The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

    He is also an obsessive gamer who has spent untold hours in front of his various video game consoles, playing titles such as Far Cry 2, Left 4 Dead, BioShock, and Oblivion for, literally, days. If you are reading this flap copy, the same thing can probably be said of you, or of someone you know. Until recently, Bissell was somewhat reluctant to admit to his passion for games. In this, he is not alone. Millions of adults spend hours every week playing video games, and the industry itself now reliably outearns Hollywood. But the wider culture seems to regard video games as, at best, well designed if mindless entertainment. Extra Lives is an impassioned defense of this assailed and misunderstood art form. Bissell argues that we are in a golden age of gaming—but he also believes games could be even better. He offers a fascinating and often hilarious critique of the ways video games dazzle and, just as often, frustrate. Along the way, we get firsthand portraits of some of the best minds (Jonathan Blow, Clint Hocking, Cliff Bleszinski, Peter Molyneux) at work in video game design today, as well as a shattering and deeply moving final chapter that describes, in searing detail, Bissell’s descent into the world of Grand Theft Auto IV, a game whose themes mirror his own increasingly self-destructive compulsions. Blending memoir, criticism, and first-rate reportage, Extra Lives is like no other book on the subject ever published. Whether you love video games, loathe video games, or are merely curious about why they are becoming the dominant popular art form of our time, Extra Lives is required reading.

    Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?For the first time ever, Vaitheeswaran reveals that it was indeed something else—a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls.Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hard-hitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students, and anyone interested in India’s start-up ecosystem.A powerful narration, Failing to Succeed is eventually about finding ways to move forward and succeed despite failures...

    In this classic collection of magazine articles, Ephron does what she does best: embrace American culture with love, cynicism, and unmatched wit. From tracking down the beginnings of the self-help movement to dressing down the fashion world’s most powerful publication to capturing a glimpse of a legendary movie in the making, these timeless pieces tap into our enduring obsessions with celebrity, food, romance, clothes, entertainment, and sex. Whether casting her ingenious eye on renowned director Mike Nichols, Cosmopolitan magazine founder Helen Gurley Brown—or herself, as she chronicles her own beauty makeover—Ephron deftly weaves her journalistic skill with the intimate style of an essayist and the incomparable talent of a great storyteller.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    A lively, idiosyncratic, witty look at what is at the heart of our political process by a man who has crossed over from observer to activist, to become one of our newest members of parliament.

    His skull shattered in twelve places, he was believed to be dead, the last rites were read and the Racing Post prepared his obituary. Miraculously, and the word is not used lightly, he survived and defied medical thinking in recovering to the extent that eighteen months after his fall, he was able to saddle up for one more race. As usual, he won.For 23 years, Declan has been unable to tell his story, to bring to words existence on the frontier between life and death, to describe the incredible bond between man and horse. But now, in an extraordinary collaboration with Ami Rao, she has helped him find those words, a way to piece together what happened before, during and after, what it all meant and what it means to us all. It is a story of triumph, fear, love and loss, by turns primal, heartbreaking and inspirational, and ultimately, it is the story of hope, and of life.

     In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

    She quit her job to pursue her dream. Thirty years old and a rising star at a Wall Street investment bank, Patricia wanted nothing more than to work as a foreign correspondent. So, that's just what she did, moving to Mongolia after landing an internship at the country's national TV station. Live from Mongolia follows Patricia's unlikely journey from Wall Street to Ulan Bator. Not only does Patricia manage to get promoted to anchor of the Mongolian news, she also meets some unusual people following unusual dreams of their own. There's the Mongolian hip-hop star who worked in London restaurants to make his dream come true or the French corporate exec now tracking endangered horses in the steppe. All this whilePatricia is living with Mongolian Mormons, camping with nomads in the Gobi desert, and even crashing Genghis Khan's 800th anniversary party. But of course Patricia has her fair share of stumbles, including a brief return to Wall Street--even after meeting with the president of CNN. Live from Mongolia is the story of this ongoing journey--from a corporate career to a dream job Patricia hadn't even imagined she would land.

    This book helps students, academics and nonfiction writers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward. The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking-technique. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing. Instead of wasting your time searching for notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing. It does not matter if you prefer taking notes with pen and paper or on a computer, be it Windows, Mac or Linux. And you can start right away.

    It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more.

    What would this reading trajectory say about you? With passion, humor, and insight, the editor of The New York Times Book Review shares the stories that have shaped her life.Pamela Paul has kept a single book by her side for twenty-eight years – carried throughout high school and college, hauled from Paris to London to Thailand, from job to job, safely packed away and then carefully removed from apartment to house to its current perch on a shelf over her desk – reliable if frayed, anonymous-looking yet deeply personal. This book has a name: Bob.Bob is Paul’s Book of Books, a journal that records every book she’s ever read, from Sweet Valley High to Anna Karenina, from Catch-22 to Swimming to Cambodia, a journey in reading that reflects her inner life – her fantasies and hopes, her mistakes and missteps, her dreams and her ideas, both half-baked and wholehearted. Her life, in turn, influences the books she chooses, whether for solace or escape, information or sheer entertainment.But My Life with Bob isn’t really about those books. It’s about the deep and powerful relationship between book and reader. It’s about the way books provide each of us the perspective, courage, companionship, and imperfect self-knowledge to forge our own path. It’s about why we read what we read and how those choices make us who we are. It’s about how we make our own stories.

      As the co-founder of Creative Artists Agency, Michael Ovitz earned a reputation for ruthless negotiation, brilliant strategy, and fierce loyalty to his clients. He reinvented the role of the agent and helped shape the careers of hundreds of A-list entertainers, directors, and writers, including Steven Spielberg, Martin Scorsese, Meryl Streep, Sean Connery, Bill Murray, Robin Williams, and David Letterman.   But this personal history is much more than a fascinating account of celebrity friendships and bare-knuckled dealmaking. It's also an underdog's story: How did a middle-class kid from Encino work his way into the William Morris mailroom, and eventually become the most powerful person in Hollywood? How did an agent (even a superagent) also become a power in producing, advertising, mergers & acquisitions, and modern art? And what were the personal consequences of all those deals?   After decades of near-silence in the face of controversy, Ovitz is finally telling his whole story, with remarkable candor and insight.

    Now, Core JavaServer™ Faces–the #1 guide to JSF–has been thoroughly updated in this second edition, covering the latest feature enhancements, the powerful Ajax development techniques, and open source innovations that make JSF even more valuable. Authors David Geary and Cay Horstmann delve into all facets of JSF 1.2 development, offering systematic best practices for building robust applications, minimizing handcoding, and maximizing productivity. Drawing on unsurpassed insider knowledge of the Java platform, they present solutions, hints, tips, and “how-tos” for writing superior JSF 1.2 production code, even if you’re new to JSF, JavaServer Pages™, or servlets.The second edition’s extensive new coverage includes: JSF 1.2’s improved alignment with the broader Java EE 5 platform; enhancements to the JSF APIs; controlling Web flow with Shale; and using Facelets to replace JSP with XHTML markup. The authors also introduce Ajax development with JSF–from real-time validation and Direct Web Remoting to wrapping Ajax in JSF components and using the popular Ajax4jsf framework.This book will help you Automate low-level details and eliminate unnecessary complexity in server-side development Discover JSF best practices, ranging from effective UI design and style sheets to internationalization Use JSF with Tiles to build consistent, reusable user interfaces Leverage external services such as databases, LDAP directories, authentication/authorization, and Webservices Use JBoss Seam to greatly simplify development of database-backed applications Implement custom components, converters, and validators Master the JSF 1.2 tag libararies, and extend JSF with additional tag libraries Preface Acknowledgments Chapter 1: Getting Started Chapter 2: Managed Beans Chapter 3: Navigation Chapter 4: Standard JSF Tags Chapter 5: Data Tables Chapter 6: Conversion and Validation Chapter 7: Event Handling Chapter 8: Subviews and Tiles Chapter 9: Custom Components, Converters, and Validators Chapter 10: External Services Chapter 11: Ajax Chapter 12: Open Source Chapter 13: How Do I . . . Index

    For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.