Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Kaching: How to Run an Online Business That Pays and Pays


Joel Comm - 2010
    Here he shares his five primary methods of making money online.

Startup Fundamentals: An Introductory Guide to Registering a Startup in India, Fundraising, Taxation, Marketing, and Sales


Nanda Kumar - 2017
    The aim here is not to motivate you to get started, but to educate the various possibilities of getting things done. Hence the ideal reader is someone who has a product / service in their mind, completed their business calculations, is willing to manage the risks and just about to get started. Right from naming your company, registering it, banking, taxation through selling your products / services, this book will guide you on how to get it done in a quicker and affordable manner. Entrepreneurship is a journey. It needs proper fundamentals and systems in place to run the distance. The founder must plan well ahead while starting up or be willing to adapt to changes as the company grows. I sincerely hope this book will give that initial clarity, help you explore the possibilities and get started quickly.

Versace and Dior: A Hood Love Story


Siren - 2019
    The betrayal cut so deeply that Versace had vowed never to love again. It was just about her and her babies for now on. However, her brother's friend may change all that. Hurricane Katrina has taught Dior LaCroix that nothing in that life is promised to anyone. So, when Ferrari's little sister, Versace comes into his life, Dior wants to shoot his shot. But there's only one problem... she's mean as hell. Versace got Dior breaking down every emotional wall that her baby daddy has put up. Will Dior and Versace's hood love be able to survive Versace's distrust, or will it phase out as quickly as Versace's temper? Jump into this standalone of when a hood nigga meets a project chick, New Orleans style. Ain't nothing like hood love.

How To Start A Profitable Authority Blog In Under One Hour: Write About What You Love, Create A Website, And Make Money


Passive Marketing - 2015
    6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.*Who was this book written for?*This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.*Who this book is not for:*If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.*Topics covered in this book:*•Who Am I?•Step 1: Picking A Niche•Step 2: Keyword Research•Step 3: Setting Up Your First Website•Step 4: Writing Content For Your Website•Step 5: Collecting Emails•Step 6: Content Promotion]You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales And MLM Success


Jim Lupkin - 2014
     As co-author Jim Lupkin says, "I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can." Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships.

Storm the Norm: Untold Stories of 20 Brands That Did It Best


Anisha Motwani - 2016
    Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

Marketing To The Social Web: How Digital Customer Communities Build Your Business


Larry Weber - 2007
    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

31 Days to Finding Your Blogging Mojo


Bryan Allain - 2011
    The secret to getting a 'YES' to your guest post request. How Cheater Posts can keep you from burning out as a blogger. Why people aren't commenting on your blog posts and how to compel them to do so. The trick to using your older content to help generate new ideas. How blogging for 30 minutes a day can get you 6-pack abs, whiter teeth, and healthier hair. (I'm kidding...please don't sue me for false advertising.) ...and many more.In addition to the blogging knowledge, you'll also get a steady dose of the humor and nonsense that has made Bryan's blog a favorite among people who like to spit out mouthfuls of coffee while laughing, at no extra cost to you!This will be the funniest book on blogging you'll ever read. At least until Jerry Seinfeld and Louis CK co-write one of their own.If you're frustrated because it feels like you're no closer to achieving your blogging goals than you were 3 months ago, the principles and strategies in 31 Days to Finding Your Blogging Mojo will help you make progress like never before from Day 1.It's time to focus your content and your voice on the things that move you. It's time to extend the reach of your blog. It's time to build a strong community with readers who resonate with you and your message.

Wake Up and Change Your Life


Duncan Bannatyne - 2008
    Having started out with ice cream van, he knows exactly how it can be done—and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

Social Boom!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition Into the Dirt


Jeffrey Gitomer - 2011
    When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.

Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience


Greg Koorhan - 2016
    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

Bassie: My Journey of Hope


Basetsana Kumalo - 2019
    As the first black presenter of the glamorous lifestyle TV show Top Billing, she travelled the world and interviewed legends like Oprah Winfrey, Michael Jackson and Luther Vandross. After a successful career in front of the camera, Bassie’s drive and ambition took her into the world of business and entrepreneurship. The street savvy that her entrepreneurial mother bestowed on her as a child stood her in good stead as she built a media empire. In Bassie – My Journey of Hope, Bassie recounts her life journey, including her relationships with mentors like Nelson Mandela. She also shares the secrets of her success and all the lessons she’s learnt along the way. She opens up about the pressures of her high-profile marriage to Romeo Kumalo and their heartbreaking struggle to have a family. She talks honestly about motherhood and maintaining a healthy work/life balance, and unpacks how she pays it forward through mentoring young people she has met along the way.Bassie also describes the legal battles she has had to wage in order to protect her name and her brand over the years. She gives a chilling account of the stalker who has harassed her for decades, and the spurious ‘sex-tape’ allegation that rocked her family and almost destroyed her career. Bassie’s enthusiasm, humour and hope infuses every page of her memoir, making it an intimate, inspiring and entertaining account of a remarkable life.

The Midas Touch - 99 Pages To Acquire The Art Alchemy & Forge Champions


Sheetal Nair - 2020
    This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.

Business Studies: As And A Level (Cambridge International Examinations)


Peter Stimpson - 2002
    Very few businesses today operate in a narrow national marketplace and students are therefore encouraged to look at business organisations and business decisions from an international viewpoint. Essential material for understanding Business Studies principles and techniques. Activities and case studies based on actual businesses. Includes examination-style questions."