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Biology [With MasteringBiology]
Neil A. Campbell - 2007
The book's hallmark values-accuracy, currency, and passion for teaching and learning-have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from "BIOLOGY's"clear explanations, carefully crafted artwork, and student-friendly narrative style.Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment, Carbon and the Molecular Diversity of Life, The Structure and Function of Large Biological Molecules, A Tour of the Cell, Membrane Structure and Function, An Introduction to Metabolism, Cellular Respiration: Harvesting Chemical Energy, Photosynthesis, Cell Communication, The Cell Cycle, Meiosis and Sexual Life Cycles, Mendel and the Gene Idea, The Chromosomal Basis of Inheritance, The Molecular Basis of Inheritance, From Gene to Protein, Control of Gene Expression, Viruses, Biotechnology, Genomes and Their Evolution, Descent with Modification: A Darwinian View of Life, The Evolution of Populations, The Origin of Species, The History of Life on Earth, Phylogeny and the Tree of Life, Bacteria and Archaea, Protists, Plant Diversity I: How Plants Colonized Land, Plant Diversity II: The Evolution of Seed Plants, Fungi, An Introduction to Animal Diversity, Invertebrates, Vertebrates, Plant Structure, Growth, and Development, Transport in Vascular Plants, Soil and Plant Nutrition, Angiosperm Reproduction and Biotechnology, Plant Responses to Internal and External Signals, Basic Principles of Animal Form and Function, Animal Nutrition, Circulation and Gas Exchange, The Immune System, Osmoregulation and Excretion, Hormones and the Endocrine System, Animal Reproduction, Animal Development, Neurons, Synapses, and Signaling, Nervous Systems, Sensory and Motor Mechanisms, Animal Behavior, An Introduction to Ecology and the Biosphere, Population Ecology, Community Ecology, Ecosystems, Conservation Biology and Restoration Ecology.For readers interested in learning the basics of Biology.
Strategic Management: Text and Cases
Gregory G. Dess - 1995
The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues
Henry R. Cheeseman - 1992
Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.
Media and Culture: An Introduction to Mass Communication
Richard Campbell - 1997
While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
M: Marketing
Dhruv Grewal - 2007
This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
Prescott, Harley, Klein's Microbiology
Joanne Willey - 2007
Because of this balance, the Seventh Edition of Microbiology is appropriate for microbiology majors and mixed majors courses. The new authors have focused on readability, artwork, and the integration of several key themes (including evolution, ecology and diversity) throughout the text, making an already superior text even better.
Disciple Making Is . . .: How to Live the Great Commission with Passion and Confidence
Dave Earley - 2013
stands as one of the most thorough books yet offered regarding how to make disciples. In thirty brief, hard-hitting but easily accessible chapters, the entire scope of disciple making is presented in a way that will inspire and inform the reader to obey the Great Commission with great passion.Grounded on a solid biblical foundation, authors Dave Earley and Rod Dempsey -- both veterans of one-on-one, collegiate, small group, and local church discipleship -- share their practical insights on how to best reproduce reproducers of Christ’s message.Each compelling entry is set up to finish the sentence that begins with the book’s title. For example, Disciple Making Is . . . "Embracing the Cross," "Forsaking All to Follow Jesus," "Living on Mission," "Launching an Unstoppable Force," "Mentoring Disciples as Jesus Did," "Multiplying Disciple-Makers as Paul Did," "Creating a Healthy Church," and more.
Deep Waters: Courage, Character and the Lake Timiskaming Canoeing Tragedy
James Raffan - 2003
James Raffan is that rare author, proving with Deep Waters that he is a masterful storyteller who has not only penned a story that is by turns harrowing and poignant, but is also a powerful investigative work that sensitively explores the nature of courage, risk and loss. On the morning of June 11, 1978, 27 boys and four leaders from St. John’s School in Ontario set out on a canoeing expedition on Lake Timiskaming. By the end of the day, 12 boys and one leader were dead, with all four canoes overturned and floating aimlessly in the wind. This tragedy, which was first deemed to be an “accident,” was actually, as James Raffan explains, a shocking tale of a school’s survival philosophy gone terribly wrong, unsafe canoes and equipment, and a total lack of emergency preparedness training. Deep Waters is a remarkable story of endurance, courage and unspeakable pain, a book that also explores the nature of risk-taking and the resilience of the human spirit.
Services Marketing: Integrating Customer Focus Across the Firm
Valarie A. Zeithaml - 1902
Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.
Myers' Psychology for AP*
David G. Myers - 2010
Myers introduce this new text here.Watch instructor video reviews here.David G. Myers is best known for his top-selling college psychology texts, used successfully across North America in thousands of AP* courses. As effective as Myers’ college texts have been for the AP* course, we believe his new text will be even better, because Myers’ Psychology for AP* has been written especially for the AP* course!
Criminal Law
Joel Samaha - 2007
With a balanced blend of case excerpts and author commentary, Samaha guides you as you hone your critical thinking and legal analysis skills. You'll see the principles, defenses, and elements of crime at work as you progress through the book-and you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons property, society, and crimes against the state. Featuring the latest topics and court cases, as well as many study tools to help you do well in this course, Samaha's CRIMINAL LAW is a text you will want to keep as a valuable reference even after you graduate and begin your career in the criminal justice field of your choosing.
From the Graveyard of the Arousal Industry
Justin Pearson - 2010
There, he fell in with a subculture of young musicians playing some of the most original and brutal music in the world. Turns out the chaos of Pearson’s bands — The Locust, Swing Kids, and Some Girls — is nothing compared to the madness of his life.An icon of the West Coast noise and punk scene, Pearson managed to arrive at adulthood by outsmarting skinheads and dodging equally threatening violence at home. Once there, the struggle continued, with Pearson getting beat up on Jerry Springer and, on more than one occasion, chased out of town by ferociously angry audiences.From the Graveyard of the Arousal Industry is the outrageously candid story of Pearson’s life. In loving, meticulous detail, Pearson gives readers the dirt behind each rivalry, riff, and lineup change.
Fundamentals of Nursing: The Art and Science of Nursing Care
Carol R. Taylor
The book's holistic perspective shows students how nursing care involves more than performing procedures. With a case-based approach to learning, the book offers numerous examples and opportunities for students to think critically. The Seventh Edition includes new features highlighting clinical questions and research, nursing advocacy, and health literacy, and also includes new information related to electronic medical records and documentation. With this textbook you'll find an integrated, cohesive, and student-focused suite of multimedia products to appeal to all types of learners, including a bound-in DVD-ROM and a companion website.
Basics of Social Research: Qualitative and Quantitative Approaches
W. Lawrence Neuman - 2003
This text teaches students to be a better consumer of research results, understand how the research enterprise works, and prepares them to conduct small research projects. Upon completing this text, students will be aware of what research can and cannot do, and why properly conducted research is important. Using clear, accessible language and examples from real research, this discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches. Briefer, paperback text, adapted from Neuman's Social Research Methods, Sixth Edition.
Understanding and Using English Grammar: Workbook
Betty Schrampfer Azar - 1992
Some of the new features are:
Innovative warm-up exercises that precede the grammar charts and introduce points to be taught
Structure-based listening exercises ranging from casual speech to academic content
Academic readings that highlight the targeted grammar structures
Greatly expanded speaking practice with extensive pair, group and class work
Corpus-informed syllabus that reflects the discourse patterns of spoken and written English
Audio CDs and listening script in the back of the Student Book
The program components include the Student Book (Full Edition and Volume A and Volume B), Workbook (Full Edition and Volume A and Volume B), Chartbook, Teacher's Guide, and Test Bank. Click on "Course-Specific Resources" on the left for more details.For an online workbook, see Understanding and Using English Grammar Interactive.