He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't.The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. Content - How to use content to engage with current readers and connect with new ones. Outreach - How to ethically and politely introduce yourself to new readers. Sell - How all of these steps can naturally lead to book sales without being pushy or annoying Track - How to use modern online tools to see what's working and what's not working, and how to make decisions based on data.This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

    This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."—SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers?What if marketing was where we began our journey towards understanding what people need and want?What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

    Marketing must help customers realize value. Whether you’re marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.

    Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

    From Hello Kitty Cake Pops to Chococat Cake and Pretty Bow Pumpkin Pie, there's something for everyone to make and enjoy. Featuring over two dozen easy-to-follow recipes, The Hello Kitty Baking Book is the perfect cookbook for anyone who loves Hello Kitty, desserts, or both!

    From seemingly insignificant daily decisions to major life choices, you negotiate every time you aim to persuade, argue over a decision, or resolve a conflict. But as negotiations and leadership expert Erica Ariel Fox reveals, the most important negotiations-the ones that determine the impact of our actions and the quality of our lives-are those we have with ourselves.Most of us recognize the difference between our knowledge-what we know we should do and say-and our know-how-what we actually do and say in real life when it counts. Fox calls this the "Performance Gap," and she shows you how to close it, turning breakdowns into breakthroughs, whether struggling with a difficult client, arguing with a combative teenager, or organizing for community action.Winning from Within combines insights from Western psychology and Eastern philosophy with practical applications from real business situations and everyday life. Fox shows that the ability to achieve mastery over how we interact with each other comes from within, from the "center" where desires, thoughts, feelings, and impulses to take action live side-by-side. Winning from Within offers a profound and highly practical seven-step method for making changes that last-at work and at home. As Erica Ariel Fox demonstrates, we can actually get what we want-and feel good about the result.

    - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

     Ryan Blair's middle-class upbringing came to an abrupt end when his father succumbed to drug addiction and abandoned his family. Blair and his mother moved to a dangerous neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing. With his mentor's help, Blair turned himself into a wildly successful multimillionaire, starting and selling three companies worth hundreds of millions of dollars. This book will inspire and guide people who are willing to do whatever necessary-hard work, long hours, sweat equity-to take their vision from paper to pavement. Blair gives readers a road map for successful entrepreneurship.

    Navy’s top psychologists to train Navy SEALs into the most self-disciplined, toughest, grittiest warriors in the world. If you would like to have the indomitable will of a U.S. Navy SEAL… and do it even if you’re (currently) lazy, undisciplined and couldn’t motivate yourself out of a paper bag…then this book will show you how. Discover the self-discipline techniques of the deadliest SEALs U.S. Navy SEAL training is the toughest in the world. It’s so tough that over 80 percent of SEAL trainees quit. To help get more SEAL trainees through the grueling training program, the U.S. Navy hired some of the world’s top psychologists to identify the key traits of the toughest, most successful SEALs… and teach these powerful techniques to SEAL trainees. And guess what? In this book, you’ll learn those exact techniques. How will you learn to develop the mindset, mental toughness and self-discipline of a U.S. Navy SEAL? Here’s a small sample of what you’re about to learn… How to set goals like a Navy SEAL (and why it will 10X your grit) How SEALs mentally prepare for their toughest missions How SEALs “shut down” the instinctive fear of drowning and remain calm in life and death situations And much more! Transcend your limits. Operate at the edge of what’s possible. What could you do with an unwavering level of self-discipline? Well, you no longer need to wonder, because by the time you’ve finished reading this book, you’ll know: The 4 keys to extreme mental toughness (created by the U.S. Navy’s top psychologists specifically for Navy SEALs) The 7 principles Navy SEALs live by How one Navy SEAL had an instructor trying to make him quit during the infamous “Hell Week” by giving him thousands of harsh exercises… and how he still made it through And much more! “Do today what others won’t; do tomorrow what others can’t.” Discover… What you can learn about mental toughness from a multimillionaire who randomly invited a Navy SEAL to live with him for 31 days How Navy SEALs use humor to increase their mental toughness (and how you can too) A special bonus chapter: “The SEAL Cheat Sheet” And much more! To unleash the SEAL within and conquer your most ambitious goals, scroll up to the top and click BUY NOW! P.S. Get ready to 10X your grit.

    Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidance If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

    Behavioural scientist Dr David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge’ us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth.Adding a crucial line to a tax reminder brought forward millions in extra revenue; refocusing the questions asked at the job centre helped an extra 10 per cent of people come off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. After two years and dozens of experiments in behavioural science, the results are undeniable. And now David Halpern and the Nudge Unit will help you to make better choices and improve your life.

    Just in time, Harold meets a coach who shifts his focus from time management to a simple yet surprising new way to manage email.The coach helps Harold conquer email overload, write incredibly effective messages, and get organized forever. Suddenly, Harold can find every file in a flash! Harold saves 15 days a year, reclaims his life, and propels his career to new heights.The Hamster Revolution is packed with surprising strategies and powerful tech tips. It includes a landmark case study that shows how 2,000 Capital One associates each saved over two weeks a year. Now in its tenth printing, this best-seller is a must read for every busy professional.

    But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.Whether you’re a coach, author, “funnel hacker”, ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.In the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!Fact #2: Poor Copywriting = Struggle forever and die poor!Putting The Right Words On Paper And OnlineIs The Single Most Profitable Skill Everyone Can Learn.This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales—no matter what you sell or who you sell it to—this book is for you.Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.

    He wishes only to expiate his crime and be rightfully punished. Out of principle, he gives himself up to the police. But his country, after years of civil war, has fallen into chaos. In Kabul there is only violence, absurdity, and deafness, and Rassoul’s desperate attempt to be heard turns into a farce.This is a novel that not only flirts with literature but also ponders the roles of sin, guilt, and redemption in the Muslim world. At once a nostalgic ode to the magic of Persian tales and a satire on the dire reality of now, A Curse on Dostoevsky also portrays the resilience and wit of Afghani women, an aspect of his culture that Rahimi never forgets.

    Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog's success so that you can use your blog to generate income indirectly.