Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    John Seely Brown and Paul Duguid argue that the gap between digerati hype and end-user gloom is largely due to the "tunnel vision" that information-driven technologies breed. We've become so focused on where we think we ought to be--a place where technology empowers individuals and obliterates social organizations--that we often fail to see where we're really going.The Social Life of Information shows us how to look beyond our obsession with information and individuals to include the critical social networks of which these are always a part.

     New York Times–bestselling author Phil Pepe takes readers along on Yogi Berra’s journey from St. Louis to New York’s Yankee Stadium, including all the stops along the way—from his days as a tack-puller in a women’s shoe factory, to a pre-game tribute in St. Louis, when he coined the phrase, “I want to thank all those that made this night necessary,” to his induction into the Baseball Hall of Fame. Pepe explores Yogi Berra as a boy, player, hero, coach, manager, husband, father, and jokester, including all of the “Yogi-isms,” in an absorbing treatment that is simultaneously comical, thoughtful, and biographical.   Famous Yogi-isms:   - About a popular restaurant: “Nobody goes there anymore. It’s too crowded.” - On Little League Baseball: “I think it’s wonderful. It keeps the kids out of the house.” - On why the Yankees lost the 1960 World Series: “We made too many wrong mistakes.”

    It should be labelled 'start here'." --Pieter Jan Stappers, ID-StudioLab, Delft University of Technology

    Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

    It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

    Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory.Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.

    Gulled by a ‘realism’ that reassures them that political struggle is for anachronistic losers, their allegiances began to slide inexorably toward the ‘revolutionary’ forces of the market’s invisible hand, and they join the celebrants of a new order governed by boredom, impotence and envy…. As might be expected of Châtelet—mathematician, philosopher, militant gay activist, political polemicist, praised by contemporaries such as Deleuze and Badiou for his singularly penetrating philosophical mind—this is no mere lament for a bygone age. To Live and Think Like Pigs is the story of how the perverted legacy of liberalism, allied with statistical control and media communication, sought to knead Marx’s ‘free peasant’ into a statistical ‘average man’—pliant raw material for the cybernetic sausage-machine of postmodernity.Combining the incandescent wrath of the betrayed comrade with the acute discrimination of the mathematician-physicist, Châtelet proceeds to scrutinize the pseudoscientific alibis employed to naturalize ‘market democracy’. As he acerbically recounts, ‘chaos’, ‘emergence’, and the discourses of cybernetics and networks merely impart a futuristic sheen to Hobbesian ‘political arithmetic’ and nineteenth-century ‘social physics’—a tradition that places the individual at the center of its apolitical fairy-tales while stringently ignoring the inherently political process of individuation.When first published in 1998, Châtelet’s book was a fierce revolt against the ‘winter years’ and a mordant theory-science-fiction of the future portended by the reign of Reagan-Thatcher-Mitterand. Today its diagnoses seem extraordinarily prescient: the ‘triple alliance’ between politics, economics and cybernetics; the contrast between the self-satisfied ‘nomadism’ of a global overclass and the cultivated herds of ‘neurolivestock’ whose brains labour dumbly in cybernetic pastures; the arrogance of the ‘knights of finance’; and the limitless complacency and petty envy of middle-class dupes haplessly in thrall to household gods and openly hostile to the pursuit of a freedom that might require patience or labour. Mercantile empiricists and acrobat-intellectuals, fluid nomads and viscous losers, Robinsons on wheels, Turbo-Bécassines and Cyber-Gideons…Châtelet deploys a cast of grotesque ‘philosophical personae’ across a series of expertly-staged set-pieces: from Hobbes’s Leviathan to Wiener’s cybernetics; from the ecstasies of Parisian nightlife to the equilibrial dystopia of Singapore’s ‘yoghurt-maker’; from the mercantile empiricist for whom the state is a glorified watermelon-seller to the coy urbanite with a broken hairdryer; from the ‘petronomadic’ stasis of the traffic jam to the financier chasing the horizon of absolute volatility; from the demonization of cannabis to the fatuous celebration of ‘difference’.To Live and Think Like Pigs is both an uproarious portrait of the evils of the new world order, and a technical manual for its innermost ideological workings. Châtelet’s diagnosis of the ‘neoliberal counter-reformation’ is a significant moment in French political philosophy worthy to stand alongside Deleuze’s ‘Control Society’ and Foucault’s ‘liberal governmentality’. His book is crucial reading for any future politics that wants to replace individualism with an understanding of individuation, libertarianism with liberation, liquidity with plasticity, and the statistical average with the singular exception. Its appearance in translation is an important new contribution to contemporary debate on neoliberalism, economics and capitalist subjectivation.

    Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

    In this comprehensive and readable book--already a classic statement of the aesthetics of digital media, acclaimed by practitioners and theorists alike--Janet Murray shows how the computer is reshaping the stories we live by. Murray discusses the unique properties and pleasures of digital environments and connects them with the traditional satisfactions of narrative. She analyzes the dramatic satisfaction of participatory stories and considers what would be necessary to move interactive fiction from the formats of childish games and confusing labyrinths into a mature and compelling art form. Through a blend of imagination and techno-wizardry, Murray provides both readers and writers with a guide to the storytelling of the future.

    At another level, Villanueva ponders his experiences in light of the history of rhetoric, the English Only movement, current socio- and psycholinguistic theory, and the writings of Gramsci and Freire, among others.Winner of the David H. Russell Award for Distinguished Research in the Teaching of English.

    It aims to help you to take the plunge to realize your potential, so that you do not have to remain stuck in a social and lifestyle rut as if there is no alternative.

    In Bringing Out the Best in Yourself at Work, Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers. This practical guide explains how to use the Enneagram to:Communicate more effectivelyProvide constructive feedbackPrevent and resolve conflictBring out their strongest leadership skillsDiscover methods for professional developmentWork better in teams

    . . Representing all that information is going to require a new visual language, as complex and meaningful as the great metropolitan narratives of the 19th-century novel."--from "Interface Culture"In this hip, erudite manifesto, Steven Johnson--one of the most influential people in cyberspace, according to "Newsweek" bridges the gap that yawns between technology and the arts. Drawing on his own expertise in the humanities and on the Web, he not only demonstrates how interfaces--those buttons, graphics and words on the screen through which we control information--influence our daily lives, but also tracks their roots back to Victorian novels, early cinema and even medieval urban planning. The result is a lush cultural and historical tableau in which today's interfaces take their rightful place in the lineage of artistic innovation.With "Interface Culture," Johnson brilliantly charts the vital role interface design plays in modern society. Just as the great novels of Melville, Dickens and Zola explain a rapidly industralizing society to itself, he argues, web sites, Microsoft Bob, flying toasters and the landscapes of video games tell the digital society how to imagine itself and how to get around in cyberspace's unfamiliar realm.The role once played by novelists is now fulfilled by the interface designer, who has bridged the gap between technology and everyday life by providing a conceptual framework for the vast amounts of information and computation that surround us.Johnson boldly explores the past--a terrain few tech thinkers have dared enter, and one that throws dazzling light on the modern interface's roots. From the great cathedrals of the Middle Ages to the rise of perspective drawing in the Renaissance, from Enlightenment satire to the golden age of television, "Interface Culture" uses a wealth of venerable "interface innovation" to place newfangled creations like Windows 95 and the Web in a rich historical context.Controversial, clear-sighted and challenging, "Interface Culture" also looks at the future--from what PC screens will look like in 10 years to how new interfaces will alter the style of our conversation, prose and thoughts. With a distinctively accessible style, "Interface Culture" brings new intellectual depth to the vital discussion of how technology has transformed society, and is sure to provoke wide debate in both literary and technological circles.

    Consultant Brown describes the ten basic deliverables as belonging to three basic types, thereby making it much easier to sort out who gets what and when. He wo