When Walter Kaufmann wrote it in the immediate aftermath of World War II, most scholars outside Germany viewed Nietzsche as part madman, part proto-Nazi, and almost wholly unphilosophical. Kaufmann rehabilitated Nietzsche nearly single-handedly, presenting his works as one of the great achievements of Western philosophy.Responding to the powerful myths and countermyths that had sprung up around Nietzsche, Kaufmann offered a patient, evenhanded account of his life and works, and of the uses and abuses to which subsequent generations had put his ideas. Without ignoring or downplaying the ugliness of many of Nietzsche's proclamations, he set them in the context of his work as a whole and of the counterexamples yielded by a responsible reading of his books. More positively, he presented Nietzsche's ideas about power as one of the great accomplishments of modern philosophy, arguing that his conception of the will to power was not a crude apology for ruthless self-assertion but must be linked to Nietzsche's equally profound ideas about sublimation. He also presented Nietzsche as a pioneer of modern psychology and argued that a key to understanding his overall philosophy is to see it as a reaction against Christianity.Many scholars in the past half century have taken issue with some of Kaufmann's interpretations, but the book ranks as one of the most influential accounts ever written of any major Western thinker.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to read F*ck Your Feelings - as soon as possible! In this book you'll learn how to use personal mind control techniques to control the way your brain is wired, constantly accomplish your goals, and feel MORE pleasure during the day. You cannot control your instincts until you understand how they work - PERIOD. Learn how to apply the fundamentals of emotional control so that you can uplift yourself ON COMMAND, fight through periods of stress and torment, and give yourself long-term satisfaction and peace. Packed with advice you can put to use right away, you'll learn how to SPOT and What pragmatic and actionable tactics will you learn? The one four letter word that practically guarantees you'll fail at whatever you do. The real nature of emotions, and the twenty minute exercise we can take to give ourselves lasting joy throughout the day. Why eating one marshmallow at the wrong time can ruin your relationships and cost you thousands of dollars. Why play, safety, and something called the VAGUS NERVE is critical for your performance in life. The "everything is everything" moment that will separate you from 92% of people - in the entire world. Also the following insights: How to survive and recover when your brain is HOOKED on dopamine, fear, amusement, and other toxic drugs. The actual, CONTROLLABLE physical property that decides whether you're a dreamer, or a doer! How feeling threatened or insecure can actually make you sluggish, lazy, and TRAPPED in failure. How to interact with your phone, tablet and computer without wrecking your back, eyes, and heart. And so much more! Here's what this book ISN'T: this isn't a get rich quick scheme, a business plan, or some touchy-feely nonsense about touching your inner self. This is about building the most consistent element in any business - YOURSELF. How will your business improve? Be more focused throughout the day. Gain the ability to say NO to temptation when it comes. HACK your brain so that you're always energized and pumped up NEVER be outside your comfort zone or afraid of a challenge. Implement these techniques and watch your profits skyrocket.

    The visionary behind the million-strong IF:Gathering challenges you to exercise your God-given power to shift negative thinking patterns and take back control of your thoughts and emotions.Are your thoughts holding you captive? I’ll never be good enough. Other people have better lives than I do. God couldn’t really love me. Jennie Allen knows what it’s like to swirl in a spiral of destructive thoughts, but she also knows we don’t have to stay stuck in toxic thinking patterns. As she discovered in her own life, God built a way for us to escape that downward spiral. Freedom comes when we refuse to be victims to our thoughts and realize we have already been equipped with power from God to fight and win the war for our minds. In Get Out of Your Head, Jennie inspires and equips us to transform our emotions, our outlook, and even our circumstances by taking control of our thoughts. Our enemy is determined to get in our heads to make us feel helpless, overwhelmed, and incapable of making a difference for the kingdom of God. But when we submit our minds to Christ, the promises and goodness of God flood our lives in remarkable ways. It starts in your head. And from there, the possibilities are endless.

    He is especially penetrating on Hermann Broch, and his exploration of the world of Kafka's novels vividly reveals the comic terror of Kafka's bureaucratized universe.Kundera's discussion of his own work includes his views on the role of historical events in fiction, the meaning of action, and the creation of character in the post-psychological novel.

    Collected here from various sources (including the Guardian and GQ America) are the best of his adventures. Always intrigued by our ability to believe the unbelievable, Jon meets the man preparing to welcome the aliens to earth, the woman trying to build a fully-conscious robotic replica of the love of her life and the Deal or No Deal contestants with a fool proof system to beat the Banker. Jon realises that it’s possible for our madness to be a force for good when he meets America’s real-life superheroes or a force for evil when he meets the Reverend ‘Death’ George Exoo, who has dubiously assisted in more than a hundred mercy killings.He goes to a UFO convention in the Nevada desert with Robbie Williams, asks Insane Clown Posse (who are possibly America’s nastiest rappers) whether it’s true they’ve actually been evangelical Christians all along and rummages through the extensive archives of Stanley Kubrick. Frequently hilarious, sometimes disturbing, always entertaining, these compelling encounters with people on the edge of madness will have you wondering just what we’re capable of.

    If you're ready to make some serious changes around here, You Are a Badass will help you: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want, blast past your fears so you can take big exciting risks, figure out how to make some damn money already, learn to love yourself and others, set big goals and reach them - it will basically show you how to create a life you totally love, and how to create it now.By the end of You Are a Badass, you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.

    With clarity and humour he guides us to understand how we ourselves generate the clouds of anxiety, desire and anger that obscure our happiness. We learn to recognise these obscurations, how they came about and how to release and dissolve them. The innate wisdom and brilliance of the mind then naturally manifest. The title contains guidelines and practices for meditators.

    Unlike most  writers' guides, this one had as much to do with how  writers live as with mastering the tools of their  trade. Rita Mae Brown begins with a very personal  account of her own career, from her days as a young  poet who had written a novel no publisher wanted  to take a chance on, right up to her recent  adventures as a Hollywood screenwriter. In a sassy style  that makes her outspoken advice as entertaining as  it is useful, she provides straight talk about  paying the rent while maintaining the energy to  write; and dealing with agents, publishers, critics,  and the publicity circus; about pursuingj  ournalisim, academia, or screen-writing; and about rejecting  the Hemingway myth of the hard-living,  hard-drinking genius. In addition Brown, a former teacher or  writing, offers a serious examination of the  writer's tool--language, plotting, characters,  symbolism--plus exercises to sharpen the ear for dialogue,  and a fascinating, annoted reading list of  important works from the seventh century to the late  twentieth.

    Based on John Dewey's lectures on esthetics, delivered as the first William James Lecturer at Harvard in 1932, Art as Experience has grown to be considered internationally as the most distinguished work ever written by an American on the formal structure and characteristic effects of all the arts: architecture, sculpture, painting, music, and literature.

    Her sorrow and embarrassment at her outbursts were real, and her attempts to control her anger so earnest that I knew she was trying for me, for herself, and for us. I had to remind myself that I had known that she was intense to the extreme in her experience of life, and that her struggle was my struggle. We would share anger, but we would also share love.No one could ever love Michelle enough. Not her family, not her friends, and certainly not the men (and women) she so easily attracted, like moths to a flame. But when a final-year med student falls for her while she's recovering from a suicide attempt over her latest breakup, they both may be in for more than they bargained for. Hoping to help cure her of her debilitating fears and explosive rage, Anthony marries Michelle in a secret ceremony that alienates him from his family, and ultimately from himself. Initially mesmerized by her seductive smile, her surprising sensuality, and the why behind her wildly unpredictable behavior, the author comes to realize that he will have to sacrifice his career--and more--in order to be with her.This achingly honest and true account of Anthony and Michelle's whirlwind year-and-a-half together provides a window into the emotionally intense world of someone suffering from borderline personality disorder, a condition seen in an estimated 2 percent of the general population and 10 percent of mental health outpatients. It also offers the perspective of those most affected--the sufferer's loved ones, whom despite all the upheaval are still compelled to care. So concludes the author: "I hope that my story will be seen more as a case study in such a relationship than as a cautionary tale."

    Yet such mysterious creative silences need not be feared. Rather, argues Victoria Nelson, they should be viewed as a positive element in a writer's or artist's growth, the unconscious mind's signal to readjust the approach to a work in progress. By defining the true nature of this condition and developing an understanding of its varied origins, the author shows writers and artists how to reestablish contact with their creative selves.

    Non-fiction.

    Gilbert offers insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

     Gawande draws on clinical studies, case histories and stories from his own experiences as a doctor and a son to illuminate the subject of mortality relative to modern medical systems. His treatment of the subject covers a broad range of institutions and individuals that shape the lives of the aged and terminally ill. The central thesis of the book is that the experience of the end of life has been problematized and addressed by medical models that place extending life over quality of life and institutional frameworks that place safety and efficiency over the ability for people to have autonomy over the last part of their lives. Gawande is a surgeon at Brigham and Women’s Hospital and a professor at the Harvard Medical School. He is a writer at The New Yorker magazine and author of three New York Times bestselling books.