But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    It is for everyone who cares about education in an uncertain world and explains how teachers, parents and grandparents can cultivate confidence, curiosity, collaboration, communication, creativity, commitment and craftsmanship in children, at the same time as helping them to do well in public examinations. Educating Ruby shows, unequivocally, that schools can get the right results in the right way, so that the Rubys of tomorrow will emerge from their time at school able to talk with honest pleasure and reflective optimism about their schooling. Featuring the views of schoolchildren, parents, educators and employers and drawing on Guy Claxton and Bill Lucas’ years of experience in education, including their work with Building Learning Power and the Expansive Education Network, this powerful new book is sure to provoke thinking and debate. Just as Willy Russell’s Educating Rita helped us rethink university, the authors of Educating Ruby invite fresh scrutiny of our schools.

    This practical resource shows teachers how to be effective and have a life! Author and educator Maia Heyck-Merlin explores the key habits of Together Teachers—how they plan ahead, organize work and their classrooms, and how they spend their limited free time. The end goal is always strong outcomes for their students. So what does Together, or Together Enough, look like? To some teachers it might mean neat filing systems. To others it might mean using time efficiently to get more done in fewer minutes. Regardless, Together Teachers all rely on the same skills. In six parts, the book clearly lays out these essential skills. Heyck-Merlin walks the reader through how to establish simple yet successful organizational systems. There are concrete steps that every teacher can implement to achieve greater stability and success in their classrooms and in their lives. Contains templates and tutorials to create and customize a personal organizational system and includes a companion website: www.thetogetherteacher.com Recommends various electronic or online tools to make a teacher's school day (and life!) more efficient and productive Includes a Reader's Guide, a great professional development resource; teachers will answer reflection questions, make notes about habits, and select tools that best match individual needs and preferences Ebook customers can access CD contents online.  Refer to the section in the Table of Contents labeled, Download CD/DVD Content, for detailed instructions.

    Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).

    But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

    In this much expanded revision of his 1996 book, veteran author Michael Cart shows how the best of contemporary YA lit has evolved to tackle such daunting subjects without resorting to sensationalism. He brings his historical survey of this category fully up to date, covering its explosive growth in the past decade, and advocating that librarians and teachers look beyond romance and horror when advising young adults. This survey helps YA librarians who want to freshen up their readers' advisory skills, teachers who use novels in the classroom, and adult services librarians who increasingly find themselves addressing the queries of teen patrons by covering the following: Reading habits of today's teens, Influence of new technologies and formats, New YA lit awards, This insightful and often humorous work presents the evolution of YA lit in an appealing way, making it equally useful for students of literary studies. You'll definitely update your recommended "to read" lists after a spin through Cart's advisory.

    Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

    In The EduProtocol Field Guide, Jon Corippo and Marlena Hebern outline sixteen classroom-tested protocols to break up clichéd lesson plans, build culture, and deliver content to K–12 students in a supportive, creative environment. Start Smart Smart Start activities set your students up for success by teaching them how to learn, using tools like Frayer Models and Venn Diagrams on fun subjects. In addition to preparing your students to learn, Smart Start activities help build a positive culture in your classroom. Finish Strong EduProtocols are customizable, frames that use your content to create lessons to help students master academic content, think critically, and communicate effectively while creating and working collaboratively. EduProtocols can be used with nearly all subjects and grade levels and are UDL (Universal Design for Learning)-friendly to support all learners. Simplify the process of creating engaging and personalized learning opportunities for every student. The EduProtocol Field Guide shows you how.

    The schools Littky has created and led over the past 35 years are models for reformers everywhere: small, public schools where the curriculum is rich and meaningful, expectations are high, student progress is measured against real-world standards, and families and communities are actively engaged in the educational process.This book is for both big E and small e educators:* For principals and district administrators who want to change the way schools are run.* For teachers who want students to learn passionately.* For college admissions officers who want diverse applicants with real-world learning experiences.* For business leaders who want a motivated and talented workforce.* For parents who want their children to be prepared for college and for life.* For students who want to take control over their learning . . . and want a school that is interesting, safe, respectful, and fun.* For anyone who cares about kids.Here, you'll find a moving account of just what is possible in education, with many of the examples drawn from the Metropolitan Regional Career and Technical Center (The Met) in Providence, Rhode Island--a diverse public high school with the highest rates of attendance and college acceptance in the state. The Met exemplifies personalized learning, one student at a time.The Big Picture is a book to reenergize educators, inspire teachers in training, and start a new conversation about kids and schools, what we want for both, and how to make it happen.

    Written by a psychotherapist specializing in mindfulness-based stress reduction (MBSR) and featuring brand new exercises, The Stress Reduction Workbook for Teens, Second Edition shows how mindfulness skills can help you relax, prioritize, and keep calm during stressful times.Your teenage years are some of the most stressful of your life. With pressure about grades at school, parents who just don’t seem to get it, dating, and friends who drive you crazy, it’s no wonder. But here's the good news! If you learn a few strategies for getting stress under control now, you’ll have the skills you need to deal with problems and difficult feelings that life sends your way—in high school and beyond.The Stress Reduction Workbook for Teens is a collection of simple workbook activities that will teach you to reduce your worries using a technique called mindfulness. Mindfulness is a way to be aware of your thoughts and feelings in the present moment. You can use mindfulness when you start to feel as though things are spinning out of control, so you can stop worrying about what might happen and focus instead on what’s happening now.If you’re like many people, you find it easy to look at your negative qualities or feel there is no way to fix your problems or stress. This book is about building on the resources, skills, and positive qualities that you might not even realize you have. It is a way to move from “I'm powerless” thinking to “I can do it!” thinking.Hundreds of teens in mindfulness-based stress reduction classes have used activities like the ones in this book, and here is what some of them have said:“I have learned to let things go and move on from bad experiences.”“I felt that the coping skills learned are easy enough and effective enough to be used when I need. I now feel at the very least that I have the ability to reduce my stress.”“I learned new and different ways to stay relaxed and how to deal with stress and now I don’t worry much.”If they can do it, so can you! By practicing the skills outlined in this workbook, you'll be well on your way to developing lasting resilience and a new kind of strength—one that comes from within. Why not get started today?

    Help is given for the selection and sharing of books in each genre. Each chapter has brief insets of author comments, collaborative activities, featured books, special topics and activities, selected awards and celebrations, historical connections, recommended resources, issues for discussion, and assignment suggestions.The author, a former President of the U.S. Board on Books for Young People, has written an affordable text especially for school and children's librarians and faculty teaching both undergraduate and graduate students who are studying to be school and children's librarians. While similar texts on this subject are designed for teachers, this is an activities-oriented survey of children's literature written especially for students seeking licensure and degrees leading to careers working with children in schools and public libraries. All the pieces are there, the explanations of the genres, introductions to authors and illustrations, and the use of specific titles with their audiences, and the literature is carefully linked to active practice in libraries. Chapters are enriched by brief insets of authors' comments, collaborative activities, selected awards and celebrations, historical connections, recommended resources, issues for discussion, and assignment suggestions.The framework for this text adds a layer of practical application in every chapter for the librarian who shares books with children, plans book-based programs, and collaborates with teachers and families in sharing books and developing literature-based instruction. What does a librarian need to know about how to select and share books in each genre? What are the usual promotion and collaboration activities associated with each genre? This book answers those questions while maintaining its focus on literature for children. Embedded in a genre approach to literature, it has a unique focus on the librarian or future librarian.

    They discover powerful skills—problem-solving, critical thinking, and imagination—that will help them shape the world’s future … our future. If that’s true, why isn’t creativity a priority in more schools today?Educators John Spencer and A.J. Juliani know firsthand the challenges teachers face every day: School can be busy. Materials can be scarce. The creative process can seem confusing. Curriculum requirements can feel limiting. Those challenges too often bully creativity, pushing it to the side as an “enrichment activity” that gets put off or squeezed into the tiniest time block. We can do better. We must do better if we’re going to prepare students for their future.LAUNCH: Using Design Thinking to Boost Creativity and Bring Out the Maker in Every Student provides a process that can be incorporated into every class at every grade level ... even if you don’t consider yourself a “creative teacher.” And if you dare to innovate and view creativity as an essential skill, you will empower your students to change the world—starting right now. Look, Listen, and LearnAsk Lots of QuestionsUnderstand the Problem or ProcessNavigate IdeasCreateHighlight What’s Working and FailingAre you ready to LAUNCH?"Required reading for every teacher who cares. A dramatic re-framing and a road map on how to rebuild our schools from the inside." —Seth Godin, author of Stop Stealing Dreams“All kids walk into school curious and creative. This book will help weave a path to ensure that these traits are not only maintained, but accentuated when those same students leave.” —George Couros, author of The Innovator’s Mindset“The LAUNCH framework John Spencer and A.J. Juliani present has the potential to dramatically change classrooms to be more engaging, student centric, and most of all, fun!” —Dr. Jackie Gerstein, online faculty for master’s degree programs in educational technology“This book, crafted by John and A.J., provides educators with a series of actionable steps regarding design thinking, while simultaneously dispelling common myths and dissolving perceived roadblocks to success.” —Sarah Thomas, regional technology coordinator, founder of #EduMatch

    The book demonstrates how leaders can engage students, parents, teachers, and communities in ways that positively impact learning by honoring indigenous heritages and local cultural practices.   Muhammad Khalifa explores three basic premises. First, that a full-fledged and nuanced understanding of “cultural responsiveness” is essential to successful school leadership. Second, that cultural responsiveness will not flourish and succeed in schools without sustained efforts by school leaders to define and promote it. Finally, that culturally responsive school leadership comprises a number of crucial leadership behaviors, which include critical self-reflection; the development of culturally responsive teachers; the promotion of inclusive, anti-oppressive school environments; and engagement with students’ indigenous community contexts.   Based on an ethnography of a school principal who exemplifies the practices and behaviors of culturally responsive school leadership, the book provides educators with pedagogy and strategies for immediate implementation.

    In recent years, while continuing to learn more about strengths, Gallup scientists have also been ex....

    Though referenced like a work of research, Brizedine's writing style is fully accessible. Brizendine provides a fascinating look at the life cycle of the female brain from birth ("baby girls will connect emotionally in ways that baby boys don't") to birthing ("Motherhood changes you because it literally alters a woman's brain-structurally, functionally, and in many ways, irreversibly") to menopause (when "the female brain is nowhere near ready to retire") and beyond. At the same time, Brizedine is not above reviewing the basics: "We may think we're a lot more sophisticated than Fred or Wilma Flintstone, but our basic mental outlook and equipment are the same." While this book will be of interest to anyone who wonders why men and women are so different, it will be particularly useful for women and parents of girls.