The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!


Doberman Dan - 2014
    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

Help! I'm a Manager: A practical guide to success as a first time people manager in professional services


Sue Willcock - 2016
    Years hunched over books and articles, writing essays late into the night on the science and art of your chosen profession. Through hard work and determination, alongside lots of experience, you’ve now become pretty good at it. So good in fact, that you have been asked to stop doing it all the time. You’ve been asked to manage a team.Now, you’ve got to assess people, develop them, write their appraisals and help them to help you, and the business you work for, deliver results.This is the book that will get you there fast.Authored by Sue Willcock, who with 25 years of experience in professional services, wrote this book with the busy professional in mind – easy to read and packed full of tips you can use straight away.Sue originally qualified as a Chartered Surveyor before moving into business management roles, including a period as a Partner at a Top 5 Construction Consultancy. For the last 10 years, Sue has worked as a people development consultant focusing on professional services, working with individuals, teams and organisations.

The A-Z of Amazon.co.uk FBA: A step-by-step guide to branding, sourcing and selling private-label FBA products on Amazon’s UK website


Ned Browne - 2016
    Put simply, FBA allows sellers to outsource their product storage and distribution to Amazon. FBA is giving rise to a new, post-eBay, entrepreneur: people who want to spend their time re-selling, designing, branding and marketing products. With FBA, you don’t have to worry about being hacked or setting up payment systems. There’s no more traipsing to the Post Office or worrying about being away when an order needs to be fulfilled. This gives you freedom too – you can run your FBA operation from anywhere in the world. All you need is access to the Internet. There are numerous books available on this subject, but this is the first to focus solely on Amazon.co.uk – that means UK case studies, pounds not dollars and UK/EU laws/rules. If you’re a seasoned FBAer, this book is probably not for you – although you will learn a few new things. However, if you’re thinking of entering this market or have less than a couple of years’ experience this guide should prove invaluable. This books covers the following topics: • Finding products that will sell. • Creating your own brand – branded products sell for a premium. • Importing goods from outside the EU. • Sourcing/buying products from overseas suppliers. • Registering as a seller on Amazon. • Listing FBA products on Amazon. • Getting your products to Amazon’s fulfilment centres. • Commodity codes, import duty and VAT. • Pricing your products. • How to get great customer reviews to boost sales. • The dark arts of Amazon SEO. • Selling as a Pro Merchant. • Product requiring prior approval by Amazon. • Promoting your products, including: o Amazon Sponsored Products advertising. o Facebook for business. o Amazon money-off promotions. o Amazon Launchpad. o Handmade at Amazon. • List on eBay, sell via FBA. • Returns and damaged stock. • Amazon Lending. • Rules and regulations – tedious but necessary. Amazon FBA is a moveable feast – things are changing every week. I have included my email address in the book and encourage readers to ask questions, make suggestion and point out any inaccuracies. Hopefully there won’t be too many of the latter! Enjoy and good luck. Ned Browne 15th July 2016.

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales


Matthew Paulson - 2015
    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success


Jeffrey Gitomer - 2007
    As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives. While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the reader has mastered the principles, Jeffrey goes one step further and challenges the reader not just to do what they say, but to "live" the principles. He offers simple steps to put (and keep) them in practice in every aspect of life.

The Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups


Mike Moyer - 2016
    Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the dynamic equity model popularized by the book Slicing Pie, a formula in use by entrepreneurs all over the world. The Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent and even credit. You will learn how to fairly allocate equity when people contribute and how to fairly recover equity when people leave the company.

Making Time


Bob Clagett - 2017
    Is it hard? Yes. Is it worth it? Absolutely. After 15 years stuck behind a desk in the software industry, Bob Clagett walked away from a well paying, stable job to make the things he was interested in and show the world how to make them too. His company, I Like To Make Stuff, started as a hobby but quickly grew into a passion project. In "Making Time", Bob recounts his history and build up to becoming a full time content creator, and shares his process, experiences and mistakes from his first two years of self employment. The book covers topics from income streams to emotional exhaustion as well as Bob's thoughts on purpose and responsibility.

Skip the Flip: Secrets the 1% Know About Real Estate Investing


Hayden Crabtree - 2020
    

Kaching: How to Run an Online Business That Pays and Pays


Joel Comm - 2010
    Here he shares his five primary methods of making money online.

Grace Over Grind: How Grace Will Take Your Business Where Grinding Can't


Shae Bynes - 2017
    In the Kingdom of God, it is an inferior substitute for working by the supernatural power of God's grace. The purpose of Grace Over Grind is to challenge you, shift your thinking, and transform the way that you work so that you can glorify God and experience immeasurably more than you could ask or imagine in your business. With the same relatable teaching style and storytelling used in The Kingdom Driven Entrepreneur: Doing Business God's Way and Encountering God: A Devotional of the Kingdom Driven Entrepreneur, Shae Bynes provides scripture, testimonies, and application exercises to help you on your journey to receive God's best and have a greater Kingdom impact in your sphere of influence.

Breakdown: The Inside Story of the Rise and Fall of Heenan Blaikie


Norman Bacal - 2017
    When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together?This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision.Normal0falsefalsefalseEN-USJAX-NONE<!--StartFragment--><!--EndFragment--><!--EndFragment-->

Steve Jobs: His Own Words and Wisdom (Steve Jobs Biography)


Steve Jobs - 2011
    Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. ... Stay hungry. Stay foolish."DESCRIPTIONA remarkable collection of quotations by one of the most influential visionaries of our time. Given up for adoption by his biological parents, and never having graduated from university, Steve Jobs subsequently became the most admired businessperson of his generation. A man who invented or revolutionized five major global industries (personal computer, music, film, mobile phone, and tablet computers), Steve Jobs was a brilliant, enigmatic, and flawed individual, whose personal contradictions were often overshadowed by his public persona.For the first time, his own words have been collected and edited by the Cupertino Silicon Valley Press in a special exclusive Kindle Edition.TABLE OF CONTENTSABILITY TO CHANGEACCEPTANCEADJUSTING WITH DIFFICULTIESADOBE FLASH MISTAKEANDROIDANTI-PORN APPSAPPLE INNOVATIONAPPLE LEGACYAPPLE SUPREMACYAPPLE'S BUSINESS STRATEGIESAPPLE'S DOWNFALLAPPRECIATIONAPPRECIATION OF LIFEBEING THE BESTBEING FRANKBEING UBIQUITOUSBEST FOR APPLEBETTER EXPERIENCEBORROWING IDEASBUILDING THE BESTBUSINESS IDEASBUSINESS SUCCESS IDEASBUSINESS TRANSITIONSBUYING MUSICCALLIGRAPHYCHALLENGE TO MICROSOFTCHANGECOMMUNICATING WITH FEELINGCOMPETITIONCOMPUTER AS SERVANT, GUIDE, AND AGENTCOMPUTER EFFICIENCYCOMPUTER LITERACYCOMPUTERSCONFIDENCE IN APPLE AS A COMPANYCONSUMERS AS THE USERCONTENTMENT AND ADVENTURECOOPERATIONCOURAGECREATING SOFTWARECREATIVITYCUSTOMER SATISFACTIONDEATHDESIGNING PRODUCTSDESKTOP METAPHORDETERMINATIONDISCIPLINEDISNEY'S SEQUELSDOING GREAT WORKDOING SOMETHING INSANELY GREATDROPPING OUTEDUCATIONEFFICIENCY THROUGH PROCESSEMPLOYMENTENCOURAGEMENTENTHUSIASMEXCELLENCEEXPOSUREFAITH IN PEOPLEFAITHFAMILY RELATIONSHIPFEDEX PACKAGE-TRACKING SYSTEMFOCUSFOLLOWING YOUR INSTINCTSFRIENDSHIPFUTURE PRODUCTSGETTING OLDGLOBAL ISSUESGOOD CONTENTGOOGLE RIVALRYHARD WORKH

Why CEOs Fail: The 11 Behaviors That Can Derail Your Climb to the Top--And How to Manage Them


David L. Dotlich - 2003
    Dotlich and Peter C. Cairo describe the most common characteristics of derailed top executives and how you can avoid them:Arrogance--you think that you're right, and everyone else is wrong.Melodrama--you need to be the center of attention.Volatility--you're subject to mood swings.Excessive Caution--you're afraid to make decisions.Habitual Distrust--you focus on the negatives.Aloofness --you're disengaged and disconnected. Mischievousness--you believe that rules are made to be broken.Eccentricity--you try to be different just for the sake of it.Passive Resistance--what you say is not what you really believe.Perfectionism--you get the little things right and the big things wrong.Eagerness to Please--you try to win the popularity contest.

Make It Happen: Live your best life


Michelle Bridges - 2016
    Whether you want to get a new job, find a partner, lose weight or buy a house, she'll help you break down the barriers that block the path to reaching your goals. Michelle is a champion of change, encouraging small positive actions every day that empower you to be the best version of yourself. 'When you know what it is that you are destined to do and you start planning for it, acting on it, believing in it, living it, pursuing it with gritted-teeth, clenched-butt determination, making sacrifices for it and backing yourself all the way, your future changes. Nothing is ever the same again.'