Book picks similar to
Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt
marketing
business
non-fiction
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Full Out: Lessons in Life and Leadership from America's Favorite Coach
Monica Aldama - 2022
Her uncompromising brand of discipline and consistency goes far beyond the mat—showing how the principles of building a winning team apply to personal goals, the corporate world, parenting, and all aspects of life.There’s a lot of talk these days about shortcuts and life hacks, but what really counts is commitment and integrity, helping your friends, and improving with your teammates. Coach Monica shares deeply personal stories of triumph and tragedy—from divorce and remarriage to her husband, her challenges as a young mother working more than full time, and her strenuous weeks on Dancing with the Stars. She shares surprising behind-the-scenes moments from the Cheer docuseries, and insights gleaned from more than two decades of pushing students to succeed. A true force and inspiration who has captured hearts around the world, Coach Monica will show you how to take command of your talent, make the most of your potential, and find your drive to win.
You Had Me at "Hello, World": Mentoring Sessions with Industry Leaders at Microsoft, Facebook, Google, Amazon, Zynga and more!
Dona Sarkar - 2015
Instead they shared with me their "career acumen" secrets, things they wished they had learned at school, but instead have had to learn the hard way..through years of experience. In this book, you will hear these leaders' secrets around: -Finding and using your superpowers , the qualities that make you completely unique and memorable - A script for how to negotiate your salary (in a non-aggressive way) and influence your managers and peers from day one - How to do that infamous "networking" thing everyone talks about, especially if you're not a networking event kind of person - How to have professional presence that sets you apart from everyone else - How to hit the ground running in the first 100 days and be the "rockstar" employee everyone talks about and wishes they could hire more of I've had all kinds of adventures during my 10 years of engineering at Microsoft but my absolute favorite thing has been building relationships, speaking to, and mentoring people (both in and out of the tech industry) on how to achieve their career goals while still being themselves. When I interviewed 25 tech leaders for advice on the questions I get over and over, I wanted to share it with more than just my mentees. This book is full of practical, do-today things as well as "scripts" and email templates that we have all actually used. Read the book and let's talk. I love reaching and meeting new people and you can now consider me “in your network” and I hope I can do the same for you. My best always, Dona
Sponge: Leadership Lessons I Learnt From My Clients
Ambi Parameswaran - 2018
A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.
A Reason for Hope
Kristin von Kreisler - 2021
On San Julian Island, across Puget Sound from Seattle, Tessa Jordan works as a bookmobile librarian, recommending books and poems to her patrons. In her spare time, she cares for a colony of feral cats. But Tessa’s simple, satisfying life is shockingly upended after she meets Nick Payne, a respected community leader, and he invites her to dinner. Far from a pleasant first date, Tessa’s evening with Nick leaves her feeling confused and upset. After deep soul-searching, she decides to step forward and accuse him of assault. Her distress grows when local prosecutor Will Armstrong declines to pursue her case, citing lack of evidence. Her main solace is Hope, a courthouse dog, trained to comfort victims through the difficult judicial process. As she lays her head in Tessa’s lap, her gentle brown eyes seem to say, Don’t worry. Everything will be all right. Will, who is Hope’s primary handler, longs to get justice for Tessa, yet knows how rocky the path will be. It’s Hope who, true to her name, shines a bright ray through the darkness. With Hope by their side, Will and Tessa find surprising strength in each other as they learn just how resilient a heart—whether human or canine—can be.
Living Fully: Dare to Step into Your Most Vibrant Life
Mallory Ervin - 2022
But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey--from achievement and accolades to devastating, never-before-shared lows--guided her and led her to a deeply fulfilling life.In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a "just fine" existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory encourages readers to:- stop returning to a "just getting by" mentality- shift perspective so blessings don't become burdens- remember that life's curveballs don't have to knock you off your feet- identify your passions and get back to your truest self- slow down and enjoy the extraordinary in the everyday moments- quiet the voice of fear- get clear on the life you want"I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all, " Mallory says. "I want you to wake up and stay awake."For anyone hungry for a richer life, or tired of coasting through life in a "cruise control" mindset, Living Fully is the ultimate invitation to embrace abundance and joy--and not look back!
The 24-Carrot Manager
Adrian Gostick - 2002
Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.
Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget
Aashish Chopra - 2019
Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.
Rules for Modern Life: A Connoisseur's Survival Guide
David Tang - 2016
Around every corner lies a potential faux pas waiting to happen. But if you've ever struggled for the right response to an unwelcome gift or floundered for conversation at the dinner party from hell, fear not: help is at hand.In Rules for Modern Life, Sir David Tang, resident agony uncle at the Financial Times, delivers a satirical masterclass in navigating the social niceties of modern life. Whether you're unsure of the etiquette of doggy bags or wondering whether a massage room in your second home would be de trop, Sir David has the answer to all your social anxieties - and much more besides.
Lean B2B: Build Products Businesses Want
Étienne Garbugli - 2014
It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefsLean B2B helps entrepreneurs and innovators quickly find traction in the enterprise.Used by thousands around the world and packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help entrepreneurs and innovators focus on the right things each step of the way, leaving as little as possible to luck.The book helps:• Assess the market potential of opportunities to find the right opportunity for your team• Find early adopters, quickly establish credibility and convince business stakeholders to work with you• Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision• Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit• Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation« The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze« Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » – Jonathan Gebauer, Founder, exploreB2B« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies« Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen... literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur« The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » – Paul Gillin, Co-Author, Social Marketing to the Business Customer
The Power of Thank You: Discover the Joy of Gratitude
Joyce Meyer - 2022
You can choose to have a thankful attitude and live each moment full of joy, simply because God is good. In The Power of Thank You, renowned Bible teacher and #1 New York Times bestselling author Joyce Meyer encourages us to take a look at ourselves and the importance of being thankful. Living life with a heart of gratitude for who God is and what He has done lifts your burdens and allows you to see everything in a different light. Regularly giving thanks to God not only helps you fully realize how He’s working in your life, it gives you a new perspective—your mind is renewed, your attitude is improved, and you're filled with joy. Things will certainly happen to you that don’t seem fair, and it’s much easier to make excuses and feel sorry for yourself. Keep saying, “I trust You, God, and I believe You will work it all out for my good.” If you find The Power of Thank You in every situation, truly believing that God is working everything out for your good, you will end up with the victory every single time.
Ragged: Spiritual Disciplines for the Spiritually Exhausted
Gretchen Ronnevik - 2021
In Ragged, Gretchen Ronnevik aims to reclaim spiritual disciplines as good gifts given by our good Father instead of heavy burdens of performance carried by the Christian.
High Trust Selling: Make More Money in Less Time with Less Stress
Todd Duncan - 2000
What Todd Duncan has learned in his twenty-two years of sales is the polar opposite: When you discover how to connect who you are and what you are about in your selling career, the results will be phenomenal and long-lasting.No matter what industry you work in or what type of sales position you hold, adopting the practical principles in High Trust Selling will open the door to a new way of thinking and a life beyond your wildest expectations.“Long-term sales success happens when high trust exists—when you are a trustworthy salesperson running a trustworthy sales business, and when it’s clear to your clients that you are a person of integrity who will not only do what you say but who also has the means to deliver.” —Todd Duncan
Dark Secret: The Complete Story: The True Account of What Happened to Little Alex Suleski
Nyssa Rebecca Corbin - 2018
From military stationed at the nearby base to the local police department and many civilian residents who never even knew the girl or her family - the effort put forth to find her is immense. But, when the FBI get involved, the missing girl's case takes a different turn. Only three people know what really happened to the little girl. Will any of them talk? Will there ever be justice for little Alex Suleski? Includes a first hand account from a witness to the entire case, as well as court transcripts and wire tape transcriptions. * Updated version with the latest information on the case. (2018)
The Soul of a Team: A Modern-Day Fable for Winning Teamwork
Tony Dungy - 2019
Whether at work, school, church, or home, virtually everyone is part of a team—and when they work well, teams can accomplish more than individuals working by themselves.But not all teams are created equal. When a team isn’t functioning well, individual strengths can be undermined and weaknesses accentuated, making the work environment a terrible place to be. So what does a truly effective team environment look like, and how can you create one within your own organization?As a former Super Bowl–winning coach, Tony Dungy is an expert at building and bringing out the best in a team. Drawing on his experiences from years of coaching and working with other leaders, this football fable lays out four essential principles practiced by truly effective teams. Telling the story of a fictional NFL team looking for a turnaround, The Soul of a Team not only identifies some of the most common issues that hold a team back but also lays out a game plan for winning teamwork. Whether you aspire to be a better leader or a stronger team player, The Soul of a Team will show you how to contribute to a stronger, healthier, more productive team destined for success.
Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life)
Bedros Keuilian - 2018
. ."
"There's no way . . ."
"It's impossible . . ."
Enough. Get off your ass make your "someday" goals a priority—today.
After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.