We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Hopefully, you'll also laugh along the way.Each spread in this colorful, pocket-sized book contains a series of several questions illustrated in Stefan Bucher's unique, whimsical, hand-lettered style. The questions are designed to get you thinking and drawing and writing with room on each spread to fill in the blanks and jot down ideas. Sample questions include: Can you name 10 things that reliably stress you out? Do you need 10 more spaces? Was filling out lists on your list? Or the decimal system? What happens when you get stressed out? Do you think stress is heroic? Can you please convince me that that's really stupid?In addition to the questions provided by Bucher, the book features questions from creative celebrities who share some of the questions they were asked on the way to success, or, in some cases, the questions they wish they had been asked. The talented group of writers, musicians, and artists contributing to the book include: Jed Alger Judd Apatow Marian Bantjes Ken Carbone Tim Carvell Deanne Cheuk Wayne Coyne Russell Davies Arem Duplessis Dave Eggers Karen Fowler Ze Frank Jona Frank Jill Greenberg Stanley Hainsworth Peter Hannan Debbie Millman Rick Morris Seth Morris Christoph Niemann David Norland Patton Oswalt Martha Rich Stefan Sagmeister Meredith Scardino J.J. Sedelmaier Dave Stewart Lara Tomlin Jakob Trollb�ck Rick Valicenti Esther Pearl Watson Lynda Weinman Jan Wilker Doyald Young Tarsem If you answer even half of the questions in this book, it will change your life.

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    Nothing less than a manifesto for a new social and psychological revolution to save our threatened planet, this book is a summary of the penetrating thought of Eric Fromm. His thesis is that two modes of existence struggle for the spirit of humankind: the having mode, which concentrates on material possessions, power, and aggression, and is the basis of the universal evils of greed, envy, and violence; and the being mode, which is based on love, the pleasure of sharing, and in productive activity. To Have Or to Be? is a brilliant program for socioeconomic change.>

    The gift is a perfect example of what Mauss calls a total social phenomenon, since it involves legal, economic, moral, religious, aesthetic, and other dimensions. He sees the gift exchange as related to individuals and groups as much as to the objects themselves, and his analysis calls into question the social conventions and economic systems that had been taken for granted for so many years. In a modern translation, introduced by distinguished anthropologist Mary Douglas, The Gift is essential reading for students of social anthropology and sociology.

    Each of the 20 interpretations provides a different, interesting approach to drawing a single item, providing loads of inspiration for your own drawing. Presented in the author’s uniquely creative style, this engaging and motivational practice book provides a new take on the world of sketching, doodling, and designing.Get out your favorite drawing tool, and remember, there are not just 20 Ways to Draw a Tulip!

    But how can it be defined? In this highly readable introduction the mysteries of this most elusive of concepts are unraveled, casting a critical light upon the way we live now, from the politicizing of museumculture to the cult of the politically correct. The key postmodernist ideas are explored and challenged, as they figure in the theory, philosophy, politics, ethics and artwork of the period, and it is shown how they have interacted within a postmodernist culture.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Given the rapid pace of progress in AI, many predict that it could advance to human-level intelligence within the next several decades. From there, it could quickly outpace human intelligence. What do these developments mean for the future of the mind?In Artificial You, Susan Schneider says that it is inevitable that AI will take intelligence in new directions, but urges that it is up to us to carve out a sensible path forward. As AI technology turns inward, reshaping the brain, as well as outward, potentially creating machine minds, it is crucial to beware. Homo sapiens, as mind designers, will be playing with tools they do not understand how to use: the self, the mind, and consciousness. Schneider argues that an insufficient grasp of the nature of these entities could undermine the use of AI and brain enhancement technology, bringing about the demise or suffering of conscious beings. To flourish, we must grasp the philosophical issues lying beneath the algorithms.At the heart of her exploration is a sober-minded discussion of what AI can truly achieve: Can robots really be conscious? Can we merge with AI, as tech leaders like Elon Musk and Ray Kurzweil suggest? Is the mind just a program? Examining these thorny issues, Schneider proposes ways we can test for machine consciousness, questions whether consciousness is an unavoidable byproduct of sophisticated intelligence, and considers the overall dangers of creating machine minds.

    But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.  With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.

    He is also the Head Teaching Fellow for the most popular course at Harvard, “Positive Psychology,” which is taken by more than 1,000 students per semester and led by Professor Tal Ben-Shahar.  Shawn received his B.A. in English from Harvard and a Master’s from Harvard Divinity School in Christian and Buddhist Ethics. Part of his interest in positive psychology stems from a troubling fact: studies have shown that many of Harvard’s undergraduates suffer from depression at some point in their college careers. One Day University is a unique educational experience  that brings intellectuals together to learn from top rated professors at Yale, Harvard, Stanford, Columbia and other prestigious universities. Chosen for their excellent teaching abilities as rated by their students, these great thinkers represent a wide variety of academic disciplines and share their knowledge in 60 minute, highly entertaining lectures. Offering the ability to learn the highlights of academic thought in world affairs, politics, history, science, art, and more; One Day University is a way to truly enjoy the thrill of learning without the pressures of tests and the high price tag of college tuition. Once reserved only for students who could attend the lectures in New York and other major cities, One Day University courses are now available to everyone from the comfort of their own homes in Kindle format.

    Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no.Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?

    It introduces the analysis of the key elements of language--sounds, words, structures and meanings, and provides a solid foundation in all of the essential topics. The third edition has been extensively revised to include new sections on important contemporary issues in language study, including language and culture, African American English, sign language, and slang. A comprehensive glossary provides useful explanations of technical terms, and each chapter contains a range of new study questions and research tasks, with suggested answers.

    This book can make you smarter.Mind Performance Hacks provides real-life tips and tools for overclocking your brain and becoming a better thinker. In the increasingly frenetic pace of today's information economy, managing your life requires hacking your brain. With this book, you'll cut through the clutter and tune up your brain intentionally, safely, and productively.Grounded in current research and theory, but offering practical solutions you can apply immediately, Mind Performance Hacks is filled with life hacks that teach you to:Use mnemonic tricks to remember numbers, names, dates, and other flotsam you need to recall. Put down your calculator and perform complex math in your head, with your fingers, or on the back of a napkin. Spark your creativity with innovative brainstorming methods. Use effective systems to capture new ideas before they get away. Communicate in creative new ways-even using artificial languages. Make better decisions by foreseeing problems and finding surprising solutions. Improve your mental fitness with cool tricks and games.While the hugely successful Mind Hacks showed you how your brain works, Mind Performance Hacks shows you how to make it work better.

    Social Skills: Simple Techniques to Manage Your Shyness, Improve Conversations, Develop Your Charisma and Make Friends In No Time is a pragmatic book written in a down-to-earth manner showing exactly how to develop your social skills. You can unlock your potentials by applying the tips shared in this book.In this book you will discover: Practical steps to help you overcome shyness How to boost your self-confidence Easy ways to influence and charm people Practical ways to keep your audience or listener engaged How to manage awkward social situations Conversation skills to make your interactions flow seamlessly If you are tired of vague tips on improving social skills, or if you have little or no improvement with the several other social skills books you have read in time past, this book will break the jinx. The methods in this book have been tested and they work, plain and simple.Get your copy today and learn how to put the magic back into your social interactions.

    Grace. Christian Counseling. How do these fit together? In Christian theology sin and grace are intrinsically interconnected. Teacher and counselor Mark McMinn believes that Christian counseling, then, must also take account of both human sin and God's grace. For both sin and grace are distorted whenever one is emphasized without the other. McMinn, noting his own tendencies and the temptation to stereotype different Christian approaches to counseling along this theological divide, aims to help all those preparing for or currently serving in the helping professions. Expounding the proper relationship of sin and grace, McMinn shows how the full truth of the Christian gospel works itself out in the functional, structural and relational domains of an integrative model of psychotherapy.