Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

    Halo: The Essential Visual Guide delves even deeper into the phenomenon that is Halo. Covering material from Halo, Halo 2, Halo 3, Halo Wars, and the latest game, Halo: ODST, the book provides amazing images and insightful information making you feel as if you yourself are part of the game! (c)2011 Microsoft Corporation. All Rights Reserved.

    Early in his career, Hoving was introduced to the "curator's game." Each week, he and his contemporaries met to examine details of larger museum masterpieces. Whoever correctly identified the detail in context won free coffee: the losers paid. In an imaginative adaptation of this exercise, Hoving introduces us to the challenge and the fun of identifying art, and to the rewards of familiarity with the great works. A section of paintings accompanied by brief essays introduces a range of artists, themes, techniques, and styles, while progressively demanding "clues" are provided to help identify visual details in context. No experience is necessary to play this game. Readers at all levels will discover the fun of identifying and remembering great art.

    See how they effortlessly mix contemporary furniture with thrift-store finds, and learn all sorts of tricks for creating a stylish home no matter what the obstacles: seven children, small spaces, or a tiny budget. From toddler-friendly bedroom for triplets to a beach retreat for two twenty-somethings, from a New Jersey basement to a Palm Beach cabana, Home by Novogratz proves that good design is just a book away.

    The pleasures to be had from slowing down can be many, with connections to sustainability, simplicity, reflection, and tuning into traditional and other multicultural textile traditions.Slow Stitch is a much-needed guide to adopting a less-is-more approach, valuing quality over quantity, and bringing a meaningful and thoughtful approach to textile practice.Claire Wellesley-Smith introduces a range of ways in which you can slow your textile work down, including:Using simple techniques inspired by traditional practice (including hand-stitch rhythms)Reusing and re-inventing materials (reuse even old textile projects)Limiting your equipmentMending revisited (practical and decorative techniques)Project ideas and resources that help towards making a more sustainable textile practiceRichly illustrated throughout, and showcasing work from the best textile artists who work in this way, this is a truly inspirational book for those looking to reconnect with their craft and to find a new way of working.

    The History of the World, but not as you know it.A new type of history is here – all 13.8 billion years of it, exploded into a visually jaw-dropping feast of facts, trends and timelines that tell you everything you’d ever want to know about the history of the world.From the primordial soup to the technological revolution of the 21st century, interesting stuff has been going on; and ever since prehistoric man scratched the first tally markings into a damp cave wall, we’ve been counting and measuring it all.Which historic warriors conquered the most territory, killed the most people, or had the largest empire?When did everything evolve?Which languages are related to which?What’s been invented and when?Where are we being born, and what are we dying of?Which countries are eating all the food, causing all the pollution and taking all the drugs?A story of civilisation and barbarism, of war and peace, this is history done in a new way – a beautifully designed collection of the most insightful and revealing trends that tell us what the human race has been up to, and where we’re heading.

    This delightful book is entirely devoted to the creation of origami boxes-plain or fancy, playful or practical, and elaborate boxes topped with cranes, butterflies, lilies, stars, and more.FABULOUS ORIGAMI BOXES includes designs for nesting boxes, simple triangle and square boxes and more complex hexagonal and octagonal boxes. Detailed illustrations provide step-by-step instructions on the correct way to crease and fold origami paper. Many of the designs are made of one sheet of paper, but some combine individual units with intriguing results.Both practical and lovely, these boxes can be used for gift-giving, storing trinkets, or simply for display.

    It’s a bargain, too – Sunday TimesThis comprehensive, vibrant book leads you through the world’s iconic images – those that we encounter every time we open a newspaper, visit a gallery, or look at the front cover of a novel.Art: The Whole Story traces the development of art period by period, with the illustrated text covering every genre, from painting and sculpture to conceptual art and performance art. Cultural timelines are there too, to help to the reader with historical context.• The most accessible history of world art ever assembled• More than 1,100 colour illustrations of iconic pieces• Covers every genre of art, from painting and sculpture to conceptual art• Designed in an easily navigable and user-friendly fashionWritten by an international team of artists, art historians and curators, this absorbing and beautiful book will give you insight into the world’s most iconic images.Masterpieces that epitomize each period or movement are highlighted and analysed in detail. Everything from use of colour and visual metaphors to technical innovations is explained, enabling you to interpret the meanings of world-famous masterpieces – Mughal miniatures; Japanese prints in the nineteenth century; the colour theories behind Seurat’s remarkable La Grande Jatte; and why Picasso’s Les Demoiselles D’Avignon was so shocking in its day.

     Regardless of your medium, a solid understanding of color and its applications is essential. Petite in size but packed with information, this fresh, contemporary take on the subject of color features step-by-step projects and practical tips and techniques to put color knowledge to effective use. From pigment characteristics and color mixing to color psychology, you’ll find all the insight you need to make dynamic, harmonious, and meaningful color choices in your own works of art. You’ll find within: discussions and illustrations of the complexities of color and how to use it as a tool for communication; tips for creating vibrant mixes, lively blacks, realistic greens, and flesh tones; and an inspiring collection of fresh and contemporary artwork.Begin with an overview of color in the history of art and the science behind color.Then learn color basics: the color wheel; hue, saturation, and value; color and value; color temperature; color relativity; and color schemes.Everything you need to know about pigments and paints is detailed next.With these essentials covered, move on to integrate color with your compositions and painting style as a means of expression.Harness the power of color in your painting with Color Theory!

    His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

    Originally headed by Walter Gropius, the Bauhaus counted among its members artists and architects such as Paul Klee, Lyonel Feininger, Wassily Kandinsky, Laszlo Moholy-Nagy, and Marcel Breuer. In 1930, Ludwig Mies van der Rohe took over as the leader, but soon after, in 1933, the Nazi government shut down the school. During its fourteen years of existence, Bauhaus managed to change the faces of art, architecture, and industrial design forever and is still hugely influential today. About the Series: Each book in TASCHEN s Basic Architecture Series features: an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts and plans) "

    A member of the prestigious Magnum agency since 1954, he has photographed all over the world and his images have been the subject of many books and exhibitions.Containing over 500 pictures, over half of which have never been published before, Elliott Erwitt Snaps is a unique and comprehensive survey of his work. From famous images such as Nikita Khrushchev and Richard Nixon arguing in Moscow in 1959 and Marilyn Monroe with the cast of the movie The Misfits, to his many more personal images of places, things, people and animals, Erwitt's unmistakable, often witty, style gives us a snapshot of the famous and the ordinary, the strange and the mundane over a period of more than half a century, through the lens of one of the period's finest image-makers.The book is arranged in nine chapters, each with a one-word title: Look, Move, Play, Read, Rest, Touch, Tell, Point, Stand. For Erwitt, whose photography is a study and celebration of life, these are the basic actions of life - the things people do. The photographs are not intended to illustrate the words, but the words act as a means of grouping and organizing, making broad connections and also playing with pun and ambiguity, in keeping with the visual games Erwitt plays.

    During his more than forty years in the business, Williams has been one of the true innovators, winning three Academy Awards and serving as the link between Disney's golden age of animation by hand and the new computer animation exemplified by Toy Story. Perhaps even more important, though, has been his dedication in passing along his knowledge to a new generation of animators so that they in turn could push the medium in new directions. In this book, based on his sold-out master classes in the United States and across Europe, Williams provides the underlying principles of animation that every animator--from beginner to expert, classic animator to computer animation whiz --needs. Urging his readers to "invent but be believable," he illustrates his points with hundreds of drawings, distilling the secrets of the masters into a working system in order to create a book that will become the standard work on all forms of animation for professionals, students, and fans.

    Hofstadter's collection of quirky essays is unified by its primary concern: to examine the way people perceive and think.

    But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book.