On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    This book has been expanded to include further material on such matters as Lord Boothby's close relationship with the killer twins.

    The authors acknowledge both the structural and sociological issues that contribute to low-performing schools and offer multiple tools and strategies to assess and improve classroom management, increase literacy, establish academic vocabulary, and contribute to a healthier school culture.

    A tough Yorkshireman with a soft heart, Sam had to deal with it all – gangsters and gangbangers, terrorists and psychopaths, addicts and the mentally ill. Men who should not be locked up and men who should never be let out.Strangeways is a shocking and at times darkly funny account of life in a high security prison. Sam tackles cell fires and self-harmers, and goes head to head with some of the most dangerous men in the country. He averts a Christmas Day riot after turkey is taken off the menu and replaced by fish curry, and stands up to officers who abuse their position. He describes being attacked by prisoners, and reveals the problems caused by radicalization and the drugs flooding our prisons.As staffing cuts saw Britain’s prison system descend into crisis, the stress of the job – the suicides, the inhumanity of the system, and one assault too many - left Sam suffering from PTSD. This raw, searingly honest memoir is a testament to the men and women of the prison service and the incredibly difficult job we ask them to do.

    For most of the time she lived there she kept a diary, noting the effects of the changing seasons and writing about her encounters with dogs and humans. The book is a distillation of those diaries: an affectionate and enthralling portrait - warts and all - of life on Putney Common. Never has Jilly Cooper written more lyrically about flowers, trees, birds and the natural world; more tellingly about the sorrows - as well as the joys - of caring for dogs and children; or more outrageously about the gossip, illicit romances and jealousies of life in a small community.

    

    A full bibliography is included.

    Without artful instruction, many students will never acquire the literacy skills they need not only to meet Common Core Standards but also to meet the challenges this brave new world is sure to deal them." -Carol JagoAgain and again the Common Core Standards state that students must read "proficiently and independently" but how do we achieve this when students are groaning about having to read demanding literature and looking for ways to pass the class without turning pages? Carol Jago shows middle and high school teachers how to create English classrooms where students care about living literate lives and develop into proficient independent readers. With 50% new material, With Rigor for All, Second Edition features: integration of the Common Core State Standards as teaching touchstones YA lit pairings with classic texts to aid comprehension for middle and high school students tips to motivate reluctant readers with immersion, encouragement, and small steps a study guide and guidelines for curriculum development. Students need books that mirror their own experiences and if you teach literature that you love, your students will be more likely to love it too. Let Carol show you how to create an individually designed curriculum in which students read literary works of comparable quality, complexity, and range and enjoy doing it!

    Originally written as a piece of our family history, it chronicles events that unfolded during 1968 and early 1969 while serving as a young infantryman with the 9th Infantry Division in Vietnam's Mekong Delta and relates how experiences on the US home front impacted and were affected by the aggressive military tactics of 1968. Most of all the book tells the true stories of young soldiers engaged in mortal combat and the daily struggle to survive..

    In the Teachers' Standards it states that all teachers must demonstrate an understanding of, and take responsibility for, promoting high standards of literacy, articulacy, and the correct use of standard English, whatever the teacher's specialist subject. In The Secret of Literacy, David Didau inspires teachers to embrace the challenge of improving students' life chances through improving their literacy. Topics include: Why is literacy important?, Oracy improving classroom talk, How should we teach reading? How to get students to value writing, How written feedback and marking can support literacy.

     Reading is dying in our schools. Educators are familiar with many of the factors that have contributed to the decline—poverty, second-language issues, and the ever-expanding choices of electronic entertainment. In this provocative book Readicide: How Schools are Killing Reading and What You Can Do About It , author and teacher Kelly Gallagher suggests it is time to recognize a new and significant contributor to the death of reading: our schools. InReadicide, Gallagher argues that American schools are actively (though unwittingly) furthering the decline of reading. Specifically, he contends that the standard instructional practices used in most schools are killing reading by:Valuing standardized testing over the development of lifelong readersMandating breadth over depth in instruction Requiring students to read difficult texts without proper instructional support and insisting students focus on academic textsIgnoring the importance of developing recreational readingLosing sight of authentic instruction in the looming shadow of political pressures  Readicide provides teachers, literacy coaches, and administrators with specific steps to reverse the downward spiral in reading—steps that will help prevent the loss of another generation of readers.

    Just a few short months later, he found himself confined to a wheelchair. But rather than succumbing to the darkness that threatened to overwhelm him in the days after his diagnosis, he drew on his powerful faith and unwavering belief in life and found a way to light, hope and acceptance.From growing up in Fairview, to serving in the dioceses in Ballymun and later Mount Merrion and Kilmacud, and his charity work while in UCD, Fr Tony takes us on the journey of his life and shows us how, through this devastating illness, he came to know the true meaning and nature of God's love.Sadly, Tony passed away on the 28 August 2019 but his memoir and his message of hope, strength and unwavering faith live on.'Our lives will never be measured in words spoken or success achieved but rather how we live and how our life has affected those around us.' Fr Tony Coote

    The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....

    Since the November day in 1997 when Michael's death in a Sydney hotel room became world-wide news, his mother and sister have read tales spun by journalists, lovers and business associates, people who only knew him for a fraction of his 37 years, if at all. These stories tell of the notorious highs and lows of Michael the superstar, and of the doting, but unconventional, father of Tiger Lily.

    Born from the ideas and research in her much-loved Teaching Grammar in Context, and benefiting from the creativity of her colleague Jonathan Bush, this new resource goes even further to bring the best research, theory, and practices into the classroom. Grammar to Enrich and Enhance Writing is three helpful books in one. In the first part, Weaver outlines the latest theories, research, and principles that underlie high-quality grammar instruction for writing. She demonstrates that specific, effective grammar-teaching practices: address all of the 6 Traits of writing instructionemphasize depth, not breadthshould be positive, productive, and practical-not stodgy, correct, and limitingmust be incorporated throughout the writing process, not broken out in isolated units.In part two, Weaver links theory and practice. Her explicit, classroom-proven teaching ideas, strategies, and lessons address key subjects as diverse as helping students make better stylistic use of modifiers, incorporating grammar into revision, and mapping grammar instruction to the curriculum. Mostly in part three, she invites members of the field into a discussion of high-quality grammar instruction. Jeff Anderson (Mechanically Inclined)Rebecca Wheeler (Code-Switching), and other practicing teachers describe their teaching-how they model the vital role grammar plays in guiding students through the editing process, how they respond to student errors, how they help English Language Learners edit for conventional English, and how grammar supports code-switching among speakers of African American English. Like Weaver's, their ideas are ready for immediate classroom implementation. With all this, plus a brief primer on crucial grammatical concepts, Grammar to Enrich and Enhance Writing is what teachers have been waiting for: an up-to-date, ready-to-use, comprehensive resource for leading students to a better understanding of grammar as an aid to more purposeful, detailed, and sophisticated writing. To request this title as a Desk/Exam copy, click here.