Book on financial advice

    It is written in a conversational tone, doesn't take itself too seriously, and avoids extraneous fluff."- Eric Ries, Author & Creator of the Lean Startup methodology"Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs."- Dan Martell, Founder of Flowtown, angel investorCustomer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway."Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant & Patrick for writing this helpful book. "- Dave Chapman, Deputy Head of the Department of Management Science and Innovation at UCL (University College London)"Love it! Required reading for all NYU entrepreneurs."- Frank Rimalovski, Managing Director of NYU Innovation Venture FundThis book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    Three foundational chapters form the basis of the entire book: experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next fifteen chapters--building on that foundation--each answer a single question, starting with the role of expertise in a developed society, how important it is for experts to love the hard work required to hone their expertise, and how to see all that in the context of their own purpose in the world. We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this book was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise, and conversely the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches, and is written for experts in the trenches. Following the three foundational chapters (A, B, C) that open the book, there are fifteen chapters that build on that: The Role of Expertise in a Developed Society; The Interplay Between Expertise and Fulfillment; The Why for Your Entrepreneurial Expertise; Combining Expertise and Entrepreneurship; The Relevance and Sustainability of Expertise; Positioning Mistakes and Why We Make Them; Practicing Expertise Within a Broader Context; Distinguishing Between Vertical and Horizontal Expertise; Principles for the Less Exchangeable Positioning of Expertise; Distinguishing Expertise from Implementation; Five Early Tests for the Positioning of Your Expertise; Demonstrating Expertise; Not Demonstrating Expertise; How Expertise Unfolds: A Recap; and The Long Game: Maintaining Relevant Expertise. The book is fully illustrated in color, is a hardback (case bound), and has a full-color dust jacket.

    The "fail fast, fail cheap, fail happy" mantra of this book commits to promoting work-life balance and the ability to look beyond and laugh at the startup life vicissitudes in order to achieve long-term entrepreneurial success.Get ready for Secret to Startup Failure to:● Get over a less-than-successful launch day ● Pick a co-founder who provides politics-free companionship● Interpret productivity from the garbage can● Have an investor call on St. Patrick's Day ● ... and more Startup life is long, so fail where you should, and laugh when you can.