Book picks similar to
The Content Fuel Framework by Melanie Deziel
marketing
nonfiction
content
business
Challenges for Game Designers
Brenda Brathwaite - 2008
Each chapter covers a different topic important to game designers, and was taken from actual industry experience. After a brief overview of the topic, there are five challenges that each take less than two hours and allow you to apply the material, explore the topic, and expand your knowledge in that area. Each chapter also includes 10 -non-digital shorts- to further hone your skills. None of the challenges in the book require any programming or a computer, but many of the topics feature challenges that can be made into fully functioning games. The book is useful for professional designers, aspiring designers, and instructors who teach game design courses, and the challenges are great for both practice and homework assignments. The book can be worked through chapter by chapter, or you can skip around and do only the challenges that interest you. As with anything else, making great games takes practice and Challenges for Game Designers provides you with a collection of fun, thoughtprovoking, and of course, challenging activities that will help you hone vital skills and become the best game designer you can be.
Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
Joe Natoli - 2015
Designing anything for people is tough, because we’re inherently complex and...well...messy. Which means that things like market share and ROI don’t come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You’ll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn’t have to be. Here’s what a few well-respected UX practitioners and authors had to say about Think First: “A very practical guide to success in business.” – Dr. Don Norman, Director of the DesignLab, UC San Diego and Author of The Design of Everyday Things “Think First is a practical guide to UX that makes sense of strategy and structure. Highly recommended!” – Peter Morville, Bestselling Author of Intertwingled “For designers and developers, understanding strategy and UX is an increasingly necessary skill. Joe Natoli’s Think First demystifies these foundational ideas in a very conversational, easy to read style.” – Ilise Benun, Founder of Marketing-Mentor.com and Author of 7+ Books Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: "I didn’t want to write yet another book that covers the narrow, tactical pieces of the design process," he says, "because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It’s everybody’s business. Think First walks you through everything that must be considered to create great UX — and gives you a roadmap to make it happen." Think First details Joe's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He share countless lessons learned from more than 26 years as a UX consultant to Fortune 500 and 100 organizations — including a few he's learned the hard way :-) Think First serves as a roadmap to building a solid foundation for UX that’s strong enough to withstand any weather as projects move into design and coding. Here are just some of the things you’ll learn: - Simple user research methods that anyone can perform — even if you’ve never done research of any kind. - The right questions to ask stakeholders and users at the outset of any (and every) project. - The 3 crucial questions you must ask of every client, every time. - How to tell the difference between what people say they need vs. what they really need. - A better, simpler way to generate meaningful UX requirements at the outset of the project. - How to figure out what features and functions will result in great UX and deliver value to both users and the business. - How to avoid scope creep and the never-ending project scenario.
Scam School Book 1
Brian Brushwood - 2012
The award-winning Scam School Book 1 is available March 14 (Pi day!) on the eReader of your choice. Hear behind-the-scenes secrets about Scam School episodes and listen to bonus techniques with Brian's exclusive audio commentary for every trick featured in the book. Embedded video demonstrations provide an easy way to understand some of the visual aspects of your favorite scams.Ever need to review a trick at the bar before pulling it off in front of an audience? Having the Scam School book on-the-go allows you to easily review tricks, techniques, and presentation ideas in secret before amazing your friends.Each trick has a custom header designed to summarize the type (or class) of trick, the factors involved, and what objects are required to pull it off. Each section that corresponds to a Scam School episode links directly to that episode.
Deep Dive
Rich Horwath - 2008
A recent Wall Street Journal study revealed that the most sought-after executive skill is strategic thinking, but only three out of ten managers have this skill set. Author Rich Horwath explains the three keys to strategic thinking, breaks them down into simple, attainable skills, and gives you practical tools to apply them every day, providing managers with a clear path to mastery of the three disciplines: 1. Acumen-generate critical insights through a step-by-step evaluation of your business and its environment2. Allocation-focus your limited resources through strategic trade-offs 3. Action-implement a system to guarantee effective execution of strategy at all levels of your organization Based on new research with senior executives from 150 companies and the author's experience as a thought-leading strategist, Deep Dive is the first book to focus on the most important level of strategy-you. Armed with this knowledge and dozens of effective tools, you can become a truly strategic leader for your organization.
Gandhi's Life in His Own Words
Mahatma Gandhi - 1983
And if every page of these chapters does not proclaim to the reader that the only means for the realization of Truth is ahimsa, I shall deem all my labour in writing these chapters to have been in vain. And, even though my efforts in this behalf may prove fruitless, let the readers know that the vehicle, not the great principle, is at fault.- M. K. Gandhi
Win at All Costs: Inside Nike Running and Its Culture of Deception
Matt Hart - 2020
. . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted the USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture. His is a cautionary tale for America’s next generation of athletes, and a wake-up call for sports fans, opening their eyes to the reality that rigged competition is widespread and systemic.
The Ultimate Book of Mind Maps
Tony Buzan - 2005
This practical book explains how this incredible thinking tool works and how you can use it to achieve your full potential.
Minimalist Budget: Simple Strategies On How To Save More, Spend Less, And Curb Spending Temptation (Without Living On Ramen)
Zoe McKey - 2017
Minimalist Budget will help you to turn your bloated expenses into a well-toned budget, spending on exactly what you need and nothing else. This book presents solutions for two major problems in our consumer society: (1) how to downsize your cravings without having to sacrifice the fun stuff, and (2) how to whip your finances into shape and follow a personalized budget. This is not a get rich quick book. But I can promise day-by-day, month-by-month, you’ll budget better and become richer as a consequence. Regardless of how much your income is we’ll find a way to budget, save, and increase your net worth. Since my youth, I’ve had to live on a budget that ranged from $100 to $200 a month if I was lucky. Even though I never knew how much I would have the next month, I was always able to have enough for my essential expenses, personal pleasures, and savings. If you’re tired of the false and impossible-to-follow promises of “finance gurus,” try out my simple, straightforward, easy-to-stick-to methods. Improve your spending habits: • Incorporate minimalism into your finances • How to avoid becoming a minimalist consumerist • Learn the psychological traps that make you overspend • Control your compulsive spending habits Feel financially secure every day: • Learn about two A-Z budgeting methods and how to make them work for you • Learn ratio-based budgeting and fixed-amount budgeting • Discover the best budgeting software programs • Design a bulletproof savings strategy to get out of debt, be prepared for emergencies, and set yourself up for retirement Stop hating your financial life: • Learn how to set SMART financial goals • Increase your self-confidence with budgeting • 50 small budgeting tips Financial education is not part of our educational system. It is normal that we don’t know how to budget when we step into the craziness we call adulthood. But it is not normal to stay ignorant about a field of life that (like it or not) guarantees our material survival. Money management is an essential skill for everybody who earns, shops or consumes. If you follow the budgeting tips in this book, you’ll be able to keep track of your finances. You’ll clearly know where your money goes, where it comes from and where can you save. You won’t feel stressed of running out of money unexpectedly, you’ll clear yourself out of debts and have savings for bigger expenses like a vacation, new car or unexpected events. Leave money struggles for yesterday. Grab a copy of Minimalist Budget by hitting buy now in the top right corner of this page.
A History Lover's Guide to Washington, DC: Designed for Democracy (History & Guide)
Alison B. Fortier - 2014
Alternating between site visits and brief historical narratives, this guide tells the story of Washington, DC, from its origins to current times. From George Washington’s Mount Vernon to the Kennedy Center, trek through each era of the federal district, on a tour of America’s most beloved sites. Go inside the White House, the only executive home in the world regularly open to the public. Travel to President Lincoln’s Cottage and see where he wrote the Emancipation Proclamation. And visit lesser-known sites, such as the grave of Pierre L’Enfant, the city’s Botanical Gardens, the Old Post Office, and a host of historical homes throughout the capital. This is the only guide you’ll need to curate an unforgettable expedition to our shining city on a hill.
60 Ways to Lower Your Blood Sugar
Dennis Pollock - 2013
Many today are well on their way to becoming a sad statistic in the war on obesity, high blood sugar, and the related diseases—including diabetes—that can result from a diet that’s seriously out of whack. In his previous bestselling book, Overcoming Runaway Blood Sugar, Dennis Pollock shared his personal experience with this deadly epidemic—including his success at lowering his runaway blood sugar to acceptable levels. Now Dennis offers readers the next step in the battle: 60 practical ways to manage their blood sugar without resorting to a bland unsatisfying diet of turnips and tuna fish. In this step by step, change by change plan, readers will learn how to: reduce their intake of carbs, exercise more effectively, and shed excess weight. A must-have book for readers serious about regaining their health while also lowering their weight and increasing their energy.
Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg - 2005
Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Perform Under Pressure
Ceri Evans - 2020
Targeting the moments when you are most stressed and uncomfortable, Dr Ceri Evans' red-blue mind model converts his clinical insights into a simple approach that will help you gain emotional control when you need it most.If you want to be better at what you do, pressure is unavoidable. This book will help you feel comfortable being uncomfortable, overcome mental obstacles and unlock your true potential.'We all feel pressure. Ceri just makes it easy to understand so you can deal with it.'STEVE HANSEN, All Blacks coach'Performing under pressure is the platform for a successful career. Ceri helped me clear my mind, focus on decisive matters and strengthen my vision for the team.'ARSENE WENGER, manager, Arsenal FC, 1996-2018
Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
John Pollack - 2014
Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late.Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges.
Learner-Centered Innovation: Spark Curiosity, Ignite Passion, and Unleash Genius
Katie Martin - 2018
When we tell kids to complete an assignment, we get compliance. When we empower kids to explore and learn how to make an impact on the world, we inspire problem solvers and innovators. This required change in education involves more than providing training for administrators and teachers to implement new curriculum or programs and resources; it demands that we, as teachers and leaders, create an environment where learners at every level are empowered to take risks in pursuit of learning and growth rather than perfection. This book is for you if you are wondering . . . What if learners were valued for their diverse talents and not just our traditional model of “smart”? What if I could create new and better experiences for those I serve? What if I could inspire students to learn, to discover their passions, and to share their ideas with the world? “This must-read book will inspire you to create experiences that develop learners, workers, and citizens who will thrive in a changing world.” —Linda Darling-Hammond, president, Learning Policy Institute “Katie not only provides an analysis of what's (glaringly) wrong in education, she also paints a bright vision for what's possible and provides a practical roadmap for how we might get there.” —Kaleb Rashad, director, High Tech High, San Diego “In Learner-Centered Innovation, Martin eloquently shares evidence-based, practical ways to ignite curiosity, develop passions, and unleash student genius through the types of learning experiences that today’s modern learners need to thrive in tomorrow’s world.” —Thomas C. Murray, director of innovation, Future Ready Schools “Learner-Centered Innovation is an inspirational call to action for all educators who dream of a brighter future for our children.” —Devin Vodicka, chief impact officer, AltSchool