Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

    Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.

    A successful marketing manager and product inventor challenges conventional ways of thinking and reveals how to successfully market new ideas.

    But sometimes we do not pursue our dreams because we are afraid to fail or lose face. Instead of pursuing our dreams, we constantly worry about what we "should have" done or said, and this causes stress and anxiety. Moreover, that is the voice of fear, speaking to you. We see other successful people, who achieved their goals, and think, "how do they do it?" This book uncovers the fearless mindset you need to be successful. The truth is that fear makes us negative and timid. Research shows that almost 2/3 of our thoughts are negative. No wonder that every time we want to pursue our desires, fear holds us back. Achieve what you want from life: all it takes is action Fear is triggered when our safety is in danger. It is a tool to avoid physical harm and death from enemies. Now, fear itself is our biggest enemy. We have to defeat the enemy within that knocks down our dreams. For instance, when you live in constant distress because you hate your job; your mood, dreams and above all, your health is impacted. Stress has severe consequences for our body and can lead to depression, bipolar disorder, panic disorder, and burn-out. 7 Steps To Freedom That You Can Apply Immediately But there is good news: defeating fear and achieving your goals is a skill. Similar to mastering every skill, it takes practice and the right set of tools. Everything starts with one realization: fear is a choice. Massive Life Success unveils the principles of gaining control over your life, so you can say no to fear and achieve your goals. Learn to live a stress-free existence and achieve your goals by: Knowing why people fail to reach their goals, and others succeed Knowing how to live a life of joy and presence Understanding the fear mechanism Discovering the solution for stress Finding your purpose Learning to say no

    You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.

    This revised and updated edition offers easy time-tested ways to improve anybody's ability to communicate in business and social situations, either in person or in cyberspace.

    This is a book for the rest of us. - Victoria LabalmeIf you sense there's something more but you're not yet sure what it is...If you wish you had the courage to try something new...If you're struggling to figure out your next steps on a project, plan or path...Risk Forward will help you find your way.In this brief, easy-to-read, full color book experience, acclaimed keynote speaker and performance coach Victoria Labalme shares a series of strategies that are practical, reassuring, and radically freeing.Through these uniquely designed, whimsical, and thought-provoking pages, you'll learn:- How to navigate through uncertainty- The #1 question to identify what matters- Four insights to help you find your way- Why your disparate talents are essential to your path- How to handle moments of indecision- 3 key questions to ask when you get advice- How to stay on course and know that what you do makes a difference

    you teach guys and gals about leadership and you've helped not only military guys but families." - Megyn Kelly"You show in the book how to motivate... thanks for writing the book Extreme Ownership." Bill O'Reilly"[Jocko] is the co-author of an incredible new book - which I've been loving. Trust me. Buy it." - Tim Ferriss"This is a life-learning lesson for everyone... the book is awesome." - Sean HannitySent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

    Discover how to sharpen your focus, improve your concentration, maximise your productivity and speed up your success with evidence-based strategies and proven tricks. This book is a practical, step-by-step guide on how to improve your focus with a twist - it helps you identify what's not working first, so you can target your specific problems head-on, without wasting time and energy on stuff that's unlikely to work for you. The approach presented in this book unlike many others, recognises and takes into consideration your individual situation, providing you with a roadmap so that you can check where you are and what you need to do to get where you want to be. This system will grow with you. Why you should check out Laser-Sharp Focus: This book is a good fit for you if you: - Struggle with distractions and interruptions - Are consumed by procrastination - Have tried and failed to constantly 'motivate yourself' - Suffer from 'wandering mind' - Feel you are not as productive as you could be. You will learn: - How to identify what specifically is not working within your current 'focus system' - What you can do to eliminate procrastination, minimise distractions, avoid interruptions, keep your mind on track, your emotions under control, and your body at top-level performance - How to create a system that can adapt to your changing needs so that you focus on your job, whatever it is, whenever you need to and wherever you are. Get your copy and start improving your focus now!

    Aubrey Marcus, author of the book is CEO of Onnit, a human performance company that he has built into one of the fastest growing companies in the world.How can we get the most out of our body and mind on a daily basis? Want to change your life for the better?Aubrey Marcus answers these questions in this handbook that guides the reader to optimise each moment of the day. With small, actionable changes implemented throughout the course of one day we can feel better, perform more efficiently and live happier. And these habits turn into weekly routines, ultimately becoming part of a lifelong healthy choice.From workouts and diet to inbox triage, mindfulness, shower temperature and sex this groundbreaking manual provides strategies for each element of your day. Drawing on the latest studies and traditional practices from around the world, this book delivers cutting-edge life hacks, nutritional expertise, brain upgrades and fitness regimes.Own the Day presents a path to change. It guides readers through a single 24-hour day of positive choices and optimal living that will form the groundwork for all their days to come. From foundational elements like workouts, diet, and mindfulness, to more routine opportunities to optimize your choices, such as shower temperature and inbox triage, readers will learn to make the most of every moment.Ultimately, Marcus creates a choose-your-own-adventure guide to living that brings the reader's mind, body, and spirit to life. It is a promise delivered on the back of real, concrete strategies for better living. And the all-encompassing results are what make this book's simplistic approach so successful. By focusing on optimal decision making for just one day —by making several small, key changes in your daily approach—you end up addressing your health at every level. And owning your day.

    Before retiring in 1997, he took his team to a bowl game every year, won three national championships in the last four years he coached, and ended his career boasting an 84 percent winning record. But while these numbers testify to an undeniable accomplishment, it has been another, more powerful force that has shaped Osborne's life: his faith.In Faith in the Game, this legendary coach shares the philosophy he used to create not only a champion football team, but also a meaningful life. Both a memoir of Osborne's career with the Cornhuskers and an inspirational guide to making the most out of life, Faith in the Game presents the traits Osborne helped to instill in his team, including core values like honesty, loyalty, and courage. Illustrated with compelling behind-the-scenes stories of the Nebraska football team and conveyed in his own captivating tone, Osborne's message reveals the value of hard work, the need to balance our professional and personal obligations, and, above all, the importance of bringing faith into our lives.For those seeking a spiritually centered approach to living and working, this candid account of Tom Osborne's faith and strength is a warm and authentic book from which all of us can learn.

    Rick Pitino is famous as one of the most dynamic and successful basketball coaches of our time, leading the University of Louisville Cardinals to the NCAA basketball championship in 2013, and is renowned for writing the #1 New York Times bestselling success and leadership book, Success is a Choice.In his new book, The One-Day Contract, Pitino details his key to success, on the court and in life: to focus on making the most of each day, by creating a contract with yourself. Coach Pitino was able to turn Louisville into NCAA champions by applying this idea to everything he and the team did—every practice, every recruiting visit, every game preparation, every scouting report, every instruction that he gave players and coaches, and everything he did himself. Each day became just as important as reaching the national championship, and so, by honoring the one-day contract, he and Louisville moved through adversity toward their goal.In this inspiring and practical guide, Coach Rick Pitino illustrates how to set your own one-day contract, and follow through to honor it for each day, each goal, and each interaction with another person. Pitino shows how to:Establish focus as a discipline in everything you do: planning, strategy, priorities, and career advancement.Discover the true key to success: not ambition, not wealth, not power, but humility.Use technology wisely—but don't let it replace personal connection with the people you work and live with.Own up to your problems, tell the truth and they will become part of your past. Lie and they become part of your future.Make small changes and add value to every minute of your life.The One-Day Contract will reshape the way you approach your job, your goals, and your life.

    I have been starting and running businesses for the past 13 years. My entrepreneurial journey began with multiple businesses offline, but in 2011 I discovered the 'internet as a business' and decided that I would never work offline again. By 2012, I was running a successful software company from my laptop, travelling the world with my wife and daughter, and playing drums in a punk rock band. I had the freedom to work when and where I wanted and had achieved the 4 Hour Work Week, but I had the desire to do something meaningful. Up until now, I had spent a large portion of my life picking the brains of entrepreneurs that had walked the entrepreneurial path before me and I wanted to share what I had learned -- entrepreneurs are not born, they are created through mindset, hard work, and a desire to do meaningful work. 200+ interviews and over 1.2 million downloads later and I want to give you the best hacks. That's exactly what this book will give you. I love how the internet has changed mine and my family's life and I cannot wait to help you start, build, and grow your very online business. The entrepreneurs and experts you will learn from (plus 40 more inside!) How to stop struggling with failure, with Seth Godin, best selling author. It is all about overcoming each obstacle as it hits and not giving up, with Brian Smith, founder of UGG Boots. Most things in life fail - it's okay, with James Altucher, entrepreneur and bestselling author. True success comes from having a ton of failures and then learning from them, with Nellie Akalp, founder of CorpNet. Entrepreneurs are not born, they're made, with Landon Ray, founder of OntraPort. Why you need to become the CEO of your own business, with Brian Clark, cofounder of Rainmaker Digital. You have to learn to love what you do, versus trying to do what you love, with Kate Matsudaira, founder of PopForms. The best way to be wrong, with with Chris Brogan, founder of Owner Media. Let your challenges become your super powers, with Dominic Johnson-Hill, founder of Plastered Tshirts. Choosing the path of unpredictability, with Jon Stein, founder of Betterment. Who should read this book Are you stuck and don't know what to do next? In this book, Jonny will be your personal mastermind, coach, and mentor as he gives your the guidance and kick in the ass you need today. Do you want to control your destiny? If you want to design a lifestyle that puts you in control of your time and income, this book is for you. Do you want to do work that matters? If you want to work on projects that make a real impact and have meaning to you and others, this book will let you discover your true value. Want the freedom to travel? If the idea of working on your business while traveling the world makes you smile, digital entrepreneurship and Hack the Entrepreneur is for you. What's Inside 1. Getting Started There are similar obstacles we all face or have faced when getting started in business. Once we've broken through and started, we all wish we could've started sooner. Now you can. 3.

    But how problem solving is taught in our schools, universities, businesses and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything you'll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after bulletproof problem solver who can tackle challenges that others balk at.The problem-solving technique outlined in this book is based on a highly visual, logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed, real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you'll have a personal superpower for developing compelling solutions in your workplace.Discover the time-tested 7-step technique to problem solving that top consulting professionals employ Learn how a simple visual system can help you break down and understand the component parts of even the most complex problems Build team brainstorming techniques that fight cognitive bias, streamline workplanning, and speed solutions Know when and how to employ modern analytic tools and techniques from machine learning to game theory Learn how to structure and communicate your findings to convince audiences and compel action The secrets revealed in Bulletproof Problem Solving will transform the way you approach problems and take you to the next level of business and personal success.

    They not only make a name for themselves but also add value and name to their institutions and countries.This book will give you an insight into the life, times, and world of some of these people. It takes you through the little-known journeys of these true achievers, who are leaders in their fields and have set examples in merit, excellence, and dedication. Their lives were never beds of roses. There were times when conditions were adverse and luck betrayed them, and yet, they refused to stop, and emerged winners in the race of life. There is the story of man who had only $8 in his pocket when he went to the US and became the greatest engineer of modern times—today, he is known as the ‘Father of the Pentium Chip’. There is the journey of a small town boy becoming a ‘Hall of Fame’ investor as per Forbes. From the son of a school teacher, an ordinary boy became a world-famous scientist, having 30 patents and 22 books to his credit. There is the tale of a man who once seemed to be “uninterested in academics” but went on to found one of India’s most popular online fashion portals—Jabong.com. Another is the story of a Delhi boy who founded billion dollar companies like MTC and Soin LLC.This book aims at not only giving the reader the story of these stalwarts, but also spur them to be inspired and motivated to do something different in their own lives.