C. S. Lewis's Studies in Words explores this fascination by taking a series of words and teasing out their connotations using examples from a vast range of English literature, recovering lost meanings and analysing their functions. It doubles as an absorbing and entertaining study of verbal communication, its pleasures and problems. The issues revealed are essential to all who read and communicate thoughtfully, and are handled here by a masterful exponent and analyst of the English language.

    

    It shows, through basic vocabularies, family resemblances of languages—Teutonic, Romance, Greek—helpful tricks of translation, key combinations of roots and phonetic patterns. It presents by common-sense methods the most helpful approach to the mastery of many languages; it condenses vocabulary to a minimum of essential words; it simplifies grammar in an entirely new way; and it teaches a languages as it is actually used in everyday life.But this book is more than a guide to foreign languages; it goes deep into the roots of all knowledge as it explores the history of speech. It lights up the dim pathways of prehistory and unfolds the story of the slow growth of human expression from the most primitive signs and sounds to the elaborate variations of the highest cultures. Without language no knowledge would be possible; here we see how language is at once the source and the reservoir of all we know.

    Originally written in 1897 by the 28th president of the United States, this essay underlines the necessity for everyone in the modern world to embrace humane behavior.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.

    Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln. "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."—Roger Ailes, chairman and CEO, FOX News"I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."—Chris Matthews, Hardball

    Originating in Voltaire's campaign to exonerate Jean Calas, they are works of polemical brilliance, informed by his deism and humanism and by Enlightenment values and ideals more generally. The issues that they raise, concerning questions of tolerance and human dignity, are still highly relevant to our own times.

    A compendium of human wisdom culled from the world’s celebrated--and anonymous --minds, from Confucius and Shakespeare to Maya Angelou and Woody Allen.

    So you want to know how to compose the winning arguent? How to prepare it? Deliver it? Spense believes that argument begins with the person, and that to argue successfully one must accomplish more than mere teechnique. He maintains that success in arguments, as in life, is a derivative of personal growth, of discoverring who we are, and embracing the uniqueness that is individual to each of us. The Laws of Arguing According to Gerry Spence1. Everyone is capable of making the winning aargument.2. Winning is getting what we want, which also means helping "others" get what they want.3. Learn that words are a weapon, and can be used hostilely in combat.4. Know that there is always a "biological advantage" of delivering the TRUTH.5. Assault is not argument.6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.7. Let emotions show and don't discourage passion.8. Don't be blinded by brilliance.9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10 Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves

    Pressured by a starving fellow poet, Will establishes The Poets' Preservation Society, a genteel organization to help poets in need. But when Will meets his muse, the enigmatic and athletic Lily White, he becomes inspired not only to write poetry, but to take guerrilla action in support of poets everywhere. Poetry meets parkour and culture clashes with commerce in this hilarious look at how we measure the value of art.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

     Do you ever leave work wondering whether all of the words exchanged between you and your colleagues in emails and meetings actually had any meaning? You spend the day touching base and networking, workshopping and impacting, strategizing and implementing, going forward with your key performance indicators. No wonder you are exhausted when you leave the office! Even as English spreads around the globe, the language itself is shrinking. Our vocabularies are increasingly trimmed of subtlety and obscure words are forbidden unless they qualify as economic or business jargon. The constant pressure in our society to be efficient and productive is working like a noose around the neck of the English language. Don Watson is one of Australia's foremost writers and intellectuals. In Death Sentences, he takes up the fight against the pestilence of bullet points, the scourge of buzzwords, and the dearth of verbs in public discourse. He encourages us to wage war against the personal mission statement and the Powerpoint essay and to take back our language from the corporate wordsmiths and marketeers. BACKCOVER: Praise for Don Watson’s Death Sentences: “Don Watson has written a fine and necessary book. Any citizen who neglects to read it does so at his or her peril.” –Lewis H. Lapham, editor of Harper’s Magazine "[a] marvelous polemic..." —forbes.com “…captures the powerlessness and frustration we feel when confronted by meaningless words delivered with authority.” —Los Angeles Times Book Review “Watson makes an eloquent, elegant, and sometimes scathing case for taking back language from those who would trip it of all color and emotion and, therefore, of all meaning. —Joanne Wilkinson, Booklist) “…many lessons and insights in this book…” —Leigh Buchanan, Harvard Business Review “[Watson is] always clear and precise, even when exposing the verbal pollution that passes for wisdom in the public realm.” –Toronto Star

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    Coverage includes writing college-level essays, source-based arguments, and research papers; thinking and reading critically; using documentation style correctly; designing documents; writing for the Web; writing about literature; writing for business; creating oral presentations; taking essay tests; and using correct grammar, punctuation, and mechanics correctly. Anyone looking to succeed and fulfill their potential in writing.