Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

    Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them. Advance praise for The End of Advertising "In this dynamic little book, [Andrew] Essex challenges brands--even those of us who pride ourselves on thinking outside the box--to think bigger still. He's got me thinking."--Neil Blumenthal, co-founder of Warby Parker "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a roadmap for how brands can reinvent themselves and navigate this new world."--Arianna Huffington

    Making curtains neednt be left to the professionals ; withEasy to Make! Curtains & Blinds you, too, can create stylish window dressings for your home.

    How can we ever get our organizations to succeed if so few employees believe in their senior leaders? The Leadership Contract explains why leadership, and specifically leadership culture, is the only real differentiator between the organizations that thrive and those that fall behind. This book explains how to establish a leadership contract that is fully understood and agreed upon by business leaders to ensure the success of their company.The book lays out the four terms and conditions of the leadership contract and enlists leaders in making a conscious decision to lead, including the understanding that leadership is a decision, entails an obligation, is difficult, and requires a community.Designed for top-level executives, mid-level managers, front-line leaders, and emerging leaders, the book identifies the shortcomings of current leadership methods and explains how to adopt new policies and mentalities to make you a better leader and ensure business success Author Vince Molinaro, Ph.D., CMC is the author of two successful books, Leadership Solutions and The Leadership Gap and is also a Certified Management Consultant Create the contract that ensures your leadership will take your organization to new heights.

    Each chapter utilizes case studies and numerous examples. Mathematical and technical sections can be skipped without loss of continuity. Most textbooks do not include models and decision support systems robust enough for industry, but that is not true of this new edition.The accompanying CD-ROM also features the return of two simulations, the Computerized Beer Game and the Risk Pool Game and a computerized tool. These simulations help users develop and execute supply chain contracts while also illustrating many of the concepts discussed in the text.

    But with 101 prewritten disciplinary write-ups at a manager's fingertips, there is a way to escape the headaches, anxiety, and potential legal trouble of performance review or counseling sessions. Completely updated and covering the latest developments in employment law, the second edition of "101 Sample Write-Ups for Documenting Employee Performance Problems" explains the disciplinary process from beginning to end and provides ready-to-use model documents in print and on disk that eliminate the stress and second-guessing about what to do and say. Expertly written, the write-ups cover every kind of problem substandard work quality, absenteeism, insubordination, e-mail misuse, sexual harassment, drug or alcohol abuse, and more. Readers will also find new information on laying the ground work for a tidy dismissal; tying progressive discipline to annual performance reviews; formally addressing intermittent FMLA abuse; ways to avoid drafting documentation that could later be used against their company; and much more. There is perhaps no more dreaded managerial task than communicating with an employee about a disciplinary problem, but this one-of-a-kind guide helps managers handle any scenario fairly, constructively, and, most importantly legally.

    Whether you are a beginner or have been sewing for years, this book is packed with all the information you need to get the most out of your sewing machine, simply by changing the feet.• Everything you need to know about feet attachments, from basic feet such as the zigzag foot to specialty fabric and technique feet that will help you invent new design ideas for your sewing projects.• Work effortlessly with a full range of fabrics, learn great time-saving tricks, and experiment with a range of decorative effects by following the authors' creative "ideas files."• Includes a guide to needle, thread, and fabric choices and buying advice for choosing basic, mid-range, and top-end sewing machines, embellishers, and sergers.

    Including easy items to sew for the home, fashion accessories, delightful gifts and innovative ideas for customizing your favourite pieces of furniture, these are chic patterns that will inspire you.

    The new Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams from the Human Resources Certification Institute (HRCI) reflect the evolving industry standards for determining competence in the field of HR. This new edition of the leading PHR/SPHR Study Guide reflects those changes. Serving as an ideal resource for HR professionals who are seeking to validate their skills and knowledge, this updated edition helps those professionals prepare for these challenging exams.Features study tools that are designed to reinforce understanding of key functional areasProvides access to bonus materials, including a practice exam for the PHR as well as one for the SPHR. Also includes flashcards and ancillary PDFsAddresses key topics such as strategic management, workforce planning and employment, compensation and benefits, employee and labor relations, and Occupational Safety and Health Administration regulationsThis new edition is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.

    It's chic. It's all yours. The T-Revolution continues. From FASHION: Get It Twisted tank top. Madame Butterfly halter. My Way or the Thigh Way leggings. To STUFF: toddler hat and cat toys, wine totes, laptop sleeves, and the Ants Go Marching picnic blanket. Plus the greenest grocery tote ever. The author of the bestselling Generation T offers up 120 new ideas to reclaim, resuscitate, and refashion the humble T-shirt—that's right, like the ones you have at the back of your closet—into something completely new. • A quarter of the projects are no sew, and a primer explains the techniques, including braiding, knotting, twisting, sizing, embellishing, and simple stitching. • Plus throw your very own Tee Party (suggested playlists included).

    It was a breakthrough guide in how to drive high quality and customer value, while maintaining a singular focus on agile delivery principles. Fast forward to 2013 and much has changed.Scrum and the other agile methods are dominating the mainstream and new success stories seem to be forthcoming daily. However, there are still challenges and many surround the Product Owner role: scaling Scrum, sustaining quality, delivering and measuring value, providing team leadership, being a part of organizational transformation, and simple survival are all still in play. In other words, the role is still just plain HARD. The Second Edition of Scrum Product Ownership is being delivered to help with today’s challenges. It has more practical advice, real-world tactics, and more stories. It provides a framework of ideas to help today's Product Owners and their teams to better “Deliver the Goods”. However, it remains true to its heritage of guiding you towards becoming a GREAT Product Owner…from the Inside Out.

    Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:· The people—the individuals launching and leading the venture and outside parties providing key services or important resources· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respondTimely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

    You can do it no matter what your experience level with this, the first full step-by-step technique book on cosplay--with no sewing! Internationally known cosplayer Kamui Cosplay (a.k.a. Svetlana Quindt) shows you how to easily create elaborate costumes and successful props out of items available at your local arts and craft or hardware stores: turn foam into a realistic axe, create a breastplate from scratch and use a glue gun to modify just about anything. You will even learn the best and most accessible techniques for working with specialty cosplay materials such as Worbla! Packed with more than 30 step-by-step demonstrations that teach the skills you need to bring all your favorite characters to life no matter the genre, Kamui Cosplay deconstructs the work that goes into making a complete costume, from the first thought to the final photo. Tutorials cover design planning, fabricating body armor, 3D painting techniques and more. Best of all, you can adapt every lesson to use in all future fandom projects spanning video games, books, anime, movies and even your own original characters! Includes: How to choose a costume and find good reference art A short shopping list of necessary materials and tools for beginning cosplayers Basic safety tips A beautiful photo gallery featuring inspiring images from other cosplayers   Next steps--how to grow your workshop, take professional photos, participate in contests and join the cosplay community

    . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.

    And Mother Teresa was its leader.How did this nun with no formal business training create a global brand, become a powerful fund-raising and public relations magnet, and lead a worldwide organization through every phase of growth over the course of forty-seven years? What were her secrets?When we shift our lens and view Mother Teresa from a leadership perspective, a wonderful success story emerges, one filled with inspiration, life lessons, and impact.Ruma Bose spent time in Calcutta working as a volunteer with Mother Teresa and her Missionaries of Charity in 1992. Over time, she discovered that Mother Teresa’s success resulted from the careful application of eight simple and unexpected principles.Through the pages of this book you will have the unique opportunity to learn these principles, share Bose’s experience with Mother Teresa, and discover how to apply Mother Teresa’s principles whether on a single project, throughout an organization, or in your life.Modern, well-timed, and humane, Mother Teresa, CEO helps you discover how you don’t have to be a saint to be a great leader!