Book picks similar to
Digital Marketing Fundamentals: From Strategy to Roi by Marjolein Visser
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The Good Listener
James E. Sullivan - 2000
Readers learn the effects that their listening has on others and insight into the effects that the listening skills of others have upon them.
The Practical Skeptic: Core Concepts in Sociology
Lisa J. McIntyre - 1998
This title enables students to grasp key sociological concepts and learn the useful lesson that there is much that goes on in the social world that escapes the sociologically untrained eye.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Simon Kingsnorth - 2016
Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
Social Work ASWB Masters Exam Guide
Dawn Apgar - 2015
Written by a prominent social work leader and trainer for social work licensing exams in the U.S., this guide is based on years of time-tested exam prep workshops conducted by the author. It mirrors the ASWB Masters’ "Knowledge, Skills, and Abilities” upon which the exam is based, as well as incorporates information from the DSM-5, which will be included in the exam starting in mid-2015. The guide is comprehensive yet focuses on the material most likely to be included on the exam, so that students can prioritize information as they study. A self-assessment section helps readers identify their strengths and weaknesses before they tackle the material. The author shares her extensive knowledge of the exam by providing useful test-taking strategies and tips for overcoming test anxiety. The 170-question practice test at the end of the guide (with explanations of the correct answers) mirrors the actual exam in both length and structure. Information covered includes human development, diversity, abuse and neglect, assessment and intervention planning, direct and indirect (micro and macro) practice, and professional values and ethics. This book will be a valuable asset for students and aspiring social workers throughout the U.S. and Canada. Key Features: Developed by a highly respected educator of social work licensure candidates Covers all the content areas on the examination, as well as new content added in 2015 Begins with a self-assessment section to help identify areas of strength and weakness Offers a wealth of test-taking tips and strategies to foster exam confidence Includes a practice test (with explanations of the correct answers) that mirrors the exam ASWB is a registered service mark of the Association of Social Work Boards, which neither sponsors nor endorses this product.
Side by Side: Student Book 2
Steven J. Molinsky - 2001
Molinsky and Bill Bliss, is a dynamic, all-skills program that integrates conversation practice, reading, writing, and listening -- all in a light-hearted, fun, and easy-to-use format that has been embraced by students and teachers worldwide. This four-level program promotes native communication between students ... practicing speaking together "side by side." Features of the Third Edition
Vocabulary Preview sections in every chapter introduce key words in a lively picture dictionary format.
"How to Say It " lessons highlight communication strategies.
Pronunciation exercises provide models for practicing authentic pronunciation, stress, and intonation.
"Side by Side Gazette" "magazine-style" pages offer feature articles, fact files, vocabulary expansion, cross-cultural topics through photos, authentic listening activities, e-mail exchanges, and humorous cartoons for role-playing.
All-new illustrations are lively, light-hearted, and richly detailed to offer students language practice that is contextualized and fun.
The core components include Student Books, Teacher's Guides, Activity Workbooks, Activity & Test Prep Workbooks, Communication Games and Activity Masters, audio programs, combined split editions (Student Book and Workbook lessons combined), a testing program, and picture cards.
Build a Career in Data Science
Emily Robinson - 2020
Industry experts Jacqueline Nolis and Emily Robinson lay out the soft skills you’ll need alongside your technical know-how in order to succeed in the field. Following their clear and simple instructions you’ll craft a resume that hiring managers will love, learn how to ace your interview, and ensure you hit the ground running in your first months at your new job. Once you’ve gotten your foot in the door, learn to thrive as a data scientist by handling high expectations, dealing with stakeholders, and managing failures. Finally, you’ll look towards the future and learn about how to join the broader data science community, leaving a job gracefully, and plotting your career path. With this book by your side you’ll have everything you need to ensure a rewarding and productive role in data science.
Global Marketing
Warren J. Keegan - 1999
Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.
The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know
Parul Agrawal - 2019
#2 gives us shortcuts to help us get results in a short span of time.
The book that you are holding in your hands right now is for people who want to sprint on the second path.
The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world!
Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.
But they are not secrets anymore.
This book is for you if you want to learn about:
The concept of Growth Hacking
The best growth strategies from Growth Hackers for Growth Hackers
The mindset, skillset and toolset for Growth Marketers
Identifying and analyzing growth channels
The future of Growth Marketing
...and more.
The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.
It proves the maxim that says — you don’t choose a book; the book chooses you.
Our Contributing Authors:
Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.
Theoretical Basis for Nursing
Melanie McEwen - 2001
It presents historical perspectives on the development of nursing theory, assessments of concept and theory development and theory evaluation, middle-range theories, and shared theories from other disciplines in the sociologic, behavioral, and biomedical sciences, focusing on the application of theory. Learning features found throughout the text include case studies and end-of-chapter summaries that help to reinforce essential concepts.
Employment Law for Business
Dawn D. Bennett-Alexander - 1997
It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.
Introduction to Modern Climate Change
Andrew E. Dessler - 2011
It is unique among textbooks on climate change in that it combines an introduction of the science with an introduction to the non-science issues such as the economic and policy options. Unlike more purely descriptive textbooks, it contains the quantitative depth that is necessary for an adequate understanding of the science of climate change. The goal of the book is for a student to leave the class ready to engage in the public policy debate on this issue. This is an invaluable textbook for any introductory survey course on the science and policy of climate change, for both non-science majors and introductory science students.
Microsoft Office 2010: Introductory
Gary B. Shelly - 2010
Our trademark step-by-step, screen-by-screen approach now encourages users to expand their understanding of the Office 2010 software through experimentation, exploration, and planning ahead.
Microprocessors and Microcontrollers
N. Senthil Kumar - 2011
It also touches upon the fundamentals of 32 bit, and 64 bit advanced processors. The book throughout provides the most popular programming tool - the assembly language codes to enhance the knowledge of programming the processors.Clear and concise in its treatment of topics, the contents of the book is supported by learning tools such as review questions, application examples (case studies) and design-based exercises.
Power Generation, Operation, and Control
Allen J. Wood - 1983
Wood and Bruce F. Wollenberg presented their comprehensive introduction to the engineering and economic factors involved in operating and controlling power generation systems in electric utilities, the electric power industry has undergone unprecedented change. Deregulation, open access to transmission systems, and the birth of independent power producers have altered the structure of the industry, while technological advances have created a host of new opportunities and challenges. In Power Generation, Operation, and Control, Second Edition, Wood and Wollenberg bring professionals and students alike up to date on the nuts and bolts of the field. Continuing in the tradition of the first edition, they offer a practical, hands-on guide to theoretical developments and to the application of advanced operations research methods to realistic electric power engineering problems. This one-of-a-kind text also addresses the interaction between human and economic factors to prepare readers to make real-world decisions that go beyond the limits of mere technical calculations. The Second Edition features vital new material, including: * A computer disk developed by the authors to help readers solve complicated problems * Examination of Optimal Power Flow (OPF) * Treatment of unit commitment expanded to incorporate the Lagrange relaxation technique * Introduction to the use of bounding techniques and other contingency selection methods * Applications suited to the new, deregulated systems as well as to the traditional, vertically organized utilities company Wood and Wollenberg draw upon nearly 30 years of classroom testing to provide valuable data on operations research, state estimation methods, fuel scheduling techniques, and more. Designed for clarity and ease of use, this invaluable reference prepares industry professionals and students to meet the future challenges of power generation, operation, and control.