The Future of the Brain: Essays by the World's Leading Neuroscientists
Gary F. Marcus - 2014
Original essays by leading researchers such as Christof Koch, George Church, Olaf Sporns, and May-Britt and Edvard Moser describe the spectacular technological advances that will enable us to map the more than eighty-five billion neurons in the brain, as well as the challenges that lie ahead in understanding the anticipated deluge of data and the prospects for building working simulations of the human brain. A must-read for anyone trying to understand ambitious new research programs such as the Obama administration's BRAIN Initiative and the European Union's Human Brain Project, The Future of the Brain sheds light on the breathtaking implications of brain science for medicine, psychiatry, and even human consciousness itself.Contributors include: Misha Ahrens, Ned Block, Matteo Carandini, George Church, John Donoghue, Chris Eliasmith, Simon Fisher, Mike Hawrylycz, Sean Hill, Christof Koch, Leah Krubitzer, Michel Maharbiz, Kevin Mitchell, Edvard Moser, May-Britt Moser, David Poeppel, Krishna Shenoy, Olaf Sporns, Anthony Zador.
The Associated Press Stylebook and Briefing on Media Law
Associated Press - 1977
With this essential guide in hand, any writer can learn to communicate with the clarity and professionalism for which the Associated Press is famous. Fully revised and updated, this edition contains over 5,000 A to Z entries--including more than 50 new ones--laying out the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. Comprehensive and easy to use, The AP Stylebook provides the facts and references necessary to write accurately about the world today: correct names of countries and organizations, Internet language and search techniques, language to avoid, common trademarks, and the unique guidelines for business and sports reporting. The final word on media law, The AP Stylebook also includes an invaluable section dedicated to crucial advice on how writers can guard against libel and copyright infringement. The veritable "journalist's bible," this is the one reference that working writers cannot afford to be without.With more than 50 new entries plus updates of more than 100 others, The AP Stylebook includes such features as: An A to Z listing of guides to capitalization, abbreviation, spelling, numerals, and usage* Internet guidelines* Sports guidelines and style* Business guidelines and style* A guide to punctuation* Supreme Court decisions regarding libel law* Summary of First Amendment rules* The right of privacy* Copyright guidelines* Proofreaders' marks
Creating the Not So Big House: Insights and Ideas for the New American Home
Sarah Susanka - 2000
That groundbreaking book proposed a new blueprint for the American home: a house that values quality over quantity, with an emphasis on comfort and beauty, a high level of detail, and a floor plan designed for today's informal lifestyle.
Creating the Not So Big House
is the blueprint in action. Focusing on key design strategies such as visual weight, layering, and framed openings, Sarah Susanka takes an up-close look at 25 houses designed according to Not So Big principles. The houses are from all over North America in a rich variety of styles -- from a tiny New York apartment to a southwestern adobe, a traditional Minnesota farmhouse, and a cottage community in the Pacific Northwest. Whether new or remodeled, these one-of-a-kind homes provide all the inspiration you need to create your own Not So Big House.
In Praise of American Educators: And How They Can Become Even Better
Richard DuFour - 2015
In this thought-provoking book, the author presents a compelling case for why contemporary American educators are the greatest generation in history. He carefully explains why current national reform policies have failed and presents specific steps policymakers, administrators, and teachers must take to transform American schools to meet student needs in the 21st century.
The Artful Read-Aloud: 10 Principles to Inspire, Engage, and Transform Learning
Rebecca Bellingham - 2019
Rebecca brings us back to our better selves! -Naomi Shihab NyeIt's no secret that reading aloud to children every single day is one of the most important things any teacher, parent, or grown up can do to help children become better readers, thinkers, and frankly, better human beings. There are many resources available-scores of books, articles, web sites, videos, podcasts, and more that highlight the research on why reading aloud to kids is so vital, how to incorporate it into the day, and lists of texts to choose from for each grade level.The Artful Read-Aloud is a user-friendly guide that builds a bridge between the artistic world and the classroom, providing a deeper dive into the artistry of reading aloud. Rebecca Bellingham draws on her experience as a performer, teaching artist, classroom teacher, and literacy coach to make explicit connections between the arts and reading aloud, providing dozens of easy moves teachers can make that can enhance, elevate, and deepen the impact of interactive read-alouds.Each chapter focuses on a specific guiding principle that is drawn from the arts and is meant to spark engagement, provoke inquiry, and inspire deep thinking. She includes practical tips for how to bring each principle to life in the classroom, including:how to embody the text by making small shifts with your body and voice to bring the words to life, helping kids envision different characters and their actions more completely learning when to slow down, pause, and read in an deliberate and careful way to give kids time to think, feel, process, and connect when and how to create opportunities for talk, giving kids the space to ask questions and reflect on what they notice, wonder, and predict how to give kids a chance to move around as they try on characters, recreate scenes, learn about new concepts, and live inside the book prioritizing read alouds that give students practice listening to and learning from diverse voices while creating space for meaningful conversation about important issues relating to injustice, identity, inequality, and more ways to be intentional in your choices, from matching books to the students in front of you to choosing passages that support instructional goals and teaching points. Reading aloud to your students supports a balanced, rigorous, and joyful literacy curriculum that not only feeds the souls and minds of your students but your own as well. Dip into The Artful Read-Aloud and see what's possible inside your daily read-alouds. By learning to make simple moves that model what real reading looks and sounds like you can help your students become the kind of readers all of us hope they will become: engaged, thoughtful, lifelong ones.
Built to Last
David Macaulay - 2010
Macaulay has revised texts based on new research, created gorgeous new drawings, in some cases wholly re-imagined scenes from the books—bringing Castle and Cathedral to life in full-color for the very first time. The resulting illustrations add to the reader’s understanding of these buildings, capturing intriguing new perspectives and a depth of detail in structure and atmosphere.This impeccably researched volume is not only a necessary addition to the bookshelf of any David Macaulay or architecture fan, but will delight readers of all ages who are experiencing his work for the first time.
Growing a Business
Paul Hawken - 1987
In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs. Paul Hawken—entrepreneur and bestselling author—wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy. Using examples like Patagonia, Ben & Jerry’s Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
Marketing Management
Philip Kotler - 1967
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Materials Management with SAP ERP: Functionality and Technical Configuration
Martin Murray - 2011
Based on SAP ERP 6.0, this new edition of the best-selling book is a comprehensive reference to the ins and outs of Materials Management in SAP, with new real-world, practical examples to help you grasp the information quickly and efficiently. You’ll learn everything you need to know, from goods receipt and invoice verification to balance sheet valuation and the material ledger. Materials Management Processes and Concepts Discover the various concepts of materials management and how they can be used to help your business run smoothly. Materials Management Configuration Learn specific configuration details to help you optimize your MM implementation. Comprehensive Coverage of Key Concepts Master the various elements of SAP ERP, including material master data, vendor master data, purchase requisitions, request for quotations, inventory management, and much more. Real-World Scenarios and Examples Use the expert advice and examples throughout to help you with your own MM processes. Third Edition, Updated and Expanded This book is updated to include new content on the release strategy for purchasing, special procurement keys, split valuation, pricing conditions in purchasing, taxes in MM, as well as screenshots for the latest GUI and new appendices.Highlights• Material Master Data • Vendor Master Data • Purchasing Information Data • Release Strategy for Purchasing • Split Valuation • Material Master Records • Purchase Requisitions • Requests for Quotations • External Services Management • Inventory Management • Goods Issue • Taxes in MM
Pomp and Circumstance
Fred Mustard Stewart - 1991
But what vow could forestall their separate destinies or shield them from an age when innocence was overcome by violence and the force of history itself?Continents apart, they fought and loved the world over before coming to America and plunging into the gigantic maelstrom of the Civil War.Fred Mustard Stewart, author of such bestsellers as Ellis Island, Century, and The Glitter and the Gold, has woven a vast epic about a stunning, spirited woman, a proud, passionate man, and a chapter of history written in blood and bravery, tragedy and triumph.
Motivation and Personality
Abraham H. Maslow - 1954
Applications are made to the theories and science of personality, psychotherapy, personal growth and general psychology.
The Lighthouse Effect: How Ordinary People Can Have an Extraordinary Impact in the World
Steve Pemberton - 2021
Our polarized, divisive culture seems to be without heroes and role models. We are adrift in a dark sea of disillusionment and distrust and we need "human lighthouses" to give us hope and direct us back to the goodness in each other and in our own hearts. Steve Pemberton found a lighthouse in an ordinary man named John Sykes, his former high school counselor. John gave Steve a safe harbor after Steve escaped an abusive foster home and together they navigated a new path that led to personal and professional success. Through stories of people like John and several others, you will identify how the hardships you have overcome equip you to be a "human lighthouse," inspiring those around you. The humble gestures of kindness that change the course of our lives can shift the course for America too. With a unique vision for building up individuals and communities and restoring trust, The Lighthouse Effect opens your eyes to those who are quietly heroic. You will reflect on the lighthouses in your own life and be reminded that the greatest heroes are alongside us--and within us.
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
B. Joseph Pine II - 2019
Attention is scarce. Are you engaging your customers?
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Get Your Hands Dirty on Clean Architecture: A hands-on guide to creating clean web applications with code examples in Java
Tom Hombergs - 2019