The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
Jay Baer - 2011
Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.This book isn't about how to do social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Birnbaum's 2019 Walt Disney World: The Official Guide
Birnbaum Guides - 2018
The immersive, new 14-acre land (slated to open by late 2019) will give guests of Disney's Hollywood Studios the opportunity to explore a never-before-seen world and interact with creatures and droids from the popular Star Wars franchise.The ever-popular Epcot International Food & Wine Festival is bigger and better than ever. Look here for new details on this and other special Epcot events (Flower & Garden Festival, Epcot International Arts Festival, The Disney and Pixar Short Film Festival, and more).Get a sneak peek of the Disney Skyliner. This new transportation system will offer a bird's-eye view of Walt Disney World via airborne gondolas.Imagineers are busy enhancing favorite resorts and building brand new ones, including Disney Riviera Resort (planned to open in late 2019/early 2020) and a new hotel with a Star Wars theme. We'll share details to help you plan future visits!Disney Cruise Line weighs anchor a mere 50 miles from Walt Disney World, making a surf-and-turf vacation a tempting possibility for many a Disney guest. A special Birnbaum "bonus" chapter guides guests from possibility to reality, laying out all the details for pairing a Disney Cruise with a visit to Walt Disney World.Planning a trip to the Walt Disney World? Be sure to have all the official guides from Disney Editions:Birnbaum's 2020 Walt Disney World for KidsBirnbaum's 2020 Walt Disney WorldThe Hidden Mickeys of Walt Disney World
Ladies Who Launch: Embracing Entrepreneurship & Creativity as a Lifestyle
Victoria Colligan - 2007
All the tools you need to ignite a fire under a long smoldering dream, catapult a lifestyle, relationship, or career to a higher level are right here. Women tend to think of dreams as bigger than themselves, pies in the sky, morsels of imagination saved for a rainy day…in other words, out of reach. Well, guess what? Ladies Who Launch will reprogram how you think about your dreams so that they are as real as the coffee you drink each morning. They're real and they're all yours! To be truly happy and inspired by the life you're living, you can take steps to wake up and launch your dreams right now. It is time to start believing that you can have what you really want. With the help of Ladies Who Launch, you will." --Victoria Colligan & Beth Schoenfeldt www.ladieswholaunch.com VICTORIA COLLIGAN and BETH SCHOENFELDT, co-founders of Ladies Who Launch, created their company as a blend of on-line social networking and offline support system. The offline support system takes the form of Incubators - inventive, supportive, networking workshops that take place in more than 30 cities across the country. They also act as a marketing, public relations, and distribution channel for the thousands of women who are members of Ladies Who Launch. They have been featured in women's and business publications including Fortune, the LA Times, The Wall Street Journal, Cosmopolitan, Working Mother, and much more. AMY SWIFT has been a close and early collaborator with Ladies Who Launch as a brand communications strategist, writer and as the leader of the Los Angeles and Orange County Ladies Who Launch Incubators.
The Leadership Contract: The Fine Print to Becoming a Great Leader
Vince Molinaro - 2013
How can we ever get our organizations to succeed if so few employees believe in their senior leaders? The Leadership Contract explains why leadership, and specifically leadership culture, is the only real differentiator between the organizations that thrive and those that fall behind. This book explains how to establish a leadership contract that is fully understood and agreed upon by business leaders to ensure the success of their company.The book lays out the four terms and conditions of the leadership contract and enlists leaders in making a conscious decision to lead, including the understanding that leadership is a decision, entails an obligation, is difficult, and requires a community.Designed for top-level executives, mid-level managers, front-line leaders, and emerging leaders, the book identifies the shortcomings of current leadership methods and explains how to adopt new policies and mentalities to make you a better leader and ensure business success Author Vince Molinaro, Ph.D., CMC is the author of two successful books, Leadership Solutions and The Leadership Gap and is also a Certified Management Consultant Create the contract that ensures your leadership will take your organization to new heights.
Don't Give Your Work Away For Free
Thaddeus Cooper - 2014
In this linear construct, you go to work for a week and at week’s end you are compensated for that work. The next week you do more work and are compensated for that work, and so on. This is a common agreement between employers and employees in many countries, including the United States. The purpose of this book is to challenge that construct. It is the author's intent to suggest a more profitable arrangement for the creator of the product — the worker. The notion is that one could work on a project for a certain amount of time but the product of that project could pay dividends for a longer term. One might work for a week and be paid for the product of that work every week for many years. Imagine how this construct would compound income week after week, project after project. At some point, with numerous streams of income from a growing number of completed projects, one would be able to discontinue taking on new projects if he or she desired, living off the residuals of the projects he or she created to that point. Indeed, one could take a vacation, still earning income from work he or she completed long ago. With the help of Dr. Frederick Von Greensburg, Thaddeus Cooper breaks down the concept of passive income and outlines a strategy for creating streams of this revenue to supplement or replace traditional income. A self-help book for the masses and a manifesto for the most creative among us, Don't Give Your Work Away For Free: A free ebook by Thaddeus Cooper is a MUST READ!
Get The Job You Really Want
James Caan - 2011
Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to jobhunting to finally land the job that they really wanted.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Ekaterina Walter - 2014
Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes."This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!"--Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook"A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling."--Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple"The Power of Visual Storytelling is the new marketing bible!"--Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel"If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million."--Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
Work Reimagined: Uncover Your Calling
Richard J. Leider - 2015
Career paths look nothing like they did in the days before phones got smart. We work more hours at more jobs for more years than ever before. So it's vital that we know how to find work that allows us to remain true to who we are in the deepest sense, work that connects us to something larger than ourselves in short, our calling. We all have one, and bestselling authors Richard Leider and David Shapiro can help you uncover yours. Through a unique Calling Card exercise that features a guided exploration of fifty-two natural preferences (such as Advancing Ideas, Doing the Numbers, Building Relationships, and Performing Events), Leider and Shapiro give us a new way to uncover our gifts, passions, and values and find work that expresses them. Along the way, they mix in dozens of inspiring true stories about people who have found, or are in the process of finding, their own callings. Uncovering your calling enables you to experience fulfillment in all aspects and phases of your life. And here's the even better news: you'll never have to work again. When you choose to do what you are called to do, you're always doing what you want to do. Work Reimagined offers an enlightening, effective, and entertaining approach to discovering what you were born to do, no matter your age or stage of life."
Patterns of Power: Inviting Young Writers into the Conventions of Language, Grades 1-5
Jeff Anderson - 2017
Here, young, emergent writers are invited to notice the conventions of the English language and build off them in this inquiry-based approach to instructional grammar.The book comes with standards-aligned lessons that can be incorporated into basal texts in just 10 minutes a day.
Patterns of Power’s
responsive, invitational approach puts students in an involved role and has them explore and discuss the purpose and meaning of what they read. Students study short, authentic texts and are asked to share their findings out loud, engaging in rich conversations to make meaning. Inside you’ll find:Over 70 practical and ready-to-use lesson plan sets that include excerpts from authentic and diverse mentor texts curated for grades 1-5 and can be adapted over 5 grade levelsReal-life classroom examples, tips, and Power Notes gleaned from the authors’ experiences that can be applied to any level of writerResources, including a Patterns of Power Planning Guide and musical soundtracks, to use in classroom instruction or as handouts for student literacy notebooks
Patterns of Power
provides a simple classroom routine that is structured in length and approach, but provides teachers flexibility in choosing the texts, allowing for numerous, diverse voices in the classroom. The practice helps students build cognitive recognition and provides a formative assessment for teachers on student progress. With these short lessons, students will gain confidence and move beyond limitation to produce effortless writing in your class and beyond.The Patterns of Power series also includes
Patterns of Power: Inviting Adolescent Writers into the Conventions of Language, Grades 6-8, Patterns of Power en E
spañol
: Inviting Bilingual Writers into the Conventions of Spanish, Grades 1-5,
and
Patterns of Wonder: Inviting Emergent Writers to Play with the Conventions of Language, PreK-1.
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
Dan Zarrella - 2012
It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
HBR Guide to Negotiating (HBR Guide Series)
Jeff Weiss - 2016
One person makes a demand, the other concedes a point. In the end, you settle on a subpar solution in the middle—if you come to any agreement at all.But these discussions don’t need to be win-or-lose situations. Written by negotiation expert Jeff Weiss, the
HBR Guide to Negotiating
provides a disciplined approach to finding a solution that works for everyone involved. Using a seven-part framework, this book delivers tips and advice to move you from a game of concessions and compromises to one of collaboration and creativity, resulting in better outcomes and better working relationships. You’ll learn how to:• Prepare for your conversation• Understand everyone’s interests• Craft the right message• Work with multiple parties• Disarm aggressive negotiators• Choose the best solution
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan - 2009
Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidance If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
Toxic Coworkers: How to Deal with Dysfunctional People on the Job
Alan A. Cavaiola - 2000
As it happens, those of us who concluded “the guy’s just nuts” were right: a fair number of those impossible-to-get-along-with employees actually do have full-fledged personality disorders. In Toxic Coworkers, the authors help us to recognize a variety of common personality traits and disorders, understand how they come about, and learn to develop effective strategies for dealing with them. So the next time the narcissist who runs the front desk is bugging you, or you need to squeeze a favor out of the schizoid who handles inventory, you’ll know exactly what to do.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley - 2014
If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include:
How to write better. (Or, for "adult-onset writers": How to hate writing less.)
Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
"Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
Content Tools: The sharpest tools you need to get the job done.
Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Career Superpowers: Succeeding on Purpose
James A. Whittaker - 2014
Take away the pedigreed and the prodigies—you know the people who are going to succeed no matter what—and the brown-nosers and right-time-right-place lottery winners and who do you have left? The people who succeeded on purpose. Study these folks carefully and you’ll find common themes around their path to the top. This book exposes the career strategies of the ultra-successful and analyzes them in detail. You’ll learn about personal strategies for identifying high-payoff activities and gain insight into being more effective as an individual contributor, manager and leader. You will learn how to identify and interact with the right set of career mentors and role models. Being successful doesn’t have to be an accident. Read this book and learn how to succeed on purpose.