Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    Born in the mid-1990s to the mid-2000s and later, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps why they are experiencing unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. iGen is also growing up more slowly than previous generations: eighteen-year-olds look and act like fifteen-year-olds used to. As this new group of young people grows into adulthood, we all need to understand them: Friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

    We have too much email, juggle multiple remotes, and hack through thickets of regulations from phone contracts to health plans. But complexity isn’t destiny. Sull and Eisenhardt argue there’s a better way. By developing a few simple yet effective rules, people can best even the most complex problems.   In Simple Rules, Sull and Eisenhardt masterfully challenge how we think about complexity and offer a new lens on how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work. The authors illustrate the six kinds o f rules that really matter - for helping artists find creativity and the Federal Reserve set interest rates, for keeping birds on track and Zipcar members organized, and for how insomniacs can sleep and mountain climbers stay safe.   Drawing on rigorous research and riveting stories, the authors ingeniously find insights in unexpected places, from the way Tina Fey codified her experience at Saturday Night Live into rules for producing 30 Rock (rule five: never tell a crazy person he’s crazy) to burglars’ rules for robbery (“avoid houses with a car parked outside”) to Japanese engineers mimicking the rules of slime molds to optimize Tokyo’s rail system. The authors offer fresh information and practical tips on fixing old rules and learning new ones.   Whether you’re struggling with information overload, pursuing opportunities with limited resources, or just trying to change your bad habits, Simple Rules provides powerful insight into how and why simplicity tames complexity.

    These are proven and tested, based on cumulative professional experience from consulting engagements given to global clients, and on the many workshops and seminars I've delivered on various topics. I decided to write <i>Personal Coaching: Influence and Lead !</i> as a stand-alone bonanza, practical book for you to use. <b>Personal Coaching: Influence and Lead ! - A Surefire field guide for individuals and teams, Genuine and proven!</b>*** Learn the power of a support coalition to further your goals and support your endeavors, differentiate between the naysayers and the supporters.*** Do you know whom to address in an Important presentation? Do you talk back at the people sitting in the last rows? I am sure you do! Is it a mistake? Read <i>Personal Coaching: Influence and Lead !</i> and know the answer!Ace your next meeting and interview<h2>Change the stories you tell with <i>Personal Coaching: Influence and Lead !</i></h2>The biggest most challenging obstacle we have to change is?*** If you answer Yourself - you are correct!*** You want to know how to change your self-fulfilling convictions? Don't you? I am sure you do!*** Powerful concepts of the influence the narratives have your life!Liberating yourself from your stories is an extremely powerful exercise! ---------------------------------------------------************* Once you have read Read <i><b>Personal Coaching: Influence and Lead !</b></i>, you will have access to tested concepts that immediately increase performance and ultimately make your life much easier. Thanks again for buying and striving to learn and better yourself.*************---------------------------------------------------<h3> HURRY - to get your copy of <i>Personal Coaching: Influence and Lead ! Fundamentals for Personal and Professional Growth</i>, Scroll up and Click the buy button now!! 100% Satisfaction Guaranteed</h3><h2> More Books by Michael</h2><div style="text-align: center;"><a href="//amazon.com/dp/B00ATJUROG"><... width="150" height="200" alt="Influence Silent Influencing" src="//pnay.co.il/uploads/sapir-cs/Personal Growth Silent Influencing Project management_small.jpg"></img></a>      <a href="//amazon.com/dp/B00B4ZVPQI"><... width="150" height="200" alt="Leadership Effective Teams" src="//pnay.co.il/uploads/sapir-cs/Leadershi...      <a href="//amazon.com/dp/B00E4NO0WI"><... width="150" height="200" alt="Motivational Books Marketing Impossible" src="//pnay.co.il/uploads/sapir-cs/Motivatio...      <a href="//amazon.

    What if you could convert everyday struggles, big and small, into the kind of fuel that spurs you past everyday normality to everyday greatness? This book is built upon a simple but powerful promise: anyone can use the ingredients of adversity to elevate one's business and life. Dr. Paul G. Stoltz is the world's leading expert on adversity-related research, theory, and applications. Erik Weihenmayer—a world-class mountain climber who happens to be blind—is Stoltz's Adversity Advantage personified. Their dream-team combination of wisdom and experience adds up to an application-packed program that shows listeners how to: —Rewire core response mechanisms to respond optimally to anything that happens the moment it strikes. —Move past coping with and managing adversity to harnessing adversity. —Pinpoint and grow Adversity Strengths—bring out the best under pressure.The Adversity Advantage blends proven leadership techniques with real-world anecdotes for a seven-step path to success.

    Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous.Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

    It is damaging our health, our wealth, and our happiness and even threatening our democracy. Never has it been more pervasive or more widespread, but never has there been more that we can do about it.Even before a global pandemic introduced us to terms like "social distancing," the fabric of community was unraveling and our personal relationships were under threat. And technology isn't the sole culprit. Equally to blame are the dismantling of civic institutions, the radical reorganization of the workplace, the mass migration to cities, and decades of neoliberal policies that have placed self-interest above the collective good.This is not merely a mental health crisis. Loneliness increases our risk of heart disease, cancer, and dementia. Statistically, it's as bad for our health as smoking fifteen cigarettes a day. It's also an economic crisis, costing us billions annually. And it's a political crisis, as feelings of marginalization fuel divisiveness and extremism around the world. But it's also a crisis we have the power to solve.Combining a decade of research with firsthand reporting, Noreena Hertz takes us from a "how to read a face" class at an Ivy League university to isolated remote workers in London during lockdown, from "renting a friend" in Manhattan to nursing home residents knitting bonnets for their robot caregivers in Japan.Offering bold solutions ranging from compassionate AI to innovative models for urban living to new ways of reinvigorating our neighborhoods and reconciling our differences, The Lonely Century offers a hopeful and empowering vision for how to heal our fractured communities and restore connection in our lives.

    Here he speaks to our yearning to live undivided lives--lives that are congruent with our inner truth--in a world filled with the forces of fragmentation. Mapping an inner journey that we take in solitude and in the company of others, Palmer describes a form of community that fits the limits of our active lives. Defining a "circle of trust" as "a space between us that honors the soul," he shows how people in settings ranging from friendship to organizational life can support each other on the journey toward living "divided no more."This paperback edition includes two new and useful features. Circles of Trust is a DVD containing interviews with Parker J. Palmer and footage from retreats he facilitated for the Center for Courage & Renewal (www.CourageRenewal.org). Bringing the Book to Life, by Caryl Hurtig Casbon and Sally Z. Hare, is a reader's and leader's guide to exploring the themes in A Hidden Wholeness. The DVD illuminates and illustrates the principles and practices behind circles of trust. The guide includes questions that connect the DVD to the book, offering "a conversation with the author" as well as an engagement with the text. Together, these features give readers new ways to internalize the themes of A Hidden Wholeness and share with others this approach to sustaining identity and integrity in all the venues of our lives.Inspired by Palmer's writing and speaking--and challenged by the conditions of twenty-first century life--people across the country, from many walks of life, have been coming together in circles of trust to reclaim their integrity and help foster wholeness in their workplaces and their world.For over a decade, the principles and practices in this book have been proven on the ground--by parents and educators, clergy and politicians, community organizers and corporate executives, physicians and attorneys, and many others who seek to rejoin soul and role in their private and public lives.A Hidden Wholeness weaves together four themes that its author has pursued for forty years: the shape of an integral life, the meaning of community, teaching and learning for transformation, and nonviolent social change. The hundreds of thousands of people who know Parker Palmer's books will be glad to find the journey continued

    He explains why invisible and unmanaged queues are the underlying root cause of poor product development performance. He shows why these queues form and how they undermine the speed, quality, and efficiency in product development.

    In her books and in her conferences, Mika gives women the tools necessary to advocate for themselves and their financial futures. But that is only the first step; once you know your value, you need to grow it—both professionally and personally.Drawing on deeply revealing conversations with powerful and dynamic women, input from researchers and relationship experts, and her own wealth of experience, Mika helps women pinpoint their individual definition of success. She advises her readers to define the “professional value” that encompasses their worth in the workplace, and the “inner value” made up of their core beliefs and goals.Women can stop feeling overwhelmed, overscheduled, frantic, and forever guilty—but only if they choose their objectives confidently and unapologetically, and focus their efforts accordingly. Mika encourages women to stop seeking the unobtainable “work-life balance,” and instead pursue a life of honesty and authenticity, where career and home life combine rather than collide.

    and you've just been asked the question you'd been dreading. What do you do now? This work seeks to serve as a guide to answering the toughest questions you'll ever face. Using examples from presidential debates to financial investor meetings, it shows you how to respond with perfect assurance.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    This is our culture’s image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We’re told that to be this person you just have to follow your dreams, that our potential is limitless, that we are the source of our own success. But this model of the perfect self can be extremely dangerous. People are suffering under the torture of this impossible fantasy. Unprecedented social pressure is leading to increases in depression and suicide. Where does this ideal come from? Why is it so powerful? Is there any way to break its spell? To answer these questions, Selfie by Will Storr takes us from the shores of Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of narcissism and the selfie generation, and right up to the era of hyper-individualistic neoliberalism in which we live now. It tells the extraordinary story of the person we all know so intimately – our self.

    You will discover that the path to financial freedom lies not in selling but in sharing, and that living your dream begins when you start helping other people live theirs. You will trade the mindset of a SELLfish(TM) for the lifestyle of a STARfish(TM)-and for you and many, many others, that transformation will have an impact beyond anything you can imagine.The road to success is mapped out for you clearly in these pages. It's no secret-not anymore. You're about to discover-The vital link between action and purpose-How to "control the controllables"-How you can remove the pressure so that people love buying from you-The all-important Share Cycle(TM) and how to master its 10 indispensable steps-Proven, no-pressure ways to defuse customer challenges-And much more

    We’re in the midst of a collaboration revolution, working with everyone, all the time, across silos and platforms. But sometimes it feels like we're stuck in a no-win cycle—dealing with an overwhelming influx of asks, with unclear lines of communication and authority. Overcommitment syndrome looms larger than ever before.But even amid the seeming chaos, there's always that indispensable go-to person who thrives on their many working relationships with people all over the organization chart. How do they do it? Go-to people consistently make themselves valuable to others, maintain a positive attitude of service, are creative and tenacious, and take personal responsibility for getting the right things done.In this game-changing yet practical book, talent guru and bestselling author Bruce Tulgan reveals the secrets of the go-to person in our new world of work. Based on an intensive study of people at all levels, in all kinds of organizations, Tulgan shows how go-to people think and behave differently, building up their influence with others—not by trying to do everything for everybody but by doing the right things at the right times for the right reasons, regardless of whether they have the formal authority.This book will teach you to:*Understand the peculiar mathematics of real influence*Lead from wherever you are up, down, sideways, and diagonal*Know when to say "no" or "not yet," and how to say "yes"*Keep getting better and better at working together*And much more. The Art of Being Indispensable at Work is the new How to Win Friends and Influence People for an era in which the guardrails of traditional management have been pulled away.