A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Using Cates's easy-to-master referral-based selling techniques, readers:Work less and earn more by getting existing customers to work for them generating high-quality referralsTurn every business contact into a relationship and every relationship into a sales success story

    Without any definite, clear sense of what she wanted to do next (but an absolute certainty that what she'd been doing was no longer truly satisfying), she walked away from her dream job and into a vast unknown. Suddenly she was no longer “Marketplace’s Tess Vigeland,” she was just Tess Vigeland. For the multitude of Americans who change jobs mid-career (by choice or circumstance), the growing legions of freelance workers, and the entrepreneurially-minded who see self-employment as an increasingly more appealing and viable option, Tess Vigeland has created a personal and well-researched account of leaping without a net. With her signature humor, she writes honestly about the fear, uncertainty, and risk involved in leaving the traditional workforce—but also the excitement, resources, and possibilities that are on the other side.   Leap is also about finding a new definition of success. Tess poses the important question – “Who am I without my job?” She shares the accounts of people who struggled with this question before and after they took their own leap of faith, and ended up finding out more about themselves than they’d thought possible. Success doesn’t have to be measured by salary or a traditional career path, as so many of us are conditioned to think, but by your own happiness and fulfillment.  Part memoir and part field guide, this book offers a funny, thoughtful, and provocative look at how to find satisfaction and success when pursuing a career less ordinary.

    But what are the habits and behaviors that actually lead to success? Drawing on his own experiences, Rajeev Agarwal, the founder and CEO of MAQ Software, concisely explains the steps he took for a successful career. As Agarwal realized that an IIT degree and a technical knowledge was not enough for his success. To distinguish himself, he shares his habits, behaviors, and thinking. Encouraging graduates to look at their careers over a forty-year span, Agarwal explains that successful people choose to be passionate about every job they have. Successful people recognize that performing average work does not advance them in the direction they want. The little bits of dedication here and there all add up-showing up to work on time, getting proper rest and nutrition, always striving to learn, and owning the results of your actions all build toward success. Transitioning from college to the workplace can be difficult. Graduates are required to determine their own lives, making several important decisions before the age of thirty. By providing an honest account, this book will make that transition easier.

    They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

    This book helps put you in the driver's seat to embrace the journey and love your career." —Rebecca Minkoff, Founder of Rebecca Minkoff & The Female Founder CollectiveYOU ARE DESERVING OF A CAREER YOU LOVE.Fran Hauser, best-selling author of The Myth of the Nice Girl , follows up with a workbook for women who want to get more out of their careers. Embrace the Work, Love Your Career combines accessible advice, time-tested strategies, creative prompts, and thoughtful exercises into one holistic resource. Stemming from years of experience in senior leadership at Time Inc.'s People, InStyle and Entertainment Weekly as well as AOL and Coca-Cola Enterprises, Hauser centers her career guidance around six main actions:Fall in love with your careerDesign your career action planCreate time and spaceKnow your valueBuild your dream teamReflect and resetEach chapter starts with practical advice and includes prompts and exercises to help readers create their own personal career action plans. Palate-cleansing meditations and coloring breaks conclude each chapter, offering chances for calming reflection. Through simple, inspiring, and actionable tools, Embrace the Work, Love Your Career teaches women to be empowered to focus on the things that truly matter, set boundaries and, ultimately, realize their full potential.PRAISE FOR FRAN HAUSER:Named one of the "6 Most Powerful Women in NYC's Tech Scene" by Refinery29 "Is it possible to be both kind and a total badass? Yes—and Fran Hauser tells us how." — goop "Fran Hauser turns the 'nice girl' notion on its head."— Forbes "Fran gets into the mess—and gets specific—explaining how she has learned to handle all kinds of uncomfortable moments with authenticity and grace" — Refinery29

    A circuitous route through troubled teenage years and four years in the Marines led him to Fort Wolters, Texas, and the US Army’s Warrant Officer Rotary Wing Aviation Course. For the first time in his life, he felt a deep sense of belonging. John’s successful struggle to master the beast called helicopter earned him an all-expense-paid trip to South Vietnam and the opportunity to prove himself as a combat pilot. His year of war was not as expected. Awed by the lush landscapes of Vietnam and the unexpected moments of war’s savage beauty, Bercaw changed his mind about war and its effect on the men who fought in it. He found himself able to overcome fear and doubt in combat and do his job to the best of his ability. Based on the books he had read and the movies he had seen, he had not anticipated the addiction to the highs and lows brought on by the intensity of war. The difficult part came at the end. Leaving Vietnam before the war was over, the sudden end to the daily adrenalin rushes and the sense of being part of something important—aggravated by the shameful reception experienced by all returning veterans—initiated a period of depression that haunted him for years.

    . . but how can you decide if you should really take the leap?There’s a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it?You need answers, not bullshit. This book has them.Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck.In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you’ll get a glimpse of what your life would look like as an entrepreneur. What’s more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success.Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results.Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

    This book explains the art and science of making contact with complete strangers, enabling even the most yellow-bellied chicken to make that call with confidence.

    Prepared to be awed and inspired by Chris Froome riding on at the Tour de France with a broken wrist or Geraint Thomas finishing it with a broken pelvis.In The Hardmen the writers behind cycling superblog Velominati.com and The Rules will tell the stories and illuminate the myths of not just the greatest cyclists ever, but the toughest. From Eddy Merckx to Beryl Burton, and from Marianne Vos to Edwig Van Hooydonk, the book will lay bare the secrets of their extraordinary and inspirational endurance in the face of pain, danger and disaster. After all, suffering is one of the joys of being a cyclist. Embrace climbs, relish the descents, and get ready to harden up. . .

    Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems and strategies that can transform you and your team into real estate rock stars.In Mindset, Model and Marketing you'll learn how to:Take the massive action necessary to become the dominant agent in your marketplace Win listings by presenting and closing with confidence Profit from your database and geographic farm Implement one of four team models to scale your business Take control of your time to work smarter, not harder With Tom's proven business-building techniques, you can become a force to be reckoned with in the real estate industry and secure the future you've always wanted.

    Whether it's mastering a new skill, cultivating a positive mindset, or finding inspiration for a new project, these books dispense expert wisdom on subjects related to personal growth, business, and slow living. Written by the movers, shakers, and change makers who have participated in the DO Lectures in the United Kingdom and the United States, Do Books are packed with easy-to-follow exercises, bite-size tips, and striking visuals. Practical, useful, and encouraging, each book delivers trustworthy, empowering guidance so readers can succeed in whatever they choose to "do."In Do Disrupt, brand consultant Mark Shayler delivers authoritative advice on how to be a strategic, bold, and decisive change maker. Full of tried-and-true tips plus rousing quotes from history's most notable innovators, this book gives anyone with an entrepreneurial spirit the tools they need to make their big idea a reality.

     A celebration of one couple's decision to dig deeper roots in one of the happiest places on earth. In her best work to date, Nadine Hays Pisani shares what it's like to follow her dream of starting a new business on a strict budget in Costa Rica. Along the way, she shares the ups and downs of renting, buying, and building her new home in this country known for red tape, taking its time, and the Pura Vida lifestyle. She struggles to live alongside construction crews, invading critters, and a delusional husband who insists everything will work out fine. Nadine introduces a variety of zany characters, makes new friends, and wrestles with unending challenges all while celebrating this beautiful country. This is a stand-alone story, so if you are new to the Happier Than A Billionaire series, it's fine to start right here. But be warned, your friends will wonder why you are wearing a silly grin for the weeks that follow.

    Deciding that taking a leap into the unknown was better than making no decision at all, they borrowed a little money from some good friends, packed up their belongings and headed to a mobile home site just outside Cannes. Whilst there, they would look for work with the hope of settling in the region. What no one bothered to tell France’s newest arrivals was that the people they were about to be interviewed by and eventually work for were all blisteringly, yet deliciously mad. Whilst minding his own business in the garden belonging to one of these certifiable lunatics, Brent gets adopted by a dog with his own obsession, maintaining the author's theory that sanity is an extremely rare commodity in the south of France.

    This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.