Book picks similar to
Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Result by Michael StonerMallory Wood
higher-ed
professional-development
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social-media
Project Management for the Unofficial Project Manager
Kory Kogon - 2015
Yet, chances are, you aren’t formally trained in managing projects—you’re an unofficial project manager.FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.Project Management for the Unofficial Project Manager offers practical, real-world insights for effective project management and guides you through the essentials of the people and project management process:InitiatePlanExecuteMonitor/ControlCloseUnofficial project managers in any arena will benefit from the accessible, engaging real-life anecdotes, memorable “Project Management Proverbs,” and quick reviews at the end of each chapter.If you’re struggling to keep your projects organized, this book is for you. If you manage projects without the benefit of a team, this book is also for you. Change the way you think about project management—"project manager" may not be your official title or necessarily your dream job, but with the right strategies, you can excel.
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Sarah Durham - 2009
Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
How to Retire Happy: The 12 Most Important Decisions You Must Make Before You Retire
Stan Hinden - 2000
Stan was a "Washington Post" financial reporter for 20 years, and after he retired, he wrote the "Post"'s 'Retirement Journal' column for which he was nominated for a Pulitzer Prize. What I like about Stan's book is that it combines good financial planning information with his story about his own retirement. He's candid about the mistakes he made and how he'd do things differently with the benefit of hindsight." --Steve Vernon, columnist, CBSMoneyWatch.com"Everyone in the workforce today should read this book!" --Horace B. Deets, former Executive Director, AARPAward-winning "Washington Post" retirement columnist Stan Hinden's bestselling "How to Retire Happy" helps you decide if you can retire now, or whether you have to stay on the job for a few more years.This trusted guide has been fully updated to address the stomachchurning issues created by financial market volatility and the economic recession.Will you have enough money for health care? Do you need--and can you afford--a longterm care policy? How much income can your savings produce?The third edition of "How to Retire Happy" provides answers to these questions--plus all-new information about: A new menu of Medigap insurance policies New strategies for maximizing Social Security income Making your money last through a long retirementApply Hinden's reliable, easy-to-understand advice and experience a happy, healthful retirement for years and years to come.
The Mindful Coach: Seven Roles for Facilitating Leader Development
Doug Silsbee - 2010
The Mindful Coach clearly articulates the essentials of how to do this. As someone who believes deeply in the potential of all people, I found Silsbee's approach both practical and profound. This is a must-read for everyone concerned with people and learning."—Arthur M. Blank, philanthropist; cofounder, The Home Depot; and owner and CEO, Atlanta Falcons "The Mindful Coach is not just another coaching model. It is a frame of reference for anyone involved in developing people. This highly readable book should serve as a reference for anyone genuinely concerned about helping others. It has had a significant impact on the way I approach coaching and developing others."—James N. Bassett, M.E?d., employee development, Institute of Nuclear Power Operations "The Mindful Coach digs deeply, offering a lens and structure for understanding the intimate and necessary connection between relationships and human development. No other skill set, knowledge, or awareness is more important to educators, leaders, and managers than what is presented in this precious volume."—Robert C. Pianta, Ph.D., dean, Curry School of Education, University of ?Virginia "This revised edition provides the structure for presence, through which new solutions become available. This book itself is a practice in the art of 'becoming,' while providing a clear action framework for powerfully engaging others with their own development. Silsbee has provided a gift to leaders, teachers, and coaches!"—Connie Maltbie-Shulas, manager, V-22 Training Systems, Boeing "This book has broad appeal not only for coaches, but also for managers, executives, and consultants. Leaders of all kinds can benefit from Silsbee's clear and caring process for bringing out the best in people. This is a must-read book for anyone who wants to jump-start themselves and others on their journey to their potential."—Diana Whitney, Ph.D., author, The Power of Appreciative Inquiry "This is the guide for leaders committed to helping others learn. The seven roles will help any leader facilitate more meaningful development conversations. This new edition engaged me instantly, with immediate applications in key relationships."—Darelyn "DJ" Mitsch, MCC, president, The Pyramid Resource Group; former president, The International Coach Federation
An Ugly Truth: Inside Facebook's Battle for Domination
Sheera Frenkel - 2021
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
Facebook Marketing for Dummies
Paul Dunay - 2009
With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Raising a Screen-Smart Kid: Embrace the Good and Avoid the Bad in the Digital Age
Julianna Miner - 2019
Making mistakes has always been a part of growing up, but how do parents help their kids navigate childhood and adolescence at a time when social media has the potential to magnify the consequences of those mistakes? Rather than spend all their time worrying about the worst-case scenario, readers get a bigger-picture understanding of their kids' digital landscape. Drawing on research and interviews with educators, psychologists, and kids themselves, Raising a Screen-Smart Kid offers practical advice on how parents can help their kids avoid the pitfalls and reap the benefits of the digital age by:- using social media to enhance connection with friends and family, instead of following strangers and celebrities, which is a predictor of loneliness and depression - finding online support and community for conditions such as depression and eating disorders, while avoiding potential triggers such as #Thinspiration Pinterest boards - learning and developing life skills through technology--for example, by problem-solving in online games--while avoiding inappropriate contentWritten by a public health expert and the creator of the popular blog Rants from Mommyland, this book shows parents how to help their kids navigate friendships, bullying, dating, self-esteem, and more online.
Race in the Schoolyard: Negotiating the Color Line in Classrooms and Communities
Amanda E. Lewis - 2003
The book showcases the talents of a gifted fieldworker whose theoretically rich work sits on the cutting edge of a growing body of scholarship examining the social worlds of children. School officials, parents, and, most especially, a new generation of teachers will benefit from these lessons on race."-American Journal of Sociology"Instructors may recommend this book to students to whom the topic is surely vital and engrossing and for whom the text will be lively and engaging."-Contemporary Sociology"Lewis moves beyond traditional research methods used to examine achievement gaps and differences in test scores to look closely at the realities of schooling. I highly recommend this work for every person involved in teaching and learning."-Multicultural Review"Through eloquent case studies of three California elementary schools-a white-majority 'good' school, a mostly minority 'tough' school, and an integrated 'alternative' school-[Lewis] demonstrates that schools promote racial inequalities through their daily rituals and practices. Even the notion of a "color-blind" America-an especially popular ideal in the white school-perpetuates racism, Lewis argues, because it denies or dismisses the very real constraints that schools place on minorities. Lewis is nevertheless an optimist, insisting that schools can change ideas of race. . . . Highly recommended. Undergraduate collections and above."-Choice "In this pioneering ethnography in elementary schools, Lewis shows brilliantly how racism is taught and learned in the small places of everyday life."-Joe Feagin, University of Florida and author of Racist America"A wonderful and timely book. Ethnographically rich, theoretically sophisticated, and clearly written, this book addresses the ubiquitous issue of race in all its complexity."-Michèle Foster, author of Black Teachers on Teaching"A compelling ethnography of the racial landscape of contemporary schools."-Barrie Thorne, author of Gender Play: Girls and Boys in SchoolCould your kids be learning a fourth R at school: reading, writing, 'rithmatic, and race?Race in the Schoolyard takes us to a place most of us seldom get to see in action¾ our children's classrooms¾ and reveals the lessons about race that are communicated there. Amanda E. Lewis spent a year observing classes at three elementary schools, two multiracial urban and one white suburban. While race of course is not officially taught like multiplication and punctuation, she finds that it nonetheless insinuates itself into everyday life in schools.Lewis explains how the curriculum, both expressed and hidden, conveys many racial lessons. While teachers and other school community members verbally deny the salience of race, she illustrates how it does influence the way they understand the world, interact with each other, and teach children. This eye-opening text is important reading for educators, parents, and scholars alike.
American Girls: Social Media and the Secret Lives of Teenagers
Nancy Jo Sales - 2016
Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women? This the subject of award-winning Vanity Fair writer Nancy Jo Sales’s riveting and explosive American Girls.With extraordinary intimacy and precision, Sales captures what it feels like to be a girl in America today. From Montclair to Manhattan and Los Angeles, from Florida and Arizona to Texas and Kentucky, Sales crisscrossed the country, speaking to more than two hundred girls, ages thirteen to nineteen, and documenting a massive change in the way girls are growing up, a phenomenon that transcends race, geography, and household income. American Girls provides a disturbing portrait of the end of childhood as we know it and of the inexorable and ubiquitous experience of a new kind of adolescence—one dominated by new social and sexual norms, where a girl’s first crushes and experiences of longing and romance occur in an accelerated electronic environment; where issues of identity and self-esteem are magnified and transformed by social platforms that provide instantaneous judgment. What does it mean to be a girl in America in 2016? It means coming of age online in a hyper-sexualized culture that has normalized extreme behavior, from pornography to the casual exchange of nude photographs; a culture rife with a virulent new strain of sexism and a sometimes self-undermining notion of feminist empowerment; a culture in which teenagers are spending so much time on technology and social media that they are not developing basic communication skills. From beauty gurus to slut-shaming to a disconcerting trend of exhibitionism, Nancy Jo Sales provides a shocking window into the troubling world of today’s teenage girls. Provocative and urgent, American Girls is destined to ignite a much-needed conversation about how we can help our daughters and sons negotiate unprecedented new challenges.
Indian Innovators
Akshat Agrawal - 2015
Each innovator comes from diverse backgrounds from those who hold a PhD to those who have had no formal education! Despite this difference, what unites them is their passion for innovation, the grit with which they have fought adversities and their vision for a better world.Each story celebrates the triumphant spirit of these determined individuals in a society that places little incentive on innovation. These innovators have resolved to break the status quo in the Indian innovation landscape!
Interactive Project Management: Pixels, People, and Process
Nancy Lyons - 2012
While the work entails elements of software development, marketing, and advertising, it's neither purely technical nor traditional "agency" work. Because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide, and the methods of delivery vary.Enter the Geek Girls Guide. Nancy Lyons and Meghan Wilker don't just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management helps clients, agencies, and industry professionals better understand the critical role of the interactive project manager, and presents a collaborative, people-focused approach to delivering high-quality digital work. This concise volume helps build understanding across all stakeholders in interactive work, and most importantly, it won't put you to sleep.
Dataclysm: Who We Are (When We Think No One's Looking)
Christian Rudder - 2014
In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.
The One Best System: A History of American Urban Education
David Tyack - 1974
At the same time it is a narrative in which the participants themselves speak out: farm children and factory workers, frontier teachers and city superintendents, black parents and elite reformers. And it encompasses both the achievements and the failures of the system: the successful assimilation of immigrants, racism and class bias; the opportunities offered to some, the injustices perpetuated for others.David Tyack has placed his colorful, wide-ranging view of history within a broad new framework drawn from the most recent work in history, sociology, and political science. He looks at the politics and inertia, the ideologies and power struggles that formed the basis of our present educational system. Using a variety of social perspectives and methods of analysis, Tyack illuminates for all readers the change from village to urban ways of thinking and acting over the course of more than one hundred years.
The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius, and Betrayal
Ben Mezrich - 2009
They shared both academic brilliance in math and a geeky awkwardness with women.Eduardo figured their ticket to social acceptance–and sexual success–was getting invited to join one of the university’s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard. Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order.Which he used to find a more direct route to social stardom: one lonely night, Mark hacked into the university's computer system, creating a ratable database of all the female students on campus–and subsequently crashing the university's servers and nearly getting himself kicked out of school. In that moment, in his Harvard dorm room, the framework for Facebook was born.What followed–a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers–makes for one of the most entertaining and compelling books of the year. Before long, Eduardo’s and Mark’s different ideas about Facebook created in their relationship faint cracks, which soon spiraled into out-and-out warfare. The collegiate exuberance that marked their collaboration fell prey to the adult world of lawyers and money. The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart.The Accidental Billionaires is a compulsively readable story of innocence lost–and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another.Ben Mezrich, a Harvard graduate, has published ten books, including the New York Times bestseller Bringing Down the House. He is a columnist for Boston Common and a contributor for Flush magazine. Ben lives in Boston with his wife, Tonya.
The Pixar Touch: The Making of a Company
David A. Price - 2008
With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.