It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    Cutting-edge international finance issues are presented along with a traditional treatment of international financial management.

    Everything you ever wanted to know about scales, but were afraid to ask! This book fills you in on major and minor scales; the modes; the blues scale; harmonic minor, melodic minor, chromatic, whole tone & diminished scales; other exotic and ethnic scales; and more. Includes easy-to-read fretboard diagrams, and a bio of Troy Stetina.

    We did our best to take advantage of all the features of the kindle to maximize your reading experience with this book.This book contains the following apocryphal books:The First Book of EsdrasThe Second Book of EsdrasThe Book of TobitThe Book of JudithThe rest of the chapters of the Book of EstherThe Book of the Wisdom of SolomonThe Wisdom of Jesus the son of Sirach, or EcclesiasticusThe Book of BaruchEpistle of JeremyThe Song of the Three ChildrenThe History of SusannaBel and the DragonThe Prayer of ManassesThe First Book of the MaccabeesThe Second Book of the MaccabeesThe word Apocrypha comes from a Greek word meaning "those having been hidden away".Apocrypha generally means those sacred books of the Jewish people which were not included in the Hebrew canonized Bible.These books are valuable as forming a link connecting the Old and New Testaments, and are regarded as useful reading, although not all the books are of equal value.The apocryphal books in this Kindle book are considered of "special value" and are mostly correct, but with many interpolations by man.The Roman Church regards as part of the canon the books of Tobit, Judith, Wisd., Ecclus., Baruch, 1 and 2 Macc., and the additions to Daniel and Esther. Besides these books, there are other Jewish apocryphal writings. The chief are the Psalms of Solomon, the Book of Enoch, the apocalypse of Baruch, the Testaments of the Twelve Patriarchs, the Assumption of Moses, the Book of Jubilees, and the Sibylline Oracles

    Problem solving and mathematical modeling are introduced early and reinforced throughout, so that when students finish the course, they have a solid foundation in the principles of mathematical thinking. This comprehensive, evenly paced book provides complete coverage of the function concept and integrates substantial graphing calculator materials that help students develop insight into mathematical ideas. The authors' attention to detail and clarity, as in James Stewart's market-leading Calculus text, is what makes this text the market leader.

    Marieb and Katja Hoehn have produced the most accessible, comprehensive, up-to-date, and visually stunning anatomy & physiology textbook on the market. Marieb draws on her career as an A&P professor and her experience as a part-time nursing student, while Hoehn relies on her medical education and classroom experience to explain concepts and processes in a meaningful and memorable way. The most significant revision to date, the Eighth Edition makes it easier for you to learn key concepts in A&P. The new edition features a whole new art program that is not only more visually dynamic and vibrant than in previous editions but is also much more pedagogically effective for today's students, including new Focus figures, which guide you through the toughest concepts in A&P. The text has been edited to make it easier than ever to study from and navigate, with integrated objectives, new concept check questions, and a new design program.

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    In Richard Halgin and Susan Krauss Whitbourne’s Abnormal Psychology: Clinical Perspectives on Psychological Disorders, students are shown the human side of Abnormal Psychology. Through the wide

    "Psychology Applied to Teaching "takes complex psychological theories demonstrates how they apply to the everyday experiences of in-service teachers. The Eleventh Edition combines fresh concepts and contemporary research with long standing theory and applications to create a textbook that speaks to today' s teachers and students."New! "Chapter 9: Social Cognitive Theory has been added in response to reviewer suggestions and the many recent developments in cognitive research. No other educational psychology book currently offers a separate chapter on this topic."New! ""Take a Stand!" features give the author an opportunity to spotlight issues such as inclusion, school violence, or high-stakes testing, and encourages debate on critical issues in education. Also accessible on the textbook web site with additional resources and pedagogy and in the Eduspace course with online chats."New! "Coverage of key national standards including PRAXIS and INTASC has been added and referenced throughout the text. A convenient correlation table highlighting text coverage is located on the inside covers for students and professors, with additional suggestions for instructor use in the IRM."Case in Print" exercises in every chapter use recent news articles to demonstrate how basic ideas or techniques are being applied by educators from the primary grades through high school. Each article is followed by several open-ended questions to encourage reflection. This feature can also be found on the textbook Web site."Suggestions for Teaching in YourClassroom" sections include detailed descriptions of how to apply the information and concepts discussed in the chapter to the classroom. These features are intended to be read while the book is used as a text and to serve as a reference for in-service teachers later on.Journal entries help students to prepare and use a Reflective Journal. Entries appear in the margins of the text and encourage readers to consider their own personality, style, and teaching situation in establishing personal guidelines for teaching. A guide for setting up a Reflective Journal is included in Chapter 16--students can use their journals as a reference before and during their teaching experience.Eduspace is a customizable, powerful Interactive platform that provides instructors with text-specific online courses and content in multiple disciplines. Eduspace gives an instructor the ability to create all or part of their course online using the widely recognized tools of Blackboard and quality text-specific content from HMCo. Instructors can quickly and easily assign homework exercises, quizzes, tests, tutorials and supplemental study materials and can modify that content or even add their own.

    invaluable. -- The New York Times, on Dave HughesPopular reference work updated with full-color photos of the insectsAn understandable approach and useful guide to fishing hatchesCovers mayflies, caddisflies, stoneflies, midges, dragonflies, boatmen, alderflies, and hellgrammites Fishing success comes from making wise observations on stream and acting on them right away. In Handbook of Hatches, Hughes teaches how to match the hatch and not worry about identifying the insect until later, if at all, and to fish better, focus on shape, size, and color to choose the best fly for the situation.

    This matching folio features 11 songs from the 16-year-old country-pop singer's debut album: Cold as You * Mary's Song (Oh My My My) * Our Song * The Outside * Picture to Burn * A Place in This World * Should've Said No * Stay Beautiful * Teardrops on My Guitar * Tied Together with a Smile * Tim McGraw.

    With its larger-than-normal image sensor, superior image quality, and impressive array of features for creative photography, this camera has attracted a large and dedicated following in the photography community. However, the camera does not come with a printed manual, or even a PDF manual that can readily be printed for reference. So, until now, it has been difficult for users of the camera to find answers to their questions about the use of the camera’s many controls, menus, and features.With the release of this new book, White Knight Press has provided users of the RX100 with a comprehensive guide to all operations, features, menus, and controls of this amazing camera. Using a patient, tutorial-like approach, the book provides guidance to beginning and intermediate photographers not only about how to accomplish things with the RX100, but when and why to use the camera’s many features. The book does not assume any specialized knowledge by the reader as it explains topics such as autofocus, manual focus, depth of field, aperture priority, shutter priority, exposure compensation, white balance, and ISO sensitivity. The book also provides full details of the camera’s numerous menu options for playback, setup, and customizing the operation of the various buttons and other controls.The book’s more than 300 photographs, most of them in full color when viewed on a color device, illustrate the RX100’s controls, shooting screens, and menus. The photographs also provide examples of the various types of photographs that can be taken using the many creative settings of the camera, including the Photo Creativity settings, which let the photographer alter the color processing of images; the Scene shooting mode, with settings that are optimized for various subjects, including landscapes, portraits, and action shots; the Creative Style and Picture Effect menu options, which offer dramatic options for altering the appearance of images; and the camera’s strong array of features for continuous shooting and shooting in dim lighting.In addition, the book goes beyond the bounds of everyday photography, and provides introductions to more advanced topics such as infrared photography, street photography, astrophotography, and macro photography.The book also includes a full discussion of the video recording abilities of the RX100, which can shoot high-definition (HD) video with stereo sound, and which offers manual control of exposure and focus during movie recording.In three appendices, the book provides information about accessories available for the RX100, including cases, external flash units, and filter adapters, and includes a list of web sites and other resources for further information. Also, the book includes a detailed appendix with helpful “quick tips” that give particular insights into how to take advantage of the camera’s features in the most efficient ways possible.

    Written by master gunsmith and best-selling firearms author Patrick Sweeney, Gunsmithing the AR-15 is your one-stop guide to repairing, maintaining and modifying America's favorite rifle. It's all here!Hundreds of detailed photosMaintenanceRepairAccessories and modificationsTips, tools and techniquesAnd more!Whether you're interested in simple tasks, such as disassembling and maintaining your AR rifle, or if you're ready to tackle more complex projects, such as rebarreling or converting your AR to a piston design, Gunsmithing the AR-15 tells you everything you need to know. Protect your investment and avoid costly mistakes, with Gunsmithing the AR-15!

    With characteristic flair, insight and humor, Feynman discusses topics students struggle with and offers valuable tips on solving physics problems. An illuminating memoir by Matthew Sands who originally conceived The Feynman Lectures on Physics gives a fascinating insight into the history of Feynman’s lecture series and the books that followed. This book is rounded off by relevant exercises and answers by R. B. Leighton and R. E. Vogt, originally developed to accompany the Lectures on Physics.

    Carefully structured to cover relevant information in a manageable format and in a presentation that is interesting and contemporary, renowned author Larry J. Siegel continues to incorporate his hallmark balanced and unbiased presentation of theory, policy, high-interest examples, and cutting-edge and seminal research. This market-leading brief Criminology text is also the best value for your students CRIMINOLOGY: THE CORE, Second Edition now includes the most student-friendly and useful technology package available, including a FREE Student CD-ROM and robust Companion Web Site.