He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

    "The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Challenged in school and growing up in a struggling family, Halle looked like every other kid who would leave high school in the 1940s and disappear into a factory.Instead, Halle created one of America’s most respected companies, rose to join the Forbes magazine list of the four hundred richest Americans and serve as the role model for the ordinary Joes who seek out success at Discount Tire Company.Six Tires, No Plan maps Halle’s journey out of poverty and failure and reveals the deceptively simple values that drive success for him, his company and thousands of employees. Key among those principles is Halle’s commitment to passing on his good fortune to the thousands of employees who serve his customers every day. This is Halle’s true passion, and paying it forward to the ordinary guy is a cornerstone of Discount Tire’s ongoing success.Avoiding the spotlight, crediting his employees for the success of the company, Halle demonstrates the incredible power of perseverance and fundamental values to create long-term success. His journey offers a roadmap worth following in both career and life.

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    This text provides the theory you need with the practice you want. With its exciting integration of the Harley-Davidson company theme, this text continues to provide a solid, enduring foundation of the tools of modern theory in practice while at the same time developing the logic behind their use. This text uses 10 Principles of Finance as a unifying framework to tie the major concepts of the book together.

    Ed Bolian’s memoir recounts his path from a conversation in high school with Cannonball Run founder, Brock Yates to setting the fastest time ever for driving from New York to Los Angeles. The journey explores goal setting, criminal psychology, and spirituality in the pursuit of finding your true purpose and using what makes you unique to achieve something extraordinary.

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.

    Jon C. Thompson presents the latest data in thoroughly updated diagnostic and treatment algorithms for all conditions while preserving the popular at-a-glance table format from the previous edition. You'll get even more art from the Netter Collection as well as new radiologic images that visually demonstrate the key clinical correlations and applications of anatomical imaging. For a fast, memorable review of orthopaedic anatomy, this is a must-have.Maintains the popular at-a-glance table format that makes finding essential information quick and convenient.Contains useful clinical information on disorders, trauma, history, physical exam, radiology, surgical approaches, and minor procedures in every chapter.Lists key information on bones, joints, muscles, and nerves in tables correlate to each Netter image.Highlights key material in different colors-pearls in green and warnings in red-for easy reference. Features both plain film and advanced radiographic (CT and MRI) images, along with cross-sectional anatomic plates for an even more thorough visual representation of the material.Includes additional common surgical approaches to give you a broader understanding of techniques.Incorporates reorganized Complicated Arthology tables for large joints, such as the shoulder, knee, and hip, for increased clarity and to incorporate new artwork and additional clinical correlations.Reflects new data and current diagnostic and treatment techniques through updates to the Disorders and Fractures sections and the Physical Exam and Anatomic tables in each chapter.Presents the very latest developments in the field through thoroughly updated diagnostic and treatment algorithms for all clinical conditions.

    The See and Say pronunciation system makes pronouncing unfamiliar terms easy. Because word parts are integral to learning medical terminology, mastery of these "building blocks" is emphasized in every chapter. Organized by body system, chapters begin with an overview of the structures and functions of that system so you can relate these to the specialists, pathology, diagnostic, and treatment procedures that follow. Learning Exercises in each chapter offer a variety of formats that require written answers. Writing terms reinforces learning and provides practice to help master spelling and enhance comprehension.

    Sullivan Elin M. Wicks C. Patrick Koelling   A succinct job description for an engineer consists of just two words: problem solver. Broadly speaking, engineers use knowledge to find new ways of doing things economically. Engineering design solutions do not exist in a vacuum, but within the context of a business opportunity. Truly, every problem has multiple solutions, so the question is, “How does one rationally select the design solution with the most favorable economic result?” The answer to this question can also be put forth in two words: engineering economy. This field of engineering provides a systematic framework for evaluating the economic aspects of competing design solutions. Just as engineers model the stress on a support column or the thermodynamic properties of a steam turbine, they must also model the economic impact of their engineering recommendations. Engineering economy is the subject of this textbook.   Highlights of Engineering Economy, Fourteenth Edition: ×           Fifty percent of end-of-chapter problems are new or revised. ×           A bank of algorithmically generated test questions is available to adopting instructors. ×           Fundamentals of Engineering (FE) exam-style questions are included among the end-of-chapter problem sets. ×           Spreadsheet models are integratedthroughout. ×           An appendix on the basics of accounting is included in Chapter 2. ×           Chapter 3 on Cost Estimation appears early in the book. ×           An appendix on techniques for using Excel in engineering economy is available for reference. ×           Numerous comprehensive examples and case studies appear throughout the book. ×           Extended learning exercises appear in most chapters. ×           Personal finance problems are featured in most chapters. ×           Many pointers to relevant Web sites are provided.   ISBN-13: 978-0-13-614297-3 ISBN-10: 0-13-614297-4

    Flip Your Future is for anyone wanting to break free from the nine to five and live the life of their dreams. Whether you're new or experienced in real estate investing, Flip Your Future will teach you everything you need to know about flipping houses to ensure maximum profitability—and security for your future.

    They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

    Edited by ETS, the people who make the test! Find out all about the new TOEFL Internet-based test; Get over 500 real TOEFL questiond and essay topics

    We also bring you over 200 practice questions in the book and exclusive free access to 4 practice exams and expert advice online. Of course, you'll also get all the test-prep techniques you expect from The Princeton Review. In Cracking the GMAT, we'll teach you how to think like the test writers and ·Solve complex sentence correction problems by recognizing key errors·Crack tough data sufficiency questions using simple techniques·Practice online with full-length tests, lessons, and drills ·Get the most out of your prep time with the study plan that's right for youWe give you plenty of practice problems to help you master our proven techniques. Our practice questions are just like those you'll see on the real GMAT--but with detailed answers and explanations for every question.