Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now
David Meerman Scott - 2010
"Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Your Baby in Pictures: The New Parents' Guide to Photographing Your Baby's First Year
Me Ra Koh - 2011
Why entrust your memories to hastily taken snapshots--or worse yet, none at all? Let professional photographer (and mom) Me Ra Koh help you capture the moments with 40 beautiful "photo recipes" anyone can do, with any camera. Telling your baby's story in pictures has never been easier!
Inventing Bitcoin: The Technology Behind The First Truly Scarce and Decentralized Money Explained
Yan Pritzker - 2019
Is it magical Internet money? Where does it come from? Who controls it? Why is it important? For me, understanding all the things that come together to make Bitcoin work - the physics, math, cryptography, game theory, economics, and computer science - was a profound moment. In this book, I hope to share this knowledge with you in a very simple and easy to understand way. With nothing but a high school level math background, we will walk through inventing bitcoin, step by step.
Macroeconomic Theory
M.L. Jhingan - 1989
Easy to Understand. Latest Edition of Macro Economic theory. 13 Edition with more knowledge. More understandable. Good for reading. Enjoy Economics of Ml Jhingan with free book notes. "ShopByHeart"
Easy Money: Evolution of Money from Robinson Crusoe to the First World War
Vivek Kaul - 2013
Books on the current financial crisis which started in late 2008 are a tad like that. Until now they have tended to deal with certain aspects of the crisis without looking at the bigger picture of what really went wrong. That bigger picture of the ongoing financial crisis has now started to evolve. Easy Money captures this big picture. The history of money and the financial system as it has evolved over the centuries stand at the heart of this endeavor. It explores the idea that the evolution of money over centuries has led to an easy money policy being followed by governments and central banks across the world, which in turn has fueled humongous Ponzi schemes, which have now started to unravel, bringing the whole world on the brink of a financial disaster. The book also explains how the lessons of the financial crisis have still not been learned, and in trying to deal with it, governments across the world are making the same mistakes which led to the current crisis in the first place.
The MoneySense Guide to the Perfect Portfolio (2013 Edition)
Dan Bortolotti - 2012
From MoneySense index investing expert Dan Bortolotti, plus a foreword by Editor Jonathan Chevreau.
The Florence Prescription: From Accountability To Ownership
Joe Tye - 2009
In helping Memorial Medical Center build a culture of ownership, Carol Jean Hawtrey with the help of Florence Nightingale create a roadmap that every hospital can follow to create a more positive and productive workplace and a build a sustainable source of competitive advantage. In the form of a business parable, the story shows readers why the invisible architecture of core values, corporate culture, and emotional climate is more important than bricks and mortar for creating patient, physician and employee loyalty, and describes eight essential characteristics of a culture of ownership. Dozens of practical strategies for fostering a more positive and productive organization are woven into the story.
The Motley Fool Guide to Investing for Beginners
The Motley Fool - 2015
So we’ve created a guide that will show you (or a friend or relative who’s just getting started): * How much you need to start investing. * The key steps for building long-term wealth. * Proven ways to find great companies to buy. Understanding these life-changing concepts will get any investor on the path to financial freedom. Built upon our 13 Steps to Investing Foolishly, The Motley Fool Guide to Investing for Beginners includes our top investors’ biggest mistakes, insights into different styles of investing, and much more. Plus, you get 3 great stock picks that we think could make a strong foundation to any portfolio.
Common Stocks and Common Sense: The Strategies, Analyses, Decisions, and Emotions of a Particularly Successful Value Investor
Edgar Wachenheim - 2016
Author Edgar Wachenheim is the 28-year CEO of Greenhaven Associates, boasting an average annual portfolio comparable to Warren Buffet's. In this book, he shares his knowledge and experiences by providing detailed analyses of actual investments made by himself and other investors. The discussion covers the entire investment process, including the softer, human side, with candid insight into the joys and frustrations, intensities and pressures, and risks and uncertainties. The unique emphasis on behavioral economics and real-world cases set this book apart from the herd--but it's Wachenheim himself and his deeply-examined perspective that elevates the book beyond a mere investing guide.Between 1990 and 2014, a typical portfolio managed by Wachenheim enjoyed an average annual return in excess of 18%, achieved using relatively conservative stocks and no financial leverage. As a proponent of evidence and example, his analysis of real cases serve as a valuable education for anyone looking to improve their own investment practices.Understand investment through the lens of a Wall Street leaderDig into the details of real-world common stock investingLearn how to invest creatively and minimize riskGo beyond theory to study strategy on a case-by-case basisInvestment principles and strategies are easy to find--entire libraries have been written about theories and methods and what 'should' happen. But this book goes beyond the typical guide to show you how these ideas are applied in the real world--and what actually happened. Investors seeking real insight, real expertise, and a proven track record will find Common Stocks and Common Sense a uniquely useful resource.
Lily Chin's Crochet Tips & Tricks: Shortcuts and Techniques Every Crocheter Should Know
Lily Chin - 2009
And who better to compile one than Lily Chin—the author of four hugely popular knitting and crocheting manuals, a veteran teacher, and one of the fastest crocheters in the world?Lily Chin's Crochet Tips & Tricks compiles more than 75 of her best techniques—some collected from her regularly sold-out classes, many more never seen before—into one comprehensive, pocket-size guide. This book is filled with simple solutions to every crocheter's pet peeves, as well as nonstandard approaches to some of the biggest crocheting bugaboos. At the end of it, you'll be left with one satisfying question: "Why didn't I think of that?!"
The Economics of Microfinance
Jonathan Morduch - 2005
This comprehensive survey of microfinance seeks to bridge the gap in the existing literature on microfinance between academic economists and practitioners. Both authors have pursued the subject not only in academia but in the field; Beatriz Armendariz de Aghion founded a microfinance bank in Chiapas, Mexico, and Jonathan Morduch has done fieldwork in Bangladesh, China, and Indonesia. The authors move beyond the usual theoretical focus in the microfinance literature and draw on new developments in theories of contracts and incentives. They challenge conventional assumptions about how poor households save and build assets and how institutions can overcome market failures. The book provides an overview of microfinance by addressing a range of issues, including lessons from informal markets, savings and insurance, the role of women, the place of subsidies, impact measurement, and management incentives. and Latin America and introducing ideas about asymmetric information, principal-agent theory, and household decision making in the context of microfinance. The Economics of Microfinance can be used by students in economics, public policy, and development studies. Mathematical notation is used to clarify some arguments, but the main points can be grasped without the math. Each chapter ends with analytically challenging exercises for advanced economics students.
Confessions of a Crypto Millionaire
Dan Conway - 2019
Reading this book was nothing short of thrilling." – Manhattan Book ReviewAt the start of this riveting memoir, Dan Conway is a brash young executive in a vast corporation, slogging his way up the ladder while struggling with depression and an addiction he thought he had defeated long ago. As he begins to realize that the mix of nightmarish bureaucracy and his unruly "flip side" have doomed any chance of success, Dan stumbles upon cryptocurrency, tumbling down the rabbit hole to discover a strange, anarchic, but captivating world. He decides to wager everything—his savings, his marriage, his family, his future—on the fledgling crypto, Ether.In Confessions of a Crypto Millionaire, readers join Dan on a rollicking, harrowing, frequently hilarious journey, including his: struggle to rise through the corporate ranks; battle with addiction and its aftermath; bid to reinvent himself; efforts to hold his marriage and family together; and the costs–and thrills–of risking it all."For Conway, crypto was only partly about the money. It was also about finding liberation and salvation." – ForbesDan details in a non-technical and non-preachy way how the idea of blockchain-based decentralization has convinced a generation of dreamers, misfits and gamblers to too often bet more than they can afford to lose. He illustrates how public blockchains like Ethereum could disrupt the nature of work itself in the coming years, upending stultifying centralized corporations in favor of "trust machines" and peer-to-peer cooperation. In the process, readers take a thrilling ride with Dan on a turbocharged adventure through crypto, not knowing if he will make history or lose everything he holds dear.
Pay the Devil in Bitcoin: The Creation of a Cryptocurrency and How Half a Billion Dollars of It Vanished from Japan (Kindle Single)
Jake Adelstein - 2017
Even in hell, bitcoin talks. This modern take on an old Japanese saying still holds true. The cryptocurrency was supposed to do for money what the Internet did for information, but it didn’t work out that way. Its virtual existence unleashed real-world chaos—especially in the homeland of its mysterious creator, Satoshi Nakamoto. Tokyo was the center of the world’s largest bitcoin exchange, Mt. Gox, until that company collapsed with nearly half a billion dollars’ worth of bitcoin gone missing. It might be the greatest heist in history. If it was a heist. So what really happened? Here’s the true story of the humble-to-hot commodity, from the former geek website that launched the boom to an inside world of absent-minded CEOs, hucksters, hackers, cybercrooks, drug dealers, corrupt federal agents, evangelical libertarians, and clueless techies. You’ll discover bitcoin’s connection to the infamous Silk Road, learn why hell has nothing on Japan’s criminal justice system, and get the lowdown on the high cost of betting with the devil’s dollars. All of this for less than the price of a single bitcoin. ABOUT THE AUTHORS Jake Adelstein has been an investigative journalist in Japan since 1993. Considered one of the foremost experts on organized crime in that country, he works as a writer and consultant in Japan and the United States, writing for the Daily Beast, the Japanese economic monthly ZAITEN, and other publications. He has served as a special correspondent for the Los Angeles Times and is the author of Tokyo Vice: An American Reporter on the Police Beat in Japan (Vintage), which has been translated into twelve languages, and Operation Tropical Storm (Kindle Single). Nathalie Stucky is a freelance journalist in Tokyo and Europe. She was an assistant correspondent for the Japanese news agency Jiji Press in Geneva and contributed to the book Reconstructing 3/11. She has written for the Daily Beast, the Los Angeles Times, and several French publications.
Flash Boys: A Wall Street Revolt
Michael Lewis - 2014
stock market has been rigged for the benefit of insiders. They band together—some of them walking away from seven-figure salaries—to investigate, expose, and reform the insidious new ways that Wall Street generates profits. If you have any contact with the market, even a retirement account, this story is happening to you.