Labor unions hurt their members. Government regulation destroys jobs. These are just a few of the biggest lies in the web of misinformation spun by conservatives and the Chamber of Commerce. Holland's book dissects each malicious fiction to show how the Right is just plain wrong on the economy—wrong on jobs, wrong on the deficit, wrong on taxes, wrong on trade.Takes down old and new conservative myths about the economy, including healthcare, stimulus, progressive taxes, Wall Street regulation, and moreFilled with recent quotes from conservative politicians and pundits, from the misleading to the laughable to the totally outrageousTackles specific aspects of the Republicans' economic agenda, including their 2010 alternatives to Obama's budgetDeftly written and rigorously documented by Alternet senior writer/editor Joshua HollandWith the economy set to be the driving issue before and after the 2010 midterm elections, The Fifteen Biggest Lies about the Economy sets the record straight on every part of the conservatives' economic agenda.

    In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

    This unique budgetary survival guide will enhance your instructional, technical, and managerial skills not only as the school′s leader but also as the school′s visionary, planning coordinator, and budgeting manager.

    This book provides a practical guidebook for those seeking to understand and defeat the Alinsky tactics used by the Obama Administration, Occupy Wall Street, and other far-Left organizations.

    

    That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvois� and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:The 6 stimuli that always trigger a responseThe 4 steps to align content and delivery of your messageThe 6 message building blocks to address the old brainThe 7 powerful impact boosters to set your delivery apart from the restOnce you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

    The surprising truth is that the only way to truly scale your company is to reduce its reliance on you. This means that, done right, you get growth without sacrificing your life. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your existing business while also gaining more freedom. Their three-level action plan, based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, helps you determine the best strategy for growth in your own company. More important, they provide practical advice on how to execute in the face of conflicting demands and multiple responsibilities. By breaking down the path to scaling into seven principles, any owner can increase profits and their own freedom. Scale is for entrepreneurs who wonder if they really own their business, or if their business owns them.

    In response to the dynamic environment of management, Richard Daft has written a text integrating the newest management thinking with a solid foundation in the essentials of management.

    

    [It] assumes only college algebra and introductory statistics since 'the greatest attention is given to economic aspects of econometrics.'" The author's extensive revisions of several chapters and sections are aimed at further clarification of important and relevant data.àR

    And that’s exactly the point. For the past 4 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of “non-obvious” trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. In this all-new fifth edition, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.Other trends featured in the report include:• The Reluctant Marketer - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience. • Glanceable Content - How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption.• Small Data - How all the excitement about “big data” in business may be misguided and true value comes from learning to leverage the tiny focal points that matter. In total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future.For the first time ever, Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of “trend curation” (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. Isaac Asimov once wrote that he was not a speed reader, but he was a “speed understander.” If you want to improve your business or your career by seeing those things that others miss, and becoming a speed understander for yourself, this book can help you get there.

    Mitch Feierstein reveals the true debts of Britain, the US government and the eurozone - the full picture, not the figures the politicians would have us believe.In Planet Ponzi, Feierstein explains clearly the background to the world's worst financial crisis for seventy years, predicts the next steps in this infinitely dangerous game and offers practical advice on measures which you personally can take to protect yourself and your family.

     But most people don't know how to harness it for profits. It took me over a decade to figure it out, and now I'm ready to share everything that I've learned. This is exactly the book that I wish I'd had when I was first learning how to trade. Don't be the sucker that Wall Street leaves holding the bag. In this book, you will learn: The one thing you must never do if a stock gaps to new highs The simplest ways to make money in the stock market How to tell when you are in a bull market, or a bear market How to identify which stocks are "market leaders" 10 ways to develop a winning trader's mindset The secrets to trading in a bear market How to use the RSI and Stochastics in different market environments How to run your trading like a business And much, much more! Join the thousands of smart traders who have improved their trading by reading this book. Amazon best-selling author and retired hedge fund manager, Matthew Kratter will teach you the secrets that he has used to trade profitably for the last 20 years. And if you ever get stuck, you can always reach out to him by email (provided inside of the book), and he will help you. Scroll to the top of this page and click BUY NOW.

    

    Intermediate Accounting integrates this new information throughout the chapters so they'll learn how to apply the new global accounting standards. Global examples are presented to clearly show how the information is utilised in the field. The use of various currencies is also explored, which is critical for accountants to know in today's global businesses environment.