employee retention, HR technology, talent management, total rewards, risk management, and workforce demographics changes. An updated research and academic approach with relevant examples demonstrates how HR is contributing to and impacting overall organizational success.. The book's application approach details how emerging trends in technology, globalization, and HR Metrics are driving changes in HR management today. Valuable learning features, from the latest HR headlines to HR Best Practices, add to your knowledge of how current events impact HR and shape success today. This edition's new integrated CengageNOW online learning system helps you efficiently manage and complete course requirements, with personalized study plans that maximize study time as you focus on the areas most challenging for you. The new HR BizFlix video clips from today's feature movies put HR principles in action. Find everything you need to understand the latest transformations in HR today and how HR can contribute to your success, both individually and organizationally, success with Mathis/Jackson's HUMAN RESOURCE MANAGEMENT, 12E.

Educational Psychology


John W. Santrock - 2000
    With richly evocative classroom vignettes provided by practicing teachers, as well as the most case studies - three per chapter - of any Introductory text, Santrock's Educational Psychology helps students think critically about the research basis for best practices. Additionally, Santrock's hallmark Learning System organizes the content into manageable chunks to support retention and mastery, and makes it much more likely that students will have an engaging and successful course experience.

Teaching Students Who are Exceptional, Diverse, and at Risk in the General Education Classroom [with MyEducationLab Code]


Sharon R. Vaughn - 1996
    From students with disabilities, culturally diverse students, and students with limited English proficiency to economically disadvantaged students this text provides teachers with the tools they need in their diverse classrooms. Revised to reflect the most current research, terminology and teaching practices, the strength of this text continues to be its numerous learning activities and sample lessons addressing both elementary and secondary classrooms. This edition continues its very popular multi- chapter unit on curriculum adaptations with specific strategies and activities for teaching reading, writing, and mathematics. With a new chapter on Response to Intervention and Progress Monitoring and full integration of the RTI framework, and the increase emphasis on middle and secondary students, this text continues its reign as an outstanding resource for all general education teachers. 0131381253 / 9780131381254 Teaching Students Who are Exceptional, Diverse, and at Risk in the General Education Classroom (with MyEducationLab) Package consists of 0135140870 / 9780135140871 MyEducationLab -- Access Card 0137151799 / 9780137151790 Teaching Students Who are Exceptional, Diverse, and at Risk in the General Education Classroom

Physics: Principles with Applications


Douglas C. Giancoli - 1980
    This text is intended for algebra-based introductory physics courses taken primarily by pre-med, agricultural, technology and architectural students.

Strategic Brand Management


Kevin Lane Keller - 2007
    Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi' s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.

Evaluation: A Systematic Approach


Peter H. Rossi - 1979
    Rossi, Mark W. Lipsey, and Howard E. Freeman first published Evaluation: A Systematic Approach, more than 90,000 readers have considered it the premier text on how to design, implement, and appraise social programs through evaluation. In this, the completely revised Seventh Edition, authors Rossi and Lipsey include the latest techniques and approaches to evaluation as well as guidelines to tailor evaluations to fit programs and social contexts.With decades of hands-on experience conducting evaluations, the authors provide scores of examples to help students understand how evaluators deal with various critical issues. They include a glossary of key terms and concepts, making this the most comprehensive and authoritative evaluation text available.Thoroughly revised, the Seventh Edition now includes* Substantially more attention to outcome measurement* Lengthy discussions of program theory, including a section about detecting program effects and interpreting their practical significance* An augmented and updated discussion of major evaluation designs* A detailed exposition of meta-analysis as an approach to the synthesis of evaluation studies* Alternative approaches to evaluation* Examples of successful evaluations* Discussions of the political and social contexts of evaluation

Using Econometrics: A Practical Guide


A.H. Studenmund - 1987
    "Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.

The Art of Public Speaking


Stephen E. Lucas - 2008
    Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications. The new edition offers a revolutionary digital experience--McGraw-Hill Connect Lucas and Connect Lucas Plus. The Connect Lucas products allow students and instructors to access all course materials including a complete media and research library, study aids and speech preparation and assessment tools from a single place, connectlucas.com. With Connect Lucas, students use the traditional printed text. Specially marked icons in the text guide students to the media-rich, interactive features available at connectlucas.com. Connect Lucas Plus allows students and instructors to access the fully-integrated, media-rich textbook from connectlucas.com. As students read the book online, linked icons guide them to embedded media-rich, interactive features. Learn more and visit connectlucas.com.

Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury


Radha Chadha - 2006
    TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.

Archaeology Essentials: Theories, Methods and Practice


Colin Renfrew - 2007
    Long-established techniques are carefully explained as well as exciting new methods as the authors describe the ways in which archaeologists seek to explain and interpret the remote past of humankind

Concepts of Genetics


William S. Klug - 2005
    The authors capture students' interest with up-to-date coverage of cutting edge topics and research. This text will help students connect the science of genetics to the issues of today through interesting and thought-provoking applications. The sixth edition boasts the next generation of media integration including Gen CD-X (student CD-ROM and Companion Website).