The Art of War: Sun Tsu - The Key Book of the Way of the Warrior


Alfredo Tucci - 2001
    

Product Demos That Sell: How to Deliver Winning SaaS Demos


Steli Efti - 2016
    guide to presenting software like a pro.If you're a SaaS startup founder or sales rep, you'll learn to: Ensure prospects attend your demos Discover why your demos fail to close the deal Better differentiate yourself from competitors Customize your demo to your prospects' needs Improve your demo-win rates Deal with questions and objections during the demo Expertly handle bugs and demo fails Giving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.

The Powell Principles: 24 Lessons from Colin Powell, a Battle-Proven Leader


Oren Harari - 1899
    "The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.

Services Marketing: Integrating Customer Focus Across the Firm


Valarie A. Zeithaml - 1902
    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

Art of Leadership


J. Donald Walters - 2001
    Most leaders need reminding everyday that with their privileges comes responsibility and obligation. If any young man or woman seeking to become a leader and not a manager only reads one book on leadership, let it be this one!

The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth


Robert D. Knapp - 2007
    First implemented by financial advisors at Merrill Lynch--under the leadership of author Rob Knapp--it has grown increasingly popular within the financial services industry. The Supernova Advisor skillfully outlines this proven model and reveals how it can be used to create an exceptional experience for your clients, while significantly growing your business.

Do Better Work: Finding Clarity, Camaraderie, and Progress in Work and Life


Max Yoder - 2019
     Share before you’re ready. Get more agreements. Have difficult conversations. These are a few of the practical but profound ideas Lessonly CEO Max Yoder shares in Do Better Work. No matter your rank or role, if you want to see more understanding, accountability, and progress on your team, these stories and examples are for you. Praise for Do Better Work: “Devastatingly effective, and a must-read for business leaders with a soul. Do Better Work is the modern manual for how to align company success and personal growth.” Jay Baer, New York Times bestselling author of Youtility and co-author of Talk Triggers “The best books pop lightbulbs over our heads that feel so obvious we wonder why we didn't realize them all along. This book does that. An essential read for any 21st-century leader." Coco Brown, CEO and founder of The Athena Alliance “Our world needs a style of leadership that puts people at the center, and I can think of no better guide than the lessons contained in this book.” Scott Dorsey, former CEO of ExactTarget/Salesforce Marketing Cloud “Practical advice with a soul and a deep understanding of how humans connect and work together.” Nataly Kogan, founder of Happier @ Work and author of Happier Now

The Opportunity Analysis Canvas


James V. Green - 2013
    The emergence of business “model” (not plan) courses, tools, and competitions are a step in the right direction. The focus of these new activities is engaging aspiring entrepreneurs in customer discovery and developing and testing a business model canvas.While this is a viable approach and valuable lesson in entrepreneurship education, business models only begin to take shape when a new venture idea is formulated. Customer discovery requires having a product or service concept in the mind of the entrepreneur. Without the idea for the product or service itself, no business model nor customer discovery can begin.It is this first step, the idea generation step, that the Opportunity Analysis Canvas fulfills. The Opportunity Analysis Canvas is an innovative tool for identifying and analyzing entrepreneurial ideas.

Growing Pains: Transitioning from an Entrepreneurship to a Professionally Managed Firm


Eric G. Flamholtz - 1990
    In the fourth edition of Growing Pains, authors Eric Flamholtz and Yvonne Randle have thoroughly revised and updated the book to include new ideas and concepts including information about strategic planning, Sarbanes-Oxley, family businesses, and overcoming growing pains, as well as new examples and cases of companies.

Managing by Values: How to Put Your Values Into Action for Extraordinary Results


Kenneth H. Blanchard - 1996
    This timely book suggests instead a "Fortunate 500" list, based on the quality of service available to customers and the quality of life accessible to employees. Managing by Values shows how all stakeholders in a company can win based on their commitment to a common purpose and a set of shared values emphasizing stability, continuity, and growth, all in an ethical context. More than a "must read," this book is a "must do" that shows organizations, owners, managers, and employees how to create and apply a plan to ensure they survive - and thrive.

Business the Bill Gates Way: 10 Secrets of the World's Richest Business Leader


Des Dearlove - 1998
    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

Pmp Project Management Professional Study Guide


Joseph Phillips - 2003
    The only classroom-based integrated study system for professional certification gives you complete coverage of all objectives for the PMP exam, hundreds of practice exam questions, and hands-on exercises. The CD-ROM features full practice exam software with interactive tutorials and lab simulations, plus an adaptive test engine.

Before The Exit: Thought Experiments For Entrepreneurs


Dan Andrews - 2018
    The best you can do is learn from others.In 2015, Dan Andrews and Ian Schoen sold their product business, which they built over the course of 7 years and employed 15 people, for multi-seven figures. While they don't regret selling the business – there are many mistakes they made that were avoidable.Whether you are still in the early stages of building a business or thinking of selling, this book is designed to help you build with the future in mind.This book presents a series of 5 thought experiments including: - The Lifestyle Ladder- The Mock Tax Rebate featuring the Mediocre CEO Test- The Hidden Upsides- The Cash Conundrum- The Dirty SecretIt turns out there are patterns and predictable challenges coming your way when you prepare to exit your business. Knowing about them in advance is fun and potentially very profitable.The five thought experiments that you’ll read about in this book are designed to give you clarity and confidence as you think through what it might mean to sell your business.

HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business


Libby Sartain - 2003
    They bridge the gaps between the individual and the collective, the person and the purpose. The most successful and effective HR professionals see their careers as a calling, and their work, though driven by corporate goals, is graced by a sense of purpose, a profound generosity, and a love for what they do and the constituencies they serve.HR from the Heart is a book for HR practitioners who love their jobs -- or want to. Libby Sartain, one of the country's top human resources executives, reveals how HR professionals create a synergy between business objectives and the needs and wants of employees. This inspiring book is equal parts motivational message and how-to, confessional and career guide. Filled with stories from Sartain's considerable experience, HR from the Heart offers a first-hand perspective on forging relationships, selling HR to the company, taking diversity beyond ""by the book,"" keeping policy in perspective, and more -- all while making the right career moves, staying engaged, and forwarding the strategic goals of the company."

The Scrum Master Training Manual: A Guide to the Professional Scrum Master (PSM) Exam


Nader K. Rad - 2015
    It’s helpful for learning Agile and Scrum, and also for a basic preparation for the PSM I exam (Professional Scrum Master level 1). It can also act as a simple reference for Scrum practitioners.