Book picks similar to
LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling by Melonie Dodaro
business
marketing
other
professional-improvement
Forever Nomad: The Ultimate Guide to World Travel, From a Weekend to a Lifetime (Life Nomadic Book 2)
Tynan - 2018
Learn all the tricks nomads use to get plane tickets for a fraction of what normal people pay, how to maximize points and loyalty programs, how to access airport lounges and other VIP perks, and how to work and make friends around the world. You’ll even discover how to have multiple homes around the world for less than it costs for a one-bedroom in your home city. Most importantly, learn how to travel in harmony with regular life, rather than have it become a stressful disruption as it is for most people. Forever Nomad is a book about making the entire world into your world, and doing so in a sustainable and enjoyable way.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
Ann Handley - 2010
So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Rock Retirement: A Simple Guide to Help You Take Control and be More Optimistic About the Future
Roger Whitney - 2017
Traditional retirement advice usually boils down to saving more, sacrificing more, and settling for less. This approach makes people dependent on systems outside their control, such as the market, economy, and investment returns. The result: people lose power over determining their life. What sets Rock Retirement apart is its holistic approach to helping people take back control and act intentionally towards the life they want. It addresses the fears, hopes, and dreams that people have about retirement, goes way beyond the numbers, and shows them how to balance living well today and tomorrow.
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
Michael Bosworth - 2011
Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework-helping you break down barriers, build trust, forge meaningful relationships, and win more customers.
Simplify Your Life: Waste Less, Value More, Go Minimalist
Mary Conroy - 2020
Minimalism can be a beautiful, enriching and life-transforming practice that, at its core, is all about re-establishing what holds value in your life and letting go of what does not. It's not about having your groceries displayed in glass jars or having chic, Scandinavian furniture - it's a way of life that allows us to strip away the clutter that stands in the way of us achieving our goals. Simplify Your Life is about exactly that: bringing simplicity back into your life, and with it, joy in the everyday. Dispelling the myths that minimalism is for either hardcore environmentalists or the privileged few, this book shows how minimalism is more relevant and necessary than ever, not least because it's the most accessible way to achieve a state of contentment in all aspects of life. Minimalism is for you if you want to: • stop mindlessly scrolling and start living with intention and purpose • spend more time on the things and people you love and less on what you "have to be/do" • take control of your finances and stop mindless spending • learn more about conscious consumption and reducing your waste • experience freedom and pride in your home instead of feeling trapped by your stuffAlthough minimalism is ostensibly about taking things away from our cluttered lives, it is really about adding richness, color, and meaning to our lives. It's about identifying the aspects of our life that we truly love and that nourish us. It's about trusting ourselves and leading the life we always wanted.
Your Hidden Superpower: The Kindness That Makes You Unbeatable at Work and Connects You with Anyone
Adrienne Bankert - 2020
It’s a game changer in business, the door-opener to opportunity, and the key to authenticity and confidence. Discover the true potential of kindness and harness its power.Through years of developing her own kindness practices and studying those of others, Good Morning America correspondent and ABC News journalist Adrienne Bankert has experienced firsthand the unbeatable power of kindness and witnessed its transformative impact on others.Adjusting our perspective from being closed off and self-centered to a mindset of kindness ripples into a staggering amount of personal fulfillment and growth.No matter our age or ethnicity, where we come from, or how much money we make, every one of us can be kind. Every one of us can be a change agent.In Your Hidden Superpower, Adrienne will help you:See simple acts of kindness from a new and empowering perspective;Learn how to make kindness a habit and experience more peace, inspiration, and impact;Engage kindness at work and enjoy remarkable opportunities—plus, know how to get from “here” to “there” quickly; and Activate kindness as a force to reconnect you to your authentic self, replenish your passion and creativity, and find your voice.Your Hidden Superpower describes how kindness is a superpower that can be honed through an intentional lifestyle of kindness and is especially important in these divisive times.
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Darren Rowse - 2008
Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog's success so that you can use your blog to generate income indirectly.
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity
Rob Adams - 2010
In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
Felix Oberholzer-Gee - 2021
Extreme market volatility, pandemics, industry change, supply-chain disruption. The list of potential threats and strategic challenges seems to be growing exponentially. At the same time, the laborious processes used by many firms to develop a workable strategy often feel overly bureaucratic and behind the curve. There is no question that strategic decision-making has become more challenging and complex. In fact, many companies seem to have given up on strategy altogether. In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage. How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture-the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them. With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations. Based on the author's successful strategy course, Better, Simpler Strategy will become every business strategist's must-have guide for making better strategic decisions and gaining competitive advantage"--
The Cluetrain Manifesto
Rick Levine - 2000
A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
Jeff Walker - 2014
Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction.Think about it: what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started; once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.Launch is the treasure map into that world; an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase, this is how you start fast. This formula is how you engineer massive success.Now the question is this : are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
A Technique for Producing Ideas
James Webb Young - 1940
Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons
Lewis Schiff - 2013
This guide also reveals how these business icons excel in areas of team building, risk management, and leadership development to accumulate their wealth.He offers a practical four-step program, from choosing one’s livelihood and pinpointing skills to focus on, to negotiating job terms and salary, in order to bring upon greater success.Business Brilliant by Lewis Schiff, coauthor of The Middle Class Millionaire: The Rise of the New Rich and How They are Changing America and The Armchair Millionaire, can help you can achieve better results in your business and in your career.
Unpack Your Impact: How Two Primary Teachers Ditched Problematic Lessons and Built a Culture-Centered Curriculum
Naomi O'Brien - 2020
Thinking Like a Lawyer: A Framework for Teaching Critical Thinking to All Students
Colin Seale - 2020
But, in reality, critical thinking is still a luxury good, and students with the greatest potential are too often challenged the least. Thinking Like a Lawyer:Introduces a powerful but practical framework to close the critical thinking gap. Gives teachers the tools and knowledge to teach critical thinking to all students. Helps students adopt the skills, habits, and mindsets of lawyers. Empowers students to tackle 21st-century problems. Teaches students how to compete in a rapidly changing global marketplace. Colin Seale, a teacher-turned-attorney-turned-education-innovator and founder of thinkLaw, uses his unique experience to introduce a wide variety of concrete instructional strategies and examples that teachers can use in all grade levels and subject areas. Individual chapters address underachievement, the value of nuance, evidence-based reasoning, social-emotional learning, equitable education, and leveraging families to close the critical thinking gap.