Corporate Communication: A Guide to Theory and Practice
Joep P. Cornelissen - 2008
The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ -
Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA
`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′
- Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels
A Course in Game Theory
Martin J. Osborne - 1994
The authors provide precise definitions and full proofs of results, sacrificing generalities and limiting the scope of the material in order to do so. The text is organized in four parts: strategic games, extensive games with perfect information, extensive games with imperfect information, and coalitional games. It includes over 100 exercises. Solution ManualTable of Contents, Errata, and more...
Numerical Recipes in C: The Art of Scientific Computing
William H. Press - 1988
In a self-contained manner it proceeds from mathematical and theoretical considerations to actual practical computer routines. With over 100 new routines bringing the total to well over 300, plus upgraded versions of the original routines, the new edition remains the most practical, comprehensive handbook of scientific computing available today.
OpenIntro Statistics
David M. Diez - 2012
Our inaugural effort is OpenIntro Statistics. Probability is optional, inference is key, and we feature real data whenever possible. Files for the entire book are freely available at openintro.org, and anybody can purchase a paperback copy from amazon.com for under $10.The future for OpenIntro depends on the involvement and enthusiasm of our community. Visit our website, openintro.org. We provide free course management tools, including an online question bank, utilities for creating course quizzes, and many other helpful resources.CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.Can’t find it here? Search Amazon.com Search: All Products Apparel & AccessoriesBabyBeautyBooksCamera & PhotoCell Phones & ServiceClassical MusicComputersComputer & Video GamesDVDElectronicsGourmet FoodHome & GardenMiscellaneousHealth & Personal CareJewelry & WatchesKitchen & HousewaresMagazine SubscriptionsMusicMusical InstrumentsSoftwareSports & OutdoorsTools & HardwareToys & GamesVHS Keywords:
Complex Variables and Applications
James Ward Brown - 1960
It uses examples and exercise sets, with clear explanations of problem-solving techniqes and material on the further theory of functions.
Probability And Statistics For Engineers And Scientists
Ronald E. Walpole - 1978
Offers extensively updated coverage, new problem sets, and chapter-ending material to enhance the book’s relevance to today’s engineers and scientists. Includes new problem sets demonstrating updated applications to engineering as well as biological, physical, and computer science. Emphasizes key ideas as well as the risks and hazards associated with practical application of the material. Includes new material on topics including: difference between discrete and continuous measurements; binary data; quartiles; importance of experimental design; “dummy” variables; rules for expectations and variances of linear functions; Poisson distribution; Weibull and lognormal distributions; central limit theorem, and data plotting. Introduces Bayesian statistics, including its applications to many fields. For those interested in learning more about probability and statistics.
Linear Algebra
Kenneth M. Hoffman - 1971
Linear Equations; Vector Spaces; Linear Transformations; Polynomials; Determinants; Elementary canonical Forms; Rational and Jordan Forms; Inner Product Spaces; Operators on Inner Product Spaces; Bilinear Forms For all readers interested in linear algebra.
Applied Multivariate Statistical Analysis
Richard A. Johnson - 1982
of Wisconsin-Madison) and Wichern (Texas A&M U.) present the newest edition of this college text on the statistical methods for describing and analyzing multivariate data, designed for students who have taken two or more statistics courses. The fifth edition includes the addition of seve
Organic Chemistry
Francis A. Carey - 2007
This best-selling text gives students a solid understanding of organic chemistry by stressing how fundamental reaction mechanisms function and reactions occur. With the addition of handwritten solutions, new cutting-edge molecular illustrations, updated spectroscopy coverage, seamless integration of molecular modeling exercises, and state-of-the-art multimedia tools, the 7th edition of Organic Chemistry clearly offers the most up-to-date approach to the study of organic chemistry.
The Real World: An Introduction to Sociology
Kerry O. Ferris - 2008
With a clever mix of popular culture, everyday life, and extensive student activities, The Real World fully realizes sociology's unique ability to stimulate students intellectually as well as resonate with them personally.
A History of Mathematics
Carl B. Boyer - 1968
The material is arranged chronologically beginning with archaic origins and covers Egyptian, Mesopotamian, Greek, Chinese, Indian, Arabic and European contributions done to the nineteenth century and present day. There are revised references and bibliographies and revised and expanded chapters on the nineteeth and twentieth centuries.
Manufacturing Engineering and Technology
Serope Kalpakjian - 2000
Manufacturing Engineering and Technology describes both time-tested and modern methods of manufacturing engineering materials, and sets the standard for introducing readers to the scope and variety of manufacturing processes.
Strategic Management: Text and Cases
Gregory G. Dess - 1995
The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
Principles of Economics
Karl E. Case - 1988
These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).
Options, Futures and Other Derivatives
John C. Hull
Changes in the fifth edition include: A new chapter on credit derivatives (Chapter 21). New! Business Snapshots highlight real-world situations and relevant issues. The first six chapters have been -reorganized to better meet the needs of students and .instructors. A new release of the Excel-based software, DerivaGem, is included with each text. A useful Solutions Manual/Study Guide, which includes the worked-out answers to the "Questions and Problems" sections of each chapter, can be purchased separately (ISBN: 0-13-144570-7).