Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

    Through its win-win approach, Healing Our World illustrates how the rules of social interaction which we learned as children hold the secret to universal harmony and abundance.

    Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.

    A groundbreaking account of accidents, near misses, extraordinary heroism, and technological breakthroughs, Command and Control explores the dilemma that has existed since the dawn of the nuclear age: How do you deploy weapons of mass destruction without being destroyed by them? That question has never been resolved—and Schlosser reveals how the combination of human fallibility and technological complexity still poses a grave risk to mankind. While the harms of global warming increasingly dominate the news, the equally dangerous yet more immediate threat of nuclear weapons has been largely forgotten.Written with the vibrancy of a first-rate thriller, Command and Control interweaves the minute-by-minute story of an accident at a nuclear missile silo in rural Arkansas with a historical narrative that spans more than fifty years. It depicts the urgent effort by American scientists, policy makers, and military officers to ensure that nuclear weapons can’t be stolen, sabotaged, used without permission, or detonated inadvertently. Schlosser also looks at the Cold War from a new perspective, offering history from the ground up, telling the stories of bomber pilots, missile commanders, maintenance crews, and other ordinary servicemen who risked their lives to avert a nuclear holocaust. At the heart of the book lies the struggle, amid the rolling hills and small farms of Damascus, Arkansas, to prevent the explosion of a ballistic missile carrying the most powerful nuclear warhead ever built by the United States.Drawing on recently declassified documents and interviews with people who designed and routinely handled nuclear weapons, Command and Control takes readers into a terrifying but fascinating world that, until now, has been largely hidden from view. Through the details of a single accident, Schlosser illustrates how an unlikely event can become unavoidable, how small risks can have terrible consequences, and how the most brilliant minds in the nation can only provide us with an illusion of control. Audacious, gripping, and unforgettable, Command and Control is a tour de force of investigative journalism, an eye-opening look at the dangers of America’s nuclear age.

    Considered essential reading for generals, statesmen, and liberally educated citizens for more than 2,000 years, The Peloponnesian War is a mine of military, moral, political, and philosophical wisdom.However, this classic book has long presented obstacles to the uninitiated reader. Written centuries before the rise of modern historiography, Thucydides' narrative is not continuous or linear. His authoritative chronicle of what he considered the greatest war of all time is rigorous and meticulous, yet omits the many aids to comprehension modern readers take for granted—such as brief biographies of the story's main characters, maps and other visual enhancements, and background on the military, cultural, and political traditions of ancient Greece.Robert Strassler's new edition amends these omissions, and not only provides a new coherence to the narrative overall but effectively reconstructs the lost cultural context that Thucydides shared with his original audience. Based on the venerable Richard Crawley translation, updated and revised for modern readers, The Landmark Thucydides includes a vast array of superbly designed and presented maps, brief informative appendices by outstanding classical scholars on subjects of special relevance to the text, explanatory marginal notes on each page, an index of unprecedented subtlety and depth, and numerous other useful features. Readers will find that with this edition they can dip into the text at any point and be immediately oriented with regard to the geography, season, date, and stage of the conflict.In any list of the Great Books of Western Civilization, The Peloponnesian War stands near the top. This handsome, elegant, and authoritative new edition will ensure that its greatness is appreciated by future generations.

    

    Bush and Barack Obama during the wars in Iraq and Afghanistan. Before Robert M. Gates received a call from the White House in 2006, he thought he’d left Washington politics behind: after working for six presidents in both the CIA and the National Security Council, he was happy in his role as president of Texas A&M University. But when he was asked to help a nation mired in two wars and to aid the troops doing the fighting, he answered what he felt was the call of duty. Now, in this unsparing memoir, meticulously fair in its assessments, he takes us behind the scenes of his nearly five years as a secretary at war: the battles with Congress, the two presidents he served, the military itself, and the vast Pentagon bureaucracy; his efforts to help Bush turn the tide in Iraq; his role as a guiding, and often dissenting, voice for Obama; the ardent devotion to and love for American soldiers—his “heroes”—he developed on the job. In relating his personal journey as secretary, Gates draws us into the innermost sanctums of government and military power during the height of the Iraq and Afghanistan wars, illuminating iconic figures, vital negotiations, and critical situations in revealing, intimate detail. Offering unvarnished appraisals of Dick Cheney, Joe Biden, Hillary Clinton, and Presidents Bush and Obama among other key players, Gates exposes the full spectrum of behind-closed-doors politicking within both the Bush and Obama administrations. He discusses the great controversies of his tenure—surges in both Iraq and Afghanistan,  how to deal with Iran and Syria, “Don’t Ask Don’t Tell,” Guantánamo Bay, WikiLeaks—as they played out behind the television cameras. He brings to life the Situation Room during the Bin Laden raid. And, searingly, he shows how congressional debate and action or inaction on everything from equipment budgeting to troop withdrawals was often motivated, to his increasing despair and anger, more by party politics and media impact than by members’ desires to protect our soldiers and ensure their success. However embroiled he became in the trials of Washington, Gates makes clear that his heart was always in the most important theater of his tenure as secretary: the front lines. We journey with him to both war zones as he meets with active-duty troops and their commanders, awed by their courage, and also witness him greet coffin after flag-draped coffin returned to U.S. soil, heartbreakingly aware that he signed every deployment order. In frank and poignant vignettes, Gates conveys the human cost of war, and his admiration for those brave enough to undertake it when necessary. Duty tells a powerful and deeply personal story that allows us an unprecedented look at two administrations and the wars that have defined them.

    Even today, it is highly regarded as a seminal work in the development of strategy.Antoine Henri de Jomini was one of Napoleon's most capable generals. He contributed to almost all of Napoleon's major battles. Napoleon regarded him so highly he made him Baron De Jomini. At the close of the Napoleonic wars De Jomini became General and Aide de camp for the Tsar of Russia. His first-hand accounts and rigorous analysis of important battles is still a major resource on tactics, strategy and warfare.Other Special Editions in this series that deal with the subject of warfare and strategy include: The Art of War by Sun Tzu - Special Edition The Art of War By Mao Tse-tung - Special Edition The Art of War & The Prince By Machiavelli - Special Edition

    Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success – sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you’re gone?What will be your legacy?

    Indeed, his vision of modern warfare powerfully influenced America'sdecision to rethink its military strategy in Iraq and implement the Surge, now recognized as a dramatic success. In The Accidental Guerrilla, Kilcullen provides a remarkably fresh perspective on the War on Terror. Kilcullen takes us on the ground to uncover the face of modern warfare, illuminating both the big global war (the War on Terrorism) and its relation to the associated small wars across theglobe: Iraq, Afghanistan, Indonesia, Thailand, the Pakistani tribal zones, East Timor and the horn of Africa. Kilcullen sees today's conflicts as a complex interweaving of contrasting trends--local insurgencies seeking autonomy caught up in a broader pan-Islamic campaign--small wars in the midst ofa big one. He warns that America's actions in the war on terrorism have tended to conflate these trends, blurring the distinction between local and global struggles and thus enormously complicating our challenges. Indeed, the US had done a poor job of applying different tactics to these verydifferent situations, continually misidentifying insurgents with limited aims and legitimate grievances--whom he calls accidental guerrillas--as part of a coordinated worldwide terror network. We must learn how to disentangle these strands, develop strategies that deal with global threats, avoidlocal conflicts where possible, and win them where necessary. Colored with gripping battlefield experiences that range from the jungles and highlands of Southeast Asia to the mountains of the Afghanistan-Pakistan border to the dusty towns of the Middle East, The Accidental Guerrilla will, quite simply, change the way we think about war. This book is amust read for everyone concerned about the war on terror.

    Unlike so many education 'reforms, ' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation." --Joel Klein, Chancellor of the New York City Department of Education"A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education."--Jim Collins, bestselling author of "Good to Great"According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation."Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.You'll learn how Customized learning will help many more students succeed in school Student-centric classrooms will increase the demand for new technology Computers must be disruptively deployed to every student Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform We can compete in the global classroom-and get ahead in the global marketFilled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, "Disrupting Class" will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.The future is now. Class is in session.

    History writing, especially about the medieval Muslim rule has been fraught with political correctness, controversy, and in several cases, downright falsification. This has occurred mostly with official state patronage. As a result, any attempts to correct this course has been virulently opposed with the result that most urban-educated Indians have now internalized a politically correct version of Indian history. The history of Tipu Sultan too, stands as a glaring instance of this distorted historical narrative. Indeed, we have seen, read, and heard about a lot of people claiming to be freedom fighters and receiving pensions from the Government. Several of these worthies would not have been born before Independence yet they succeed in such blatant manipulations. There are instances of portraying certain rulers and chieftains as true heroes who fought against the British Empire. One such ruler happens to be Tipu Sultan. Tipu Sultan is widely known as the Tiger of Mysore. Indeed, the image of Tipu battling a tiger barehanded crosses the mind whenever his name is mentioned. But is this the truth? Was Tipu Sultan truly the warrior as he has been portrayed? What exactly is his record of fighting the British? Was he really a freedom fighter as is widely claimed? Sandeep Balakrishna in this well-researched book, explores both the myths and the truth surrounding Tipu Sultan. A must-read for those who wish to learn the true story of Tipu Sultan.

    The Perfect Weapon is the riveting story of how, in less than a decade, cyberwarfare displaced terrorism and nuclear attacks as the greatest threat to American national security. Cheap to acquire, difficult to defend against, and designed to shield their user's identities so as to complicate retaliation, these weapons are capable of an unprecedented range of offensive tactics; they can take us just short of war, allowing for everything from disruption to theft to the cause of widespread damage of essential infrastructure systems. And the vulnerability of those systems has created a related but equally urgent conflict: American companies like Apple and Cisco must claim allegiance to no government in the name of selling secure products around the globe yet the US intelligence agencies want the help of such companies in defending against future cyberattacks. Reported and written with unprecedented access by New York Times chief Washington correspondent and bestselling author David Sanger, The Perfect Weapon takes readers inside war rooms and boardrooms, into the secret cyberdens of American and Chinese military, to give the deep-background story of the increasingly pitched battle between nations, their governments, their cyberwarriors, and their corporations.

    Dr. Sutton reveals new insights that he's learned since the writing of Good Boss, Bad Boss. Sutton adds revelatory thoughts about such legendary bosses as Ed Catmull, Steve Jobs, A.G. Lafley, and many more, and how you can implement their techniques. If you are a boss who wants to do great work, what can you do about it? Good Boss, Bad Boss is devoted to answering that question. Stanford Professor Robert Sutton weaves together the best psychological and management research with compelling stories and cases to reveal the mindset and moves of the best (and worst) bosses. This book was inspired by the deluge of emails, research, phone calls, and conversations that Dr. Sutton experienced after publishing his blockbuster bestseller The No Asshole Rule. He realized that most of these stories and studies swirled around a central figure in every workplace: THE BOSS. These heart-breaking, inspiring, and sometimes funny stories taught Sutton that most bosses - and their followers - wanted a lot more than just a jerk-free workplace. They aspired to become (or work for) an all-around great boss, somebody with the skill and grit to inspire superior work, commitment, and dignity among their charges. As Dr. Sutton digs into the nitty-gritty of what the best (and worst) bosses do, a theme runs throughout Good Boss, Bad Boss - which brings together the diverse lessons and is a hallmark of great bosses: They work doggedly to "stay in tune" with how their followers (and superiors, peers, and customers too) react to what they say and do. The best bosses are acutely aware that their success depends on having the self-awareness to control their moods and moves, to accurately interpret their impact on others, and to make adjustments on the fly that continuously spark effort, dignity, and pride among their people.

    Coup d'Etat outlines the mechanism of the coup & analyzes the conditions political, military & social, that gives rise to it. In doing so, the book sheds much light on societies where power does indeed grow out of the barrel of a gun & the role of law is a concept little understood.List of FiguresList of TablesForewordPreace to the 1st EditionPreface to the 1979 EditionWhat is the coup d'état? --When is a coup d'état possible?The strategy of the coup d'étatThe planning of the coup d'étatThe execution of the coup d'étatAppendicesTablesIndex