If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

    This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies--everything. This is a must-have and a terrific book." --Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com"We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer--he's a mover and a shaker on a mission. This is the End of Time! Brilliant." --Paul Dunn Chairman, B1G1(R) www.b1g1.com"Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me--and to my customers--have been immediate, significant, and ongoing." --Brent Uren Principal, Valuation & Business Modeling Ernst & Young(R) www.ey.com"Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." --Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination

    A well-timed purchase or a well-planned merger can boost both the immediate financial position and the long-term outlook for your organization.Conversely, these transactions can quickly spell your company's doom if they are not conceived and executed carefully, legally, and sensibly. Whether you're an M&A veteran or find yourself at the table for the first time, it's crucial to have an authoritative, soup-to-nuts reference to guide you through the many complex steps involved in these major business strategies.Mergers & Acquisitions from A to Z is a practical, hands-on resource for M&A participants on all sides of the transaction. The fully updated second edition covers the latest trends and best practices for structuring profitable deals, new rules and regulations in the age of the Sarbanes-Oxley act, and more. Clear and jargon-free, this authoritative book begins with a thorough overview, and then gives you extensive knowledge of the entire transaction process including:* Preparing for a Merger or Acquisition and Initiating the Deal. Understanding both the seller's and buyer's perspective is key, regardless of what your own role is in the transaction.* Preliminary Considerations and Documentation. The authors present the pros and cons of creating a letter of intent, and how to decide which kind to use (binding, non-binding, or hybrid).* Due Diligence. A thorough legal, financial, and operational analysis of the target business will identify and quantify any areas of concern.* Regulatory Considerations. These include general areas such as environmental, antitrust, securities, and others, as well as those issues specific to your industry or the situation.* Structuring the Deal. The architecture of the transaction will have profound effects on tax, accounting, shareholder, and other financial considerations for all the businesses involved.*Valuation and Pricing. Learn which valuation methods to use, and why the established value is only one component in calculating the actual purchase price.* Financing. How to determine if seller financing, venture capital, securities, and/or other alternatives are proper choices for your transaction.The book also offers complete sample documents including acquisition agreements and other legally required papers, strategies for alleviating post-closing challenges, and ""managing the deal-killers,"" the all-too-common mistakes and pitfalls that can derail even the most promising mergers and acquisitions. Finally, the authors take a look at a few of the alternatives to the M&A approach, including joint ventures, franchising, licensing, strategic alliances, and many others.The power your company can generate in concert with another is immense. With Mergers & Acquisitions from A to Z, you've got the crucial information and versatile tools to make the connection stronger, more durable, and more profitable for all involved."

    tax reform, the interested citizen is forced to choose between misleading sound bites and academic treatises. Taxing Ourselves bridges the gap between the two by presenting in clear non-technical language the key issues in U.S. tax reform: who should pay taxes, how taxes affect the economy and whether to reform or replace the current tax system. The authors discuss various alternative proposals in detail, including the flat tax and the sales tax, but they are not advocates for any of them; instead, they provide readers with the knowledge and the tools - including an informative overview of the U.S. tax system and an invaluable voter's guide to the tax policy debate - to make their own informed choices about how American citizens should tax themselves. The third edition of this popular guide has been extensively revised and updated to cover all changes in U.S. tax laws through to May 2003 and to reflect the most recent research and relevant data. It also provides new or expanded treatment of issues in the current debate, including tax cuts and whether they stimulate the economy, savings incentives, double taxation of corporate income, the estate tax, c

    A Peoples Guide to the Federal Budget is for every American who wants to understand and participate in a process that affects all of us. It serves as a foundation for the novice reader, a reference tool for a more advanced audience, and is perfect for high school and college classroom use. Released to coincide with the fiscal year 2013 budget process and the 2012 presidential election, this guide includes up-to-the-minute numbers and explanation of President Obamas 2013 budget request.

    Instead, one of the babies was stillborn -- and the other just barely clinging to life. The Sabias loved Little Tony and never considered putting him in a home. But caring for their son would exhaust them, emotionally, physically, and financially, and put a nearly lethal strain on their marriage. It was only when Donna, at the local playground, met another mother -- who suggested suing -- that the Sabias saw some hope for relief.This is the riveting true story of one family's journey into the maelstrom of a malpractice lawsuit -- and the attorneys, doctors, insurance carriers, and countless other players in the seven-year struggle toward resolution. It is at once a heartrending tale of human sorrow -- and, in the words of The San Francisco Chronicle, "a disturbing biopsy of a system in serious need of overhaul."

    Chanakya who was born around 3rd BC in Bharat (now Hindustan), astute, shrewd and ruthless political master. Equally selfless and patriotic teacher who politically united the small states post invasion of Greeks and reclaimed the boundaries of Bharat stretching from Puruvarsha (Persia, now Iran), Gansthan (now Afghanistan) to far east of Magadh (Bihar state). We know Chanakya for his Niti-shashtras, for his voluminous work on economy, maxims of wisdom and intelligence. But we do not know much about minute details with which he governed the country at that time. We do not know, during his time of around 3rd BCE, at how much advance stage the economy, public life, administration, industries, defence mechanisms, taxations, public-private partnerships, foreign policy, judicial systems, banking and accounting systems ….. were there in India. It seems, they all were in more than perfect stage compared to present scenario factoring advancement in science and technology etc. We will look at each of them one by one. In this book, “Chanakya Niti on Corruption”, we will take a look at corruption. What Chanakya thinks about sources of corruption, ways of finding about corruption, judgements and punishments of corruptions etc. Chanakya knows very well that just like it is impossible to know when and how much water a fish drinks, it is utmost difficult to know how much money government officials steal away while in charge of it. Knowing human nature which succumbs to greed, fear, lust, anger or any such tamas gunas, and indulges in acts of corruption to accumulate wealth in the country or outside. Chanakya keeps eye on conduct and life style of not only ministers, but all levels of the government officials too. Chanakya takes multi pronged approach to tackle and eradicate corruption. He knows that by establishing one department to tackle corruption problems are not going to be solved, instead will increase many fold later when that department itself becomes corrupt eventually. He relies on spying, continuous intelligence gathering, harsh punishments leading to deaths, rewards who bring to notice acts of corruptions by officials etc, promotions and rewards to who do their job righteously. Not only that, 3rd century BC, do you imagine there were clear cut rules and guidelines how to write account books, !. At that time, he knew that what impact it creates on overall economy and nation building, if sanctioned amount for projects are not utilised actually? Chanakya knows corruption is contiguous, and he tackles such problems too with well laid out and practical laws to follow at that time. Looking at the crux of the guidelines what Chanakya outlines, it seems that essence of those laws are applicable still today with more verbatim or expansion of words to suite and cover present scenarios. But, the essence remains same. He knew that in corruption free country, trade and business, entrepreneurship and industries flourishes and so overall wealth, health and security of the nation. I hope reading this book "Chanakya Niti on Corruption", will open up a window to explore further on how an Indian political guru administered this nation 3rd century BCE.

    Writing in an accessible style, William J. Baumol, Robert E. Litan, and Carl J. Schramm documentfour different varieties of capitalism and identify the conditions that characterize Good Capitalism—the right blend of entrepreneurial and established firms, which can vary among countries—as well as the features of Bad Capitalism. They examine how countries catching up to the United States can move faster toward the economic frontier, while laying out the need for the United States itself to stick to and reinforce the recipe for growth that has enabled it to be the leading economic force in the world. This pathbreaking book is a must read for anyone who cares about global growth and how to ensure America’s economic future.

    You’re probably reading this because, well, you feel the same way.Perhaps you’re worried about one specific scenario (the death of the banking system, hyperinflation or something else) but then again, maybe you’re not able to identify specific threats. Instead, you just feel “something” is wrong. You feel it deep down inside and it haunts you.Rightfully so, in my opinion!The Age of Anomaly is here to provide much-needed clarity. My name is Andrei Polgar but a lot of you might know me as “the One Minute Economics guy on YouTube” and I’ve never been an economist who desperately wants to sound intelligent.Instead, through my work, I’ve had one goal and one goal only: making economics easy to understand, something traditional education has failed at remarkably. As time passes, my work is featured in more and more universities all over the world. Students love it, people who already graduated feel the same way and even those who aren’t necessarily interested in economics become fascinated by this often misunderstood but amazing field.Why do people like what I do?For one simple reason: because it works.Through The Age of Anomaly, I’ve made it clear that understanding financial calamities and being prepared doesn’t have to involve rocket science. Anyone can do it and frankly, everyone should do it.I’ve provided a “from A to Z” perspective by:1) Analyzing quite a few hand-picked economic calamities of the past, from the tulip mania to the Great Depression, the Great Recession and even case studies pretty much nobody heard of such as the short domain mania of 2015-20162) Drawing parallels and finding common denominators so as to provide tips that help readers become better and better at spotting financial storms3) Explaining that becoming better at spotting financial storms is just not enough. Even I may very well end up being caught off-guard by the next crash and as such, it makes sense to dedicate just at much energy to becoming more resilient in general so as to better withstand anything life throws your wayBy becoming good at spotting financial storms as well as resilient, you’ll be multiple orders of magnitude (and I consider even this the understatement of the century) better off than the average individual, who blissfully chooses to live in a bubble of ignorance!

    This highly accessible book is aimed at anyone who wants to improve their financial situation, from the financial novice who needs clear basic guidelines on how to deal with money to those who are more financially savvy but want to supplement their knowledge. Covering a range of topics, from saving, investing, debt management, buying a house to blunders to avoid, Become Your Own Financial Advisor provides people of all ages and levels of wealth with practical information on how to improve their finances. And, in the process, proves that financial freedom is possible for everyone.

    Professor Ralph Raico shows them to be wolves in sheep's clothing and their wars as attacks on human liberty and human rights.In the backdrop of this blistering and deeply insightful and scholarly history is the whitewashing of "great leaders" like Woodrow Wilson, Winston Churchill, FDR, Truman, Stalin, Trotsky, and other collectivists. They are highly regarded because they were on the "right side" of the rise of the state. But do they deserve adulation? Raico says no: these great leaders were main agents in the decline of civilization in the 20th century, all of them anti-liberals who used their power to celebrate and enhance state power.Robert Higgs writes the introduction and cheers this powerful expose as a necessary corrective."For Ralph Raico," writes Robert Higgs in the foreword, "it would be not only unseemly but foolish to quiver obsequiously in the historical presence of a Churchill, a Roosevelt, or a Truman. He knows when he has encountered a politician who lusted after power and public adulation, and he describes the man accordingly. He does not sweep under the rug the crimes committed by the most publicly revered Western political leaders. If they ordered or acceded to the commission of mass murder, he tells us, without mincing words, that they did so. The idea that the United States has invariably played the role of savior or 'good guy' in its international relations Raico recognizes as state propaganda, rather than honest history."Thus, in these pages, you will find descriptions and accounts of World War I, of the lead-up to formal U.S. belligerence in World War II, and of Churchill, Roosevelt, and Truman, among others, that bear little resemblance to what you were taught in school. Here you will encounter, perhaps for the first time, compelling evidence of how the British maneuvered U.S. leaders and tricked the American people prior to the U.S. declarations of war in 1917 and 1941. You will read about how the British undertook to starve the Germans – men, women, and children alike – not only during World War I, but for the greater part of a year after the armistice. You will be presented with descriptions of how the communists were deified and the German people demonized by historians and others who ought to have known better. You will see painted in truer shades a portrait of the epic confrontation between the great majority of Americans who wished to keep their country at peace in 1939, 1940, and 1941 and the well-placed, unscrupulous minority who sought to plunge the United States into the European maelstrom."Raico’s historical essays are not for the faint of heart or for those whose loyalty to the U.S. or British state outweighs their devotion to truth and humanity. Yet Ralph did not invent the ugly facts he recounts here, as his ample documentation attests. Indeed, many historians have known these facts, but few have been willing to step forward and defy politically popular and professionally fashionable views in the forthright, pull-no-punches way that Raico does. The historians’ principal defect for the most part has not been a failure or refusal to dig out the relevant facts, but rather a tendency to go along to get along in academia and 'respectable' society, a sphere in which individual honesty and courage generally count against a writer or teacher, whereas capitulation to trendy nonsense often brings great rewards and professional acclaim."

    Dubey slogs his way through the corridors of Delhi’s trial courts and realizes that the legal system is anything but fair. He stumbles upon a strange world of corruption, sleaze, adultery, eloping couples and clients willing to pay for legal services ‘in kind’. He survives the ‘killing field’ of litigation for twelve long years, biding his time. When he gets an offer to join a law firm, Dubey believes he has finally arrived. But has he? The world of Indian corporate law is one of intense power-play and the merciless pursuit of revenue. In this sinister world of destructive politicking, Ranjeev becomes enemies with the big sharks who own the law firm. What follows is an explosive showdown. In this dark, racy memoir, the now-well-known corporate lawyer exposes the world of the black robes with his trademark wit and leaves you wanting more. If you had to read only one book about the world of lawyers and the Indian legal system, Legal Confidential would have to be it!

    In this linear construct, you go to work for a week and at week’s end you are compensated for that work. The next week you do more work and are compensated for that work, and so on. This is a common agreement between employers and employees in many countries, including the United States. The purpose of this book is to challenge that construct. It is the author's intent to suggest a more profitable arrangement for the creator of the product — the worker. The notion is that one could work on a project for a certain amount of time but the product of that project could pay dividends for a longer term. One might work for a week and be paid for the product of that work every week for many years. Imagine how this construct would compound income week after week, project after project. At some point, with numerous streams of income from a growing number of completed projects, one would be able to discontinue taking on new projects if he or she desired, living off the residuals of the projects he or she created to that point. Indeed, one could take a vacation, still earning income from work he or she completed long ago. With the help of Dr. Frederick Von Greensburg, Thaddeus Cooper breaks down the concept of passive income and outlines a strategy for creating streams of this revenue to supplement or replace traditional income. A self-help book for the masses and a manifesto for the most creative among us, Don't Give Your Work Away For Free: A free ebook by Thaddeus Cooper is a MUST READ!

    Now the retail banking business model looks set to be transformed too. In Bye Bye Banks? James Haycock and Shane Richmond describe these startups, and to which areas of the banking industry they are laying siege. It shows that this assault is already well underway and that many incumbents are poised to be displaced, diminished and disintermediated. It draws on extensive research and on-and-off the record interviews with senior executives in some of the biggest banks. Haycock and Richmond conclude with the recommendation that traditional banks need to reinvent themselves by launching a ‘Beta Bank’: a lean, stand-alone organisation fit for the future for which they provide a ten-point operating model. This short book is a bold, urgent and timely analysis of the forces shaping the future of financial services. Its message to industry leaders in the sector could not be more simple: adapt or prepare to be disrupted. “This work accurately and concisely captures the effects of the disruption brought to the banking industry by the digital revolution. The comments by other banking and innovation professionals about their own experiences are particularly intriguing.” - Alessandro Hatami, former Innovation Executive at Lloyds Banking Group “James Haycock is a key voice for how the banking industry should and will change.” - Tom Hopkins, Product Innovation Director, Experian Consumer Services “If you are an incumbent retail bank, read it, get on with it, make it happen.” - Lee Sankey, former Group Design Director, Barclays