At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

    Skyscrapers have entire floors open for lease because the "same as everyone else" class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold. The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn't normally pick up a business book. The personal business revolution is upon us. Here's your recipe book for starting your revolutionary business, including some of what you will learn:How to be as weird as you want while providing a viable business structure to support it What most people are missing from the basic frameworks of doing business How to turn passions into businesses How to build out the Digital Channel What Kickstarter and Square mean for the future of business) Take the plunge. Learn to fail and then win. Dare to do something that "everyone else" doesn't. The Freaks Shall Inherit the Earth will help. Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place.

    In Launch Your Dream, Partridge distills the essence of that course into a hyper-practical, 30-day journey for readers looking to follow their passions and realize their dreams. In clear, easily grasped steps, he teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Sharing time-saving "smartcuts" to make readers more efficient, Partridge also helps them identify and resolve business-killing blind spots.For anyone looking simply to make money on the side or seeking to become a millionaire, for the CEO or the stay-at-home mom, for the would-be entrepreneur or the freelancer, Launch Your Dream provides the steps necessary to begin living your dream in just 30 days.

     By the author of the UK’s most popular property book, The Complete Guide To Property Investment. Please note that this book only covers letting and management of a property you already own. For a guide to buying the right property in the first place, you should buy ‘The Complete Guide To Property Investment’. Take a property, throw in a tenant and watch the money roll in. This seemingly simple formula has attracted nearly two million people in the UK to become landlords, but the reality is a whole lot more complicated. Did you know, for example, that if you forget to provide a certain piece of paper you might be unable to evict a tenant – even if they don’t pay the rent? Or that you could be fined for not checking your tenant’s immigration status? And don’t forget the inevitable broken boilers, mysterious leaks and various tenant complaints that always seem to happen at the most inconvenient time. How To Be A Landlord is a straightforward guide to everything involved in letting and managing a property – whether you’re an accidental landlord or an enthusiastic investor. In simple and entertaining language, it covers important steps like preparing the property to let, advertising for tenants, conducting viewings, doing all the paperwork, managing the tenancy, and dealing with any tricky situations that crop up (including the dreaded emergency repairs and evictions…). You’ll learn: • How to set yourself up for success when preparing a property to let • Where to find the perfect tenants for your property • The essential checks you must make to avoid a nightmare tenant • Everything you need to do when setting up a tenancy to avoid problems later • How to deal with the most common maintenance issues and repairs • The proper legal processes to follow when you have troublesome tenants • Top tips from experienced landlords for how to look after your tenants – keeping them happy, your property safe, and the rent rolling in Frequently updated and with contributions from over 50 experienced landlords, this is the most current and comprehensive book on the subject – and essential reading for anyone who wants a simple, profitable life as a landlord.

    So, in a world where everybody is competing with their answers, how do you differentiate yourself from everybody elseWith a question.The Dan Sullivan Question provides: * The three things everyone wants. * An immediate insight into the kind of relationship you could expect to have with a particular person. * A peek into the other persons future goals, and the opportunity to be instrumental in making them happen.

    Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook shows the way to truly have it all, with step-by-step advice and indispensible information on how to be a mom blogger and more--ideal for the stay-at-home mom (or stay-at-home wannabe) who wants to add to the household income and improve her family’s financial situation.

    While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses each of the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable. This book is for every online seller who dreams of ecommerce prosperity.

    In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

    Only one old man, Gypsy Deak, sticks by her, but Gypsy alone can’t raise a crew from the depleted population. In desperation, Alice turns to the only source of plentiful workers: the women of Melbourne. In a bold move, she and Gypsy empty a brothel, promising the escaped women a new life. Her all-woman (save one) crew put their backs and hearts into the voyage, but Alice finds training her sailors much harder than she expected. Her faith is tested to the limit. With a cargo to sell, angry brothel and tavern owners in pursuit, pirates to evade, and a mysterious stowaway, will the seafaring women of the Vera B. survive to tell the tale of this daring adventure?

    But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren't emotionally unstable--they're just normal folks searching for a sense of belonging.Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry's make their customers feel unique, important, and part of an exclusive group--and how that leads to solid, long-term relationships between a company and its customers.In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new members, how to establish a mythology about the company, and how to manage a workforce filled with true believers.Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.

    . . With mankind on the brink of economic collapse, a population growing at an unmanageable rate and a limited supply of natural resources, there is only one place we can look to for our future . . . the stars. A deep space mining tug is sent to a planet codenamed New Dawn to begin a mission to relocate humanity.. . . the only person you can trust . . . is youThe mission falls into chaos when a crewmember dies unexpectedly. Geologist Jake Brooks must keep his wits about him to uncover what really happened—but are the confines of the ship clouding his judgment? Is there really a sinister motive behind the death—and the mission—or is he letting his mind get the better of him? What really awaits him on New Dawn? He must push on to reveal the truth, no matter who or what stands in his way . . .Please note: New Dawn is not a hard sci-fi novel.Here's what people are saying about New Dawn:"The suspense is killing me!""A perfect ending""A whodunit in space!"

    Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook. So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth. Case studies included are: Uber Snapchat Square Upworthy Yelp GitHub Hubspot Evernote LinkedIn Belly Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.

    In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a book that everyone could read and take action on immediately.This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It's all practical advice - no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it's the half of the formula that an individual sales rep can control (that's why so many sales job descriptions include the phrase "we're looking for a hunter").

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL