It shouldn't take a worldwide pandemic and nationwide protests to bring economic and racial inequality to the forefront of problems we desperately need to solve. But now that the opportunity is here, what should we do? How can we create more equality, opportunity, and growth for everyone? Not someday, but what can government and the private sector do right now to disrupt a status quo that almost everyone wants to change?In Common Sense, the New York Times best-selling author Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. With dry wit and engaging storytelling, he makes a lively and provocative case for disruptive new approaches--some drawn from personal experience, some from the outside looking in. How can leading corporations immediately disrupt our education establishment while creating high-paying job opportunities for those currently left behind? If we want a living wage for everyone, how can we afford it while using an existing program to get it done now? If we subsidize banks, what simple changes can we make to the way we capitalize and regulate them to help grow the economy, increase access, and create more jobs (while keeping the risks and benefits where they belong)? Greenblatt also explains how dramatically increasing immigration would be like giving every American a giant bonus and the reason Australia might be the best place to learn about saving for retirement.Not everyone will agree with what Greenblatt has to say--but all of us can benefit from the conversations he aims to start.

    But, actually, this isn't the case at all. In fact, these super-rich individuals realize that their money needs to work for them and so they learn how to take what are known as "calculated" risks. The super-rich are definitely not psychics, nor do they have a "magic" secret that they hold close to their own kind. In fact, their real secret lies in the fact that they know what simple investing mistakes should be avoided. And, in truth, these mistakes are common knowledge, even among those investors who are not particularly wealthy at all. Investing properly is a guided, purposeful tool for building and adding to wealth, but it is not only for the rich. Actually, anyone can get started quite easily, and there are multiple avenues that make it easy to begin, with small amounts to start up a portfolio. Additionally, what differentiates using investment (as opposed to gambling) is that it takes a period of time for the "magic" to happen. Therefore, it is not a get-rich-quick scheme, at all. I want us to be clear on that point from the get-go. By the end of this book, you'll have a great understanding of what investing is, and you will know how the magic of compounding works too. We'll take a look at other options that you might find useful, so then you'll have the knowledge you need before you get started with your own investing. Again, thank you for joining me here; it's my pleasure to guide you through this important information. I believe that knowledge is power, and I hope that you'll feel more comfortable once you get the real gist of how it all works, and how it can work really well for you.

     This is the first financial book in which the author REVEALS HOW HE, PERSONALLY, MAKES HIS OWN MONEY. We are living in an epic period of change, danger and opportunity. The economy is crashing and booming every few years. People are getting fired and replaced by computers and Chinese workers. The stock market crashes with regularity. Every "fix" from the government makes things worse. The Old World has been demolished... and people are desperate for answers. James Altucher's "The Choose Yourself Guide To Wealth" contains those answers. This is the field guide to the "New World" we live in. You can play by the old rules and get left behind, or you can use these new ideas and become wealthy. This is not a book for the faint of heart. Read at your own risk, because sometimes the truth is hard to take. But for those who are ready to hear, James provides an updated map of the new territory for generating wealth and freedom. This book is the eye-opener of the century, it is the guide to building, keeping, and investing your money and breaking free from the chains of rusted, old thinking.

    Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:Develop a messianic sense of purposeReveal the Conquering heroChannel your inner ZenStage your presentation with propsMake it look effortlessWith this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."--Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    Joe sold his book only through direct response advertising...a book that sold over 3 million copies without ever being available in a bookstore! "The Lazy Man's Way to Riches" is Joe's philosophy on life, and how to live it richly, successfully, joyously and lazily. It is a wonderful step by step marketing guide that will work for any business - so clearly written it has been used as marketing text by companies, colleges, and universities worldwide. It is now a classic in both the Self-Help/Personal Development and the Direct Response Marketing fields. This Rare, Original 1973 Limited Edition direct from Joe Karbo's original Publishing Company is a classic that belongs in everyone's Success library!

    In this book, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve.This book is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul.Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!

    A starting point for amateur and intermediate investors to finally understand the content found in The Intelligent Investor, Security Analysis, and the Wealth of Nations. Easy to understand, yet covers complex topics for stocks, bonds, and preferred shares. Did you know Warren Buffett, the world's wealthiest stock investor, is quoted as saying three books have shaped his investment philosophy? For more than half a century, he used the information provided in these three books to go from nothing - to a massive $39 billion net worth. The three books that gave him this wisdom are: The Wealth of Nations (pub. 1776) by Adam Smith, Security Analysis (pub. 1934) by Benjamin Graham, and The Intelligent Investor (pub. 1949), also by Benjamin Graham. In fact, Benjamin Graham was Buffett's professor at Columbia and the most influential financial advisor he ever had. So, have you ever tried reading Graham's books? Many might agree the books are as exciting as listening to Ben Stein read the 30th page of The Wall Street Journal. It is time we fixed that. Instead of keeping these billion-dollar secrets hidden behind thousands of pages of financial jargon, I wrote one simple guide - Warren Buffett's Three Favorite Books. If you're looking for a guide that explains how the wealthy really think and buy assets, you're in the right place. This isn't a get-rich-quick book. Instead, this is where your investing techniques take a turn in the road. This book will teach you how to accumulate assets and become very wealthy over decades of wise decisions and proper asset valuation. The best part about the book is the methods are taught in an easy-to-follow and understandable scenario for all to enjoy!

    Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

    Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

    With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips.This book will inspire you to:• Lead by focusing your attention on the right things• Import new management practices into your organization the right way—whether they come from other companies or across the globe• Better manage your organization’s—and your leaders’—time• Rethink vital functions such as HR and marketing• Move from a yearly planning cycle to building a winning strategy• Make long-term organizational decisions with an eye to national and global economic trendsThis collection of best-selling articles includes:• “Beware the Next Big Thing,” by Julian Birkinshaw• “The Capitalist’s Dilemma,” by Clayton M. Christensen and Derek Van Bever• “The Focused Leader,” by Daniel Goleman• “The Big Lie of Strategic Planning,” by Roger L. Martin• “Contextual Intelligence,” by Tarun Khanna• “How Netflix Reinvented HR,” by Patty McCord• “Blue Ocean Leadership,” by W. Chan Kim and Renée Mauborgne• “The Ultimate Marketing Machine,” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed• “Your Scarcest Resource,” by Michael Mankins, Chris Brahm, and Gregory Caimi• “How Google Sold Its Engineers on Management,” by David A. Garvin• “21st-Century Talent Spotting,” by Claudio Fernández-Aráoz

    Learn:How to create the perfect selling climateSpecific questions and tie-downsReferral and non referral prospectingHow to "sell" the most important people you knowEffective phone techniquesHow to finesse the first meetingHow to handle objections and what to do when you hear the word "no"How to test different closes and master sixteen powerful closesHow to plan for greatest selling impactAnd he shows you how his great selling techniques can be yours!

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint